Logik Labs

🚀 PixelPulse for WooCommerce
Transform your WooCommerce store with PixelPulse – the ultimate analytics plugin for tracking, optimizing, and growing your business. Gain valuable insights and take control of your store’s performance by integrating with Google Analytics, Meta Pixel, and more.
✨ Why Choose PixelPulse?
<ul>
<li>
🎯 All-in-One Tracking Solution 
Say goodbye to juggling multiple tools! PixelPulse brings all your tracking into one powerful, easy-to-use plugin.
</li>
<li>
⏱️ Real-Time Event Tracking 
Stay ahead of the game by monitoring key customer actions instantly, like add-to-cart, checkouts, and purchases.
</li>
<li>
🔮 Future-Ready 
PixelPulse is designed for growth, with upcoming integrations for LinkedIn, Pinterest, Microsoft, TikTok, X, and Clarity.
</li>
</ul>
🌟 Key Features You’ll Love
<ul>
<li>
🌐 Multi-Platform Integration 
Track smarter, not harder. PixelPulse supports Google Analytics and Meta Pixel, with even more platforms coming soon.
</li>
<li>
📈 Real-Time Event Tracking 
Track critical events like add-to-cart, checkout, and purchases as they happen.
</li>
<li>
⚙️ Customizable Settings 
Easily configure tracking codes and toggle events to fit your business needs.
</li>
<li>
📊 Detailed Analytics 
Get to know your customers like never before with deep insights into behavior and marketing performance.
</li>
<li>
💡 User-Friendly Interface 
A streamlined dashboard ensures quick setup so you can focus on what matters most – your store.
</li>
</ul>
💎 What Makes PixelPulse Stand Out?
<ul>
<li>Unmatched Flexibility: Tailored tracking for every store.</li>
<li>Future-Proof Design: New integrations always on the horizon.</li>
<li>Easy to Use: No coding needed – just plug and play!</li>
<li>Real Results: Drive better decisions with actionable data.</li>
</ul>
📥 Ready to Take Control of Your WooCommerce Store? 
Download PixelPulse now and unlock the full potential of your analytics!
<h3>External Services</h3>
PixelPulse integrates with third-party analytics and tracking services to provide comprehensive ecommerce tracking functionality. Below are the details of each service, including the domains accessed, data transmitted, and the specific events triggered.
<h3>1. Google Analytics (via Google Tag Manager)</h3>
<ul>
<li>
Service Purpose: Tracks user behavior and ecommerce events to provide analytics data for store performance insights.
</li>
<li>
Domains Used:
<ul>
<li><code>https://www.googletagmanager.com</code></li>
<li><code>https://www.google-analytics.com</code></li>
</ul>
</li>
<li>
Events and Data Sent:
<ol>
<li>Page Views:</li>
</ol>
<ul>
<li>Triggered: On every page load.</li>
<li>Purpose: Tracks the pages visited by users to monitor site traffic and behavior.
<ol>
<li>Add to Cart:</li>
</ol>
</li>
<li>Triggered: When a product is added to the cart.</li>
<li>Purpose: Tracks product popularity and user purchasing intent.
<ol>
<li>Remove from Cart:</li>
</ol>
</li>
<li>Triggered: When a product is removed from the cart.</li>
<li>Purpose: Helps analyze user decision-making and cart abandonment trends.
<ol>
<li>View Cart:</li>
</ol>
</li>
<li>Triggered: When a user views their shopping cart.</li>
<li>Purpose: Monitors user interaction with the cart page.
<ol>
<li>Purchase Events:</li>
</ol>
</li>
<li>Triggered: After a successful purchase.</li>
<li>Purpose: Tracks completed orders, including customer details and purchased products.
<ol>
<li>Checkout Steps:</li>
</ol>
</li>
<li>Triggered: At each step of the checkout process (e.g., billing, shipping).</li>
<li>Purpose: Monitors checkout flow to identify drop-off points.
<ol>
<li>Cart Abandonment:</li>
</ol>
</li>
<li>Triggered: When a user leaves the site with items in their cart.</li>
<li>Purpose: Identifies potential revenue loss from incomplete purchases.
<ol>
<li>Coupon Usage:</li>
</ol>
</li>
<li>Triggered: When a coupon is applied or removed during checkout.</li>
