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Bad catalogue data doesn’t show on the shop front. It shows up in disapproved Google Shopping feeds, unindexed product pages, cart drop-offs on missing weights, and the support tickets that follow.
Ordlo Catalog Audit scans your WooCommerce product catalogue in a single pass and surfaces the data quality issues that quietly cost you sales: missing SKUs, missing GTIN/UPC/EAN/ISBN barcodes, missing or zero prices, empty descriptions, missing weights, missing images, missing brands, duplicate identifiers and broken/orphaned variations.
The full audit is free. Detect every issue here, fix them by hand in the WooCommerce editor, or upgrade to <a href="https://ordlo.io/downloads/ordlo-woocommerce-catalog-audit/" rel="nofollow ugc">Ordlo Catalog Audit Pro</a> to resolve issues one click at a time or in bulk without leaving the audit screen.
<h4>What it checks</h4>
Every check runs in the same scan. There’s nothing to configure first — the audit reads what WooCommerce already stores and flags what’s missing or wrong.
<ul>
<li>Missing SKU – Published products and variations with an empty SKU. Variable parents and grouped products are excluded; they don’t carry SKUs by design.</li>
<li>Duplicate SKU – Two or more products sharing the same SKU value. Fulfilment, picking and feed exports all assume SKUs are unique.</li>
<li>Missing GTIN / UPC / EAN / ISBN – Products with no barcode identifier set. Google Shopping requires this for most categories, and missing GTINs are a common feed rejection cause.</li>
<li>Duplicate GTIN / UPC / EAN / ISBN – Products sharing the same barcode value. WooCommerce requires this identifier to be globally unique.</li>
<li>Missing featured image – Products with no featured image, which appears in catalogue pages, cart line items, Shopping feeds and most theme product cards.</li>
<li>Missing product brand – Products with no <code>product_brand</code> term assigned. Runs only when WooCommerce Brands (or a compatible <code>product_brand</code> taxonomy) is active.</li>
<li>Missing price – Simple and external products with no regular price. WooCommerce won’t add them to the cart and they’re invisible in feed exports.</li>
<li>Zero price – Products priced at 0.00 that may be unintentional.</li>
<li>Empty description – Products missing the long description.</li>
<li>Empty short description – Products missing the short description that sits above the add-to-cart button in most themes.</li>
<li>Missing weight – Non-virtual products with no weight configured. Empty weights silently break shipping rate plugins and label printing.</li>
<li>Orphaned variations – Variation records whose parent product is missing – invisible to customers, but a problem once reports start counting products.</li>
</ul>
Plus expanded image checks (missing variation images, missing alt text, broken featured images, thin galleries), expanded catalogue checks (duplicate titles, missing categories, uncategorized-only products, external products without URLs, visible out-of-stock items) and variation configuration checks (missing variation prices, missing managed stock quantities, inconsistent attributes, incomplete variable parents).
<h4>More than a checklist</h4>
<ul>
<li>Catalog health score – A dashboard score weighted by open-issue severity and catalogue size, with a health trend over time.</li>
<li>Channel & integration readiness – Free readiness scoring for Google Shopping, Meta Commerce, marketplace identifiers and fulfilment/API integrations, with the blockers listed per channel.</li>
<li>Per-channel blocker export – Download a CSV of the blockers and warnings for any channel straight from the dashboard.</li>
<li>Optional MPN audit – Configurable manufacturer part number checks for marketplace readiness.</li>
<li>Feed plugin detection – Recognises Google Listings & Ads, Facebook for WooCommerce, CTX Feed and Product Feed Pro.</li>
</ul>
<h4>How it works</h4>
<ol>
<li>Install the plugin. The audit lives under Ordlo → Catalog Audit. There’s no setup wizard and no required configuration.</li>
<li>Click Run Full Audit. The plugin scans your catalogue in the background, paginated so it doesn’t time out on large stores.</li>
<li>Browse the issues. Each check has its own tab with a count badge and a table of affected products. Click a row to open the WooCommerce editor.</li>
<li>Mark issues as Resolved or Ignore to keep the dashboard honest, then re-run the audit to confirm they’re cleared.</li>
</ol>
A first pass on a typical thousand-product store takes about a minute, and re-runs after a fix session take the same.
<h4>Free vs Pro</h4>
The detection layer is the whole audit, free here on WordPress.org. The fix layer is what Pro adds.
Included in the free plugin:
<ul>
<li>The full audit across every check above.</li>
<li>Per-check issue tabs with counts and filters.</li>
<li>Catalog health score and health trend.</li>
<li>Channel & integration readiness scoring with per-channel blocker CSV export.</li>
<li>Optional MPN audit and feed plugin detection.</li>
<li>Direct link to the WooCommerce editor for each issue.</li>
<li>Mark as Resolved / Ignore, and re-run on demand.</li>
<li>Settings to enable or disable individual audit types.</li>
</ul>
<a href="https://ordlo.io/downloads/ordlo-woocommerce-catalog-audit/" rel="nofollow ugc">Ordlo Catalog Audit Pro</a> adds the fixes:
<ul>
<li>One-click Fix per issue (SKU, GTIN/UPC/EAN/ISBN, price, weight, descriptions, featured image and brand).</li>
<li>Bulk Fix All for a single check at once.</li>
<li>Auto-generate SKUs from a configurable pattern, with collision checks.</li>
<li>Assign a placeholder image or a default weight in bulk.</li>
<li>Delete All Orphaned Variations in one go.</li>
<li>CSV import for offline batch fixes.</li>
<li>Priority email support.</li>
</ul>
Free is permanent – no expiry, no nag. Pro is a separate plugin you install alongside the free one.
<h4>Built for real stores</h4>
<ul>
<li>Reads native WooCommerce data – no schema changes.</li>
<li>HPOS-ready (WooCommerce High-Performance Order Storage compatible).</li>
<li>Works with WooCommerce 8.0+.</li>
</ul>

Ordlo Catalog Audit

Scan WooCommerce for missing SKUs, GTINs, prices, weights, images and broken variations. Free to detect; Pro fixes every issue from one screen.

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