Lew Ayotte

The Pigeon Pack plugin is completely free! This plugin aims to solve one problem, putting the power of email marketing, newsletters, and campaigns in the hands of YOU. Now you do not need to pay for a third party like MailChimp or Constant Contact to reach out to your customers. You have full control and power over your own lists and you can bring them anywhere at any time. The Pigeon Pack plugin is GPL and free to use on any WordPress website.
Features of this plugin include:
<ul>
<li>Single Email Campaigns</li>
<li>WordPress Post Campaigns (single or digest)</li>
<li>Email a specific role or create a list</li>
<li>Easy to use shortcodes and widgets for users to sign up for your emails from your website</li>
<li>Create custom fields for your lists</li>
<li>Double Opt-in available for lists</li>
<li>Easily extendable with filters and action hooks</li>
</ul>
You can follow the development of this plugin at <a href="https://github.com/PigeonPack/PigeonPack" rel="nofollow ugc">GitHub</a>!
Premium Pigeon Pack Add-ons (COMING SOON):
<ul>
<li>Analytics – Learn more about what your subscribers are doing!</li>
<li>Autoresponders (Events) – Send a series of messages to new subscribers.</li>
<li>RSS Campaigns – Import the RSS feed from another site to send to your subscribers.</li>
<li>Import Scripts – Import subscribers from other lists using CSV, MailChimp, Salesforce, Highrise, Constant Contact and more!</li>
<li>Bounce Detector – Use the power of the Pigeon Pack servers to detect when a subscriber’s email is bounced to help reduce the chances of your server being flagged as SPAM.</li>
<li>Responsive Email Template – No more plain-jane emails!</li>
<li>Notifications – Receive notifications whenever someone subscribers or unsubscribers from your list.</li>
<li>Amazon SES – Built-in functionality to work directly with the Amazon Simple Email Server service.</li>
</ul>
Please visit the Pigeon Pack website for access to <a href="http://pigeonpack.com/" rel="nofollow ugc">support and premium membership add-ons</a>!
<h3>License</h3>
Pigeon Pack 
Copyright (C) 2013 leenk.me, LLC.
This program is free software: you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation, either version 3 of the License, or (at your option) any later version.
This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details.
You should have received a copy of the GNU General Public License along with this program. If not, see <a href="http://www.gnu.org/licenses/" rel="nofollow ugc">http://www.gnu.org/licenses/</a>.

Pigeon Pack

Free and easy email marketing, newsletters, and campaigns; built into your WordPress dashboard!

gfazioli

Bannerize is a WordPress plugin for creating and managing advertising banners with built-in analytics. Create image, HTML, or text banners, organize them into campaigns, and track impressions, clicks, and click-through rates to measure the effectiveness of your advertising.
For full documentation, visit the <a href="https://bannerize.vercel.app" rel="nofollow ugc">Bannerize website</a>.
<h3>Banner Types</h3>
<ul>
<li>Image Banners — Upload from your WordPress media library or link to external image URLs</li>
<li>HTML Banners — Use the rich text editor to create custom HTML, embed third-party ad code, iframes, or video players</li>
<li>Text Banners — Simple text-based banners with full formatting support</li>
</ul>
<h3>Display Methods</h3>
<ul>
<li>Gutenberg Block — Native block editor integration with campaign and banner selection</li>
<li>Shortcode — <code>[wp_bannerize_pro]</code> with filtering by campaign, order, layout, device, and geolocation</li>
<li>Widget — Dedicated sidebar widget with all configuration options</li>
<li>PHP Function — <code>wp_bannerize_pro()</code> and <code>get_wp_bannerize_pro()</code> for theme templates</li>
</ul>
<h3>Analytics</h3>
<ul>
<li>Impressions Tracking — Records every banner view with timestamp, referrer, IP, and user agent</li>
<li>Clicks Tracking — Records every banner click with the same contextual data</li>
<li>CTR Calculation — Automatic click-through rate computation</li>
<li>Trend Charts — Visualize performance over time (hourly, daily, weekly, monthly)</li>
<li>Top Performers — Rankings of best-performing banners and campaigns</li>
<li>Export — Download analytics data in CSV or SQL format</li>
<li>Auto Cleanup — Configurable data retention policies</li>
</ul>
<h3>Advanced Features</h3>
<ul>
<li>Campaigns — Organize banners into campaigns for grouped display and filtering</li>
<li>Scheduling — Set start and end dates for time-limited promotions</li>
<li>Performance Limits — Set maximum impressions and clicks per banner</li>
<li>Drag & Drop Sorting — Reorder banners with ease</li>
<li>Device Targeting — Show banners only on mobile or desktop</li>
<li>Geolocation — Target banners by visitor country (via IPStack)</li>
<li>User Roles — Three built-in roles: Banners Manager, Campaigns Manager, Campaigns Viewer</li>
<li>Custom Templates — Override banner and campaign archive templates</li>
</ul>
<h3>Dashboard Widget</h3>
A compact dashboard widget showing key banner performance metrics at a glance.

WP Bannerize Pro

Bannerize simplifies banner creation and management. Track views and clicks to gauge campaign success.

Pigeon Pack vs WP Bannerize Pro