<li>Purpose: Tracks the effectiveness of promotional campaigns.
<ol>
<li>Dynamic Pricing Events:</li>
</ol>
</li>
<li>Triggered: When a user adjusts product quantities or prices change dynamically.</li>
<li>Purpose: Tracks how users interact with variable pricing features.</li>
</ul>
</li>
<li>
Service Provider: Google LLC
</li>
<li>Terms of Service: <a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms</a></li>
<li>Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy</a></li>
</ul>
<h3>2. Meta (Facebook) Pixel</h3>
<ul>
<li>
Service Purpose: Tracks user behavior for advertising, remarketing, and analytics purposes.
</li>
<li>
Domains Used:
<ul>
<li><code>https://connect.facebook.net</code></li>
<li><code>https://www.facebook.com</code></li>
</ul>
</li>
<li>
Events and Data Sent:
<ol>
<li>Page Views:</li>
</ol>
<ul>
<li>Triggered: On every page load.</li>
<li>Purpose: Tracks user visits and monitors site engagement for ad targeting.
<ol>
<li>Add to Cart:</li>
</ol>
</li>
<li>Triggered: When a product is added to the cart.</li>
<li>Purpose: Identifies users interested in specific products for remarketing.
<ol>
<li>Remove from Cart:</li>
</ol>
</li>
<li>Triggered: When a product is removed from the cart.</li>
<li>Purpose: Monitors changes in purchase intent.
<ol>
<li>Purchase Events:</li>
</ol>
</li>
<li>Triggered: After a successful purchase.</li>
<li>Purpose: Tracks conversions for advertising campaigns and optimizes ad spend.
<ol>
<li>Cart Abandonment:</li>
</ol>
</li>
<li>Triggered: When a user leaves the site with items in their cart.</li>
<li>Purpose: Supports remarketing campaigns to recover lost sales.
<ol>
<li>Coupon Interactions:</li>
</ol>
</li>
<li>Triggered: When a coupon is applied or removed during checkout.</li>
<li>Purpose: Measures the performance and appeal of promotional offers.
<ol>
<li>Dynamic Pricing Events:</li>
</ol>
</li>
<li>Triggered: When a user changes product quantities or interacts with pricing on the product page.</li>
<li>Purpose: Tracks dynamic pricing features for personalized marketing.</li>
</ul>
</li>
<li>
Service Provider: Meta Platforms, Inc.
</li>
<li>Terms of Service: <a href="https://www.facebook.com/terms.php" rel="nofollow ugc">Meta Terms</a></li>
<li>Privacy Policy: <a href="https://www.facebook.com/privacy/policy" rel="nofollow ugc">Meta Privacy</a></li>
</ul>
<ol>
<li>Future Integrations (Coming Soon) 
The following services are planned for future releases:</li>
</ol>
– LinkedIn Pixel 
– Pinterest Pixel 
– Microsoft Advertising 
– TikTok Pixel 
– X (Twitter) Pixel 
– Microsoft Clarity
Note: All data transmission to third-party services occurs only after proper user consent and in compliance with applicable privacy laws. Store owners should ensure they have appropriate privacy policies and cookie consent mechanisms in place when using these tracking features.
Important Privacy Considerations: 
– All tracking includes UTM parameter collection and storage 
– Customer data (email, phone) is only transmitted during specific events like purchase completion 
– Cart abandonment tracking includes a 60-second inactivity timer 
– All tracking respects user consent settings and privacy preferences
<h3>Development Information</h3>
<ul>
<li>🔨 Contributors: LogikLabs – Ensuring PixelPulse meets the highest standards.</li>
<li>🌐 Plugin URI: Visit <a href="https://pixelpulse.logiklabs.tech/" rel="nofollow ugc">PixelPulse</a> for more details.</li>
<li>🏢 Company Website: Learn more about LogikLabs at <a href="https://logiklabs.io/" rel="nofollow ugc">logiklabs.io</a>.</li>
<li>📦 Tags: analytics, tracking, google analytics, facebook pixel, woocommerce, ecommerce, performance.</li>
<li>🧩 Requirements: WordPress 5.0 or higher, PHP 7.4 or higher.</li>
<li>📜 License: Licensed under GPL-2.0-or-later. View <a href="https://www.gnu.org/licenses/gpl-2.0.html" rel="nofollow ugc">License</a>.</li>
</ul>

