Pagemachine

Mauricio Altamirano

<p>Pagemetrics for Matomo adds privacy-friendly, server-side analytics to WordPress by<br />
leveraging the <code>pagemachine/matomo-tracking</code> PHP library. When enabled, the<br />
plugin sends page view and optional download events from your WordPress site<br />
directly to a Matomo instance without loading Matomo’s JavaScript tracker.</p>
<p>Key benefits:</p>
<ul>
<li>Track page views on the server with full control over attributes such as title, URL and referrer.</li>
<li>Optional download tracking rewrites file links and records the click before redirecting visitors.</li>
<li>Multisite aware – network admins can define defaults, individual sites can override them.</li>
<li>Respects Do Not Track and Global Privacy Control headers through the underlying library.</li>
<li>Logs issues to the WordPress debug log when <code>WP_DEBUG</code> is enabled.</li>
</ul>
<p>Looking for expert help with Matomo or server-side tracking? <strong>Pagemachine</strong> offers<br />
consulting, implementation and ongoing support via our <strong>Pagemetrics</strong> solution.<br />
More info: <a href="https://pagemetrics.eu/" rel="nofollow ugc">Pagemetrics.eu</a></p>
<h3>Developer Hooks</h3>
<ul>
<li><code>pm_matomo_tracking_should_track_request</code> — Return <code>false</code> to skip tracking for the current request.</li>
<li><code>pm_matomo_tracking_should_rewrite_downloads</code> — Return <code>false</code> to keep original download URLs for the current post.</li>
<li><code>pm_matomo_tracking_is_download_url</code> — Decide whether a specific URL should be rewritten (receives URL and default extension list).</li>
<li><code>pm_matomo_tracking_download_extensions</code> — Adjust the list of file extensions that count as downloads.</li>
<li><code>pm_matomo_tracking_download_url</code> — Customize the generated redirect URL used for download tracking.</li>
<li><code>pm_matomo_tracking_download_redirect_status</code> — Change the HTTP status code used when redirecting to the original file.</li>
<li><code>pm_matomo_tracking_log_message</code> — Listen to debug messages emitted while <code>WP_DEBUG</code> is enabled.</li>
</ul>
<h3>Example usages</h3>
<pre><code>// Skip tracking for administrators.
add_filter('pm_matomo_tracking_should_track_request', static function ($shouldTrack) {
    return current_user_can('manage_options') ? false : $shouldTrack;
});

// Keep original download URLs on the privacy policy page.
add_filter('pm_matomo_tracking_should_rewrite_downloads', static function ($shouldRewrite) {
    return is_page('privacy-policy') ? false : $shouldRewrite;
});

// Force CDN assets to be treated as downloads.
add_filter('pm_matomo_tracking_is_download_url', static function ($decision, $url) {
    return str_contains($url, 'cdn.example.com/assets/') ? true : $decision;
}, 10, 2);

// Add extra file types to download tracking.
add_filter('pm_matomo_tracking_download_extensions', static function ($extensions) {
    $extensions = array_merge($extensions, ['svg', 'heic']);
    return array_unique($extensions);
});

// Append a checksum to rewritten download URLs.
add_filter('pm_matomo_tracking_download_url', static function ($trackingUrl, $target, $label) {
    $checksum = substr(hash('sha256', $target . $label), 0, 12);
    return add_query_arg('pm_checksum', $checksum, $trackingUrl);
}, 10, 3);

// Use a 307 redirect instead of the default 302.
add_filter('pm_matomo_tracking_download_redirect_status', static function () {
    return 307;
});

// Forward debug messages to the PHP error log while developing.
add_action('pm_matomo_tracking_log_message', static function ($level, $message) {
    if (!defined('WP_DEBUG') || WP_DEBUG !== true) {
        return;
    }

    // phpcs:ignore WordPress.PHP.DevelopmentFunctions.error_log_error_log
    error_log(sprintf('[Pagemetrics for Matomo][%s] %s', strtoupper((string) $level), $message));
}, 10, 2);
</code></pre>


Pagemetrics for Matomo

Pagemetrics for Matomo adds server-side, privacy-friendly analytics to WordPress. It tracks page views and downloads without using JavaScript.

