Pagemachine

Mauricio Altamirano

Pagemetrics for Matomo adds privacy-friendly, server-side analytics to WordPress by 
leveraging the <code>pagemachine/matomo-tracking</code> PHP library. When enabled, the 
plugin sends page view and optional download events from your WordPress site 
directly to a Matomo instance without loading Matomo’s JavaScript tracker.
Key benefits:
<ul>
<li>Track page views on the server with full control over attributes such as title, URL and referrer.</li>
<li>Optional download tracking rewrites file links and records the click before redirecting visitors.</li>
<li>Multisite aware – network admins can define defaults, individual sites can override them.</li>
<li>Respects Do Not Track and Global Privacy Control headers through the underlying library.</li>
<li>Logs issues to the WordPress debug log when <code>WP_DEBUG</code> is enabled.</li>
</ul>
Looking for expert help with Matomo or server-side tracking? Pagemachine offers 
consulting, implementation and ongoing support via our Pagemetrics solution. 
More info: <a href="https://pagemetrics.eu/" rel="nofollow ugc">Pagemetrics.eu</a>
<h3>Developer Hooks</h3>
<ul>
<li><code>pm_matomo_tracking_should_track_request</code> — Return <code>false</code> to skip tracking for the current request.</li>
<li><code>pm_matomo_tracking_should_rewrite_downloads</code> — Return <code>false</code> to keep original download URLs for the current post.</li>
<li><code>pm_matomo_tracking_is_download_url</code> — Decide whether a specific URL should be rewritten (receives URL and default extension list).</li>
<li><code>pm_matomo_tracking_download_extensions</code> — Adjust the list of file extensions that count as downloads.</li>
<li><code>pm_matomo_tracking_download_url</code> — Customize the generated redirect URL used for download tracking.</li>
<li><code>pm_matomo_tracking_download_redirect_status</code> — Change the HTTP status code used when redirecting to the original file.</li>
<li><code>pm_matomo_tracking_log_message</code> — Listen to debug messages emitted while <code>WP_DEBUG</code> is enabled.</li>
</ul>
<h3>Example usages</h3>
<pre><code>// Skip tracking for administrators.
add_filter('pm_matomo_tracking_should_track_request', static function ($shouldTrack) {
 return current_user_can('manage_options') ? false : $shouldTrack;
});

// Keep original download URLs on the privacy policy page.
add_filter('pm_matomo_tracking_should_rewrite_downloads', static function ($shouldRewrite) {
 return is_page('privacy-policy') ? false : $shouldRewrite;
});

// Force CDN assets to be treated as downloads.
add_filter('pm_matomo_tracking_is_download_url', static function ($decision, $url) {
 return str_contains($url, 'cdn.example.com/assets/') ? true : $decision;
}, 10, 2);

// Add extra file types to download tracking.
add_filter('pm_matomo_tracking_download_extensions', static function ($extensions) {
 $extensions = array_merge($extensions, ['svg', 'heic']);
 return array_unique($extensions);
});

// Append a checksum to rewritten download URLs.
add_filter('pm_matomo_tracking_download_url', static function ($trackingUrl, $target, $label) {
 $checksum = substr(hash('sha256', $target . $label), 0, 12);
 return add_query_arg('pm_checksum', $checksum, $trackingUrl);
}, 10, 3);

// Use a 307 redirect instead of the default 302.
add_filter('pm_matomo_tracking_download_redirect_status', static function () {
 return 307;
});

// Forward debug messages to the PHP error log while developing.
add_action('pm_matomo_tracking_log_message', static function ($level, $message) {
 if (!defined('WP_DEBUG') || WP_DEBUG !== true) {
 return;
 }

 // phpcs:ignore WordPress.PHP.DevelopmentFunctions.error_log_error_log
 error_log(sprintf('[Pagemetrics for Matomo][%s] %s', strtoupper((string) $level), $message));
}, 10, 2);
</code></pre>

Pagemetrics for Matomo

Pagemetrics for Matomo adds server-side, privacy-friendly analytics to WordPress. It tracks page views and downloads without using JavaScript.

jeroenfrenken

AdPage Tagging is a simple to use solution for setting up Google Tag Manager Server Side.
Benefits of tagging: 
* Increase cookie lifetime (also on Safari 16.4). 
* First party tracking with custom domains. 
* Get more control over your data sent to GTM
External depencies: 
AdPage Tagging is using external depencies for providing the service. These files are all loaded through the domain you configure inside the plugin and Tagging dashboard. 
The files are used to provide our service inside of WordPress.
We are using the following external depencies: 
* /settings.js this file is used for detecting adblockers and for loading the GTM container. 
* /adex.js this file is used for detecting adblockers and for loading the GTM container. 
* /script.js this file is a proxy of the GTM web container script. This is used for loading the GTM container (Proxy to GTM). 
* /order_created this is a endpoint for sending order data to the GTM container (webhooks)
All scripts arebove are loaded from the domain you configure. When entering a domain that is used inside trytagging.com your requests will be proxied through our servers to Google Tag Manager. 
See below the terms of service for the external depencies.
Links to the services used: 
AdPage Tagging: https://trytagging.com 
Google Tag Manager: https://marketingplatform.google.com/about/tag-manager/
Terms of service: 
AdPage Tagging terms of service: https://www.adpage.io/general-terms-and-conditions-of-service 
Google Tag Manager terms of service: https://www.google.com/analytics/terms/tag-manager/
for any questions regarding the loading of external depencies please contact us at support@adpage.io
This plugin is not affiliated with Google Tag Manager or Google.

Tagging

AdPage Tagging is a simple to use solution for setting up Google Tag Manager Server Side.

Pagemetrics for Matomo vs Tagging