Matthias Pfefferle

Will Norris

The <a href="https://ogp.me/" rel="nofollow ugc">Open Graph protocol</a> enables any web page to become a rich object in a social graph. Most notably, this allows for these pages to be used with Facebook’s <a href="https://developers.facebook.com/docs/reference/plugins/like" rel="nofollow ugc">Like Button</a> and <a href="https://developers.facebook.com/docs/reference/api/" rel="nofollow ugc">Graph API</a> as well as within Twitter posts.
The Open Graph plugin inserts the Open Graph metadata into WordPress posts and pages, and provides a simple extension mechanism for other plugins and themes to override this data, or to provide additional Open Graph data.
This plugin does not directly add social plugins like the Facebook Like Button to your pages (though they’re pretty simple to add). It will however make your pages look great when shared using those kinds of tools.

Open Graph

Adds Open Graph metadata to your posts and pages so that they look great when shared on sites like Facebook and Twitter.

MONOKURO DESIGN

Simple Link Embed lets editors create link cards from external URLs or internal posts in the block editor. Paste a URL or search for a post, and the plugin fetches metadata such as the title, description, image, and site name automatically.
When an editor inserts or refreshes a card, the plugin requests the selected URL from the server side to fetch metadata. Preview images and site favicons are still loaded from the linked site when available.
Features:
<ul>
<li>WordPress Block (Gutenberg) Support – Fully compatible with modern block editor</li>
<li>External and Internal Links – Paste an external URL or search for an internal post from the editor</li>
<li>Automatic Metadata Fetching – Retrieves OGP and fallback metadata from the selected page</li>
<li>Card Display Controls – Control image position, description, site name, and link target behavior</li>
<li>Site Favicon with Fallback – Uses the linked site’s favicon when available and falls back to a bundled icon</li>
<li>YouTube and X Support – Includes service-specific metadata handling and fallbacks</li>
<li>Optional GA4 Click Tracking – Sends click events only when explicitly enabled</li>
</ul>
<h3>External Services</h3>
This plugin uses the following external services:
<ol>
<li>
Linked page metadata fetch
<ul>
<li>Service URL: The exact URL entered by the editor</li>
<li>Purpose: Retrieve page metadata such as title, description, image, canonical URL, site name, and favicon to build the link card.</li>
<li>Data sent: The selected URL is requested from the site server when an editor inserts or refreshes a card. The remote server may receive the site server IP address and user agent.</li>
<li>Terms of Service / Privacy Policy: Depend on the linked destination website selected by the editor.</li>
</ul>
</li>
<li>
Linked page preview image and favicon
<ul>
<li>Service URL: The <code>og:image</code> URL and favicon URL provided by the linked destination website</li>
<li>Purpose: Display the linked page’s preview image and site icon in the card.</li>
<li>Data sent: Site visitors’ browsers request these image URLs when viewing a page that contains the card.</li>
<li>Terms of Service / Privacy Policy: Depend on the linked destination website selected by the editor.</li>
</ul>
</li>
<li>
YouTube oEmbed API
<ul>
<li>Service URL: <code>https://www.youtube.com/oembed</code></li>
<li>Purpose: Retrieve metadata for YouTube URLs (title, author, thumbnail).</li>
<li>Data sent: The selected YouTube URL.</li>
<li>Terms of Service: https://www.youtube.com/t/terms</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
</li>
<li>
YouTube thumbnail image service
<ul>
<li>Service URL: <code>https://i.ytimg.com/vi/{video_id}/hqdefault.jpg</code></li>
<li>Purpose: Fallback thumbnail retrieval for YouTube video cards.</li>
<li>Data sent: Video ID extracted from the selected YouTube URL.</li>
<li>Terms of Service: https://www.youtube.com/t/terms</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
</li>
<li>
Google Analytics 4 (optional)
<ul>
<li>Service URL: <code>https://www.google-analytics.com/</code></li>
<li>Purpose: Send link card click events when tracking is enabled in plugin settings.</li>
<li>Data sent: <code>link_url</code>, <code>card_title</code>, <code>link_domain</code>, <code>page_title</code>, <code>page_url</code>, and the configured GA4 measurement ID.</li>
<li>When sent: Only when the site owner enables tracking in this plugin and a GA4 <code>gtag.js</code> setup already exists on the site.</li>
<li>Terms of Service: https://marketingplatform.google.com/about/analytics/terms/</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
</li>
</ol>

Simple Link Embed

Create link cards from URLs or internal posts in the block editor. Fetches page metadata automatically for link previews.

Open Graph vs Simple Link Embed