Matthias Reinholz

Qreuz GmbH

<p>Qreuz’s official plugin for WordPress enables access to <strong>consent-free</strong> data about your website’s activity. All collected data will be 100% owned by you. Raw data access and exports available. Collect privacy-first and first-party data from your WordPress website and connect your analytics, marketing automation, health monitoring, or on-premise data warehouse. Qreuz offers access to an ethical server-side and cookie-free data collection method which has been designed to be adjustable to privacy compliance needs around the world (GDPR, CCPA, PIPEDA, LGPD…).</p>
<h3>Features</h3>
<p><em>This plugin acts as an interface to the Qreuz platform for WordPress monitoring and enables ethical server-side tracking. Creating a <strong>free account</strong> and connecting your website is required (read the FAQ below for more information). All data tracked by your website will be 100% owned by you. Raw data access and exports available.</em></p>
<h4>Consent-free data.</h4>
<ul>
<li>Privacy-first data collection. No cookies. No fingerprinting.</li>
<li>Collects anonymous statistical data from your website’s activity.</li>
<li>Customizable first-party IP anonymization (1 octet / 2 octet / hashing) on your web-server.</li>
</ul>
<h4>Own your data</h4>
<ul>
<li>All interaction data collected from your website will be 100% owned by you (not Qreuz!).</li>
<li>Raw data access available.</li>
<li>Data exports (CSV) and deletion request available.</li>
<li>Configure custom data retention rules to automate deletion or archiving.</li>
</ul>
<h4>Ethical server-side tracking</h4>
<ul>
<li>Collecting first-party data 100% owned by you.</li>
<li>Full transparency over what data will be collected and processed.</li>
<li>Helps to increase page speed by replacing bloating tracking pixels with a high performing server-side tracking method.</li>
<li><strong>No support</strong> for grey-hat methods and aggregating visitor profiles without consent.</li>
<li><strong>No support</strong> for paid ads conversion tracking.</li>
</ul>
<h4>Monitor your website without the gaps</h4>
<ul>
<li><strong>Complete your data</strong>: Tracking data from profile-centric data collection methods data may be incomplete. Get rid of the blind spots for your organic marketing insights by learning from complete monitoring data.</li>
<li><strong>Get in-depth organic acquisition data</strong>: Leverage data science and marketing connectors to reduce the number of clicks from unknown acquisition channels/keywords to a minimum.</li>
<li><strong>Fix your tracking</strong>: Simple setup. No configuration required to get comprehensive monitoring data about your website. All the magic will be done server-side and can be configured as needed.</li>
</ul>
<h4>Upgrade your SEO analytics</h4>
<ul>
<li><strong>Add SEO data</strong>: Connect your monitoring data with SEO information from other plugins and SEO platforms for holistic analytics and aggregated insights.</li>
<li><strong>Keyword analytics without the gaps</strong>: We use data science to fill the gaps in traffic-keyword attribution.</li>
</ul>
<h4>Measure impact for your organic reach</h4>
<ul>
<li><strong>Add social media data</strong>: Connect your social channels and connect the dots to get in-depth analytics data.</li>
<li><strong>Measure performance by acquisition channel</strong>: Generate engagement rates and close the gaps in reports with complete data.</li>
</ul>
<h4>Connect your data</h4>
<ul>
<li>Add further data sources such as marketing tools, ad networks, and social media to enrich your data.</li>
<li>Connect your monitoring data to your other marketing tools with connectors.</li>
<li>Synchronize raw monitoring data to your on-premise database (MySQL, PostgreSQL, Google Cloud SQL, Google Big Query, Amazon AWS RDS, etc.).</li>
<li>Forward tabular reports to Google Sheets.</li>
<li>Receive data alert notifications in your business messenger (Slack, Discord, Google Chat).</li>
<li>Add your monitoring data to Google Analytics.</li>
</ul>
<h4>WooCommerce integration</h4>
<ul>
<li>Automatically track statistical information about conversions, revenue, and engagements of your customers.</li>
<li>Add-to-cart tracking and sales tracking optimized for organic marketing attribution.</li>
<li><strong>No transmission</strong> of customer data to Qreuz servers.</li>
<li>No set-up required, works out of the box.</li>
</ul>
<h3>Free vs. paid features</h3>
<ul>
<li><strong>Free</strong> tracking of unlimited traffic</li>
<li><strong>Free</strong> raw data access (because your data is yours!)</li>
<li><strong>Free</strong> CSV data exports</li>
<li>Paid feature include session identification, unlimited data retention, connectors, and priority data streams.</li>
</ul>
<p>Learn more about our pricing at <a href="https://qreuz.com/plans" rel="nofollow ugc">Qreuz Plans and Paid Features</a>.</p>
<p>Get started with monitoring your website and marketing performance today. Collect consent-free website metrics and start growing your owned valuable first-party data.</p>
<h4>Plugin Support</h4>
<p>To get support, please send an email to <a href="mailto:support@qreuz.com" rel="nofollow ugc">support@qreuz.com</a>.</p>
<p>Find more information at <a href="https://qreuz.com/" rel="nofollow ugc">https://qreuz.com/</a>.</p>
<h4>Development</h4>
<p>You can follow our development, report bugs, and ask for new features on our official GitHub repository at <a href="https://github.com/qreuz/qreuz-wordpress-plugin" rel="nofollow ugc">https://github.com/qreuz/qreuz-wordpress-plugin</a>.</p>


Qreuz

Add consent-free data to your analytics. Ethical server-side monitoring to meaningful first-party data. Cookie-free and privacy-first.

Pagemetrics for Matomo vs Qreuz