Pixel Pulse for WooCommerce

🚀 Boost Your WooCommerce Analytics with PixelPulse PixelPulse adds Google Analytics and Meta Pixel tracking to WooCommerce.

axitrace

AxiTrace for WooCommerce connects your store to the AxiTrace server-side tracking platform at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a>. Every purchase, add-to-cart, and begin-checkout event is captured on the server and forwarded to your ad platforms — reaching customers that browser-based pixels miss entirely.
Why server-side tracking?
Browser pixels can be blocked by ad blockers, restricted by iOS Intelligent Tracking Prevention, and refused via cookie consent banners. Server-side events travel directly from your WooCommerce server to Facebook CAPI, TikTok Events API, Google Ads, and Google Analytics 4, so conversions are still recorded when the browser pixel cannot fire.
Deduplication so you never double-count
AxiTrace generates a deterministic UUID v5 event ID for every WooCommerce order. The same event ID is attached to both the browser-side purchase pixel fire and the server-side purchase event. Facebook CAPI, TikTok Events API, and Google Ads use that shared event ID to deduplicate automatically — each conversion is counted exactly once, regardless of how many times the confirmation page loads or how many pixels fire.
Server-side AddToCart events
AxiTrace sends AddToCart events server-side, triggered by the WooCommerce <code>woocommerce_add_to_cart</code> hook. This records add-to-cart activity from the server, so the event is captured even when the browser-side pixel is blocked or restricted.
Asynchronous by design — checkout never blocks
All server-side event transmissions are dispatched via WooCommerce Action Scheduler. The HTTP request to AxiTrace’s ingestion API happens in a background job, decoupled from the order placement flow. Checkout latency is unaffected even if the AxiTrace API is momentarily slow or unavailable.
Platform coverage
One plugin. One workspace key. AxiTrace routes your events to whichever ad platforms you connect in your dashboard:
<ul>
<li>Facebook / Meta — Conversions API (CAPI)</li>
<li>TikTok — Events API (server-side)</li>
<li>Google Ads — Offline Conversion Upload (GCLID-based attribution)</li>
<li>Google Analytics 4 — Measurement Protocol</li>
</ul>
HPOS and Cart/Checkout Blocks compatible
AxiTrace for WooCommerce declares compatibility with WooCommerce High-Performance Order Storage (HPOS) and the modern Cart/Checkout Blocks, so it works correctly on stores that have migrated away from legacy shortcode-based checkout.
WP Consent API support
The plugin detects the <a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a> and checks the visitor’s consent level before firing events. When no consent framework is present, the plugin fires freely (opt-out model). When a framework is present, the plugin respects the consent status for the <code>statistics</code> and <code>marketing</code> categories. This gives your store a ready compliance path without requiring you to build custom integration.
GDPR personal-data tools built in
AxiTrace registers a WordPress personal-data exporter and eraser (<code>wp_privacy_personal_data_exporters</code> / <code>wp_privacy_personal_data_erasers</code>), enabling your store to fulfill GDPR deletion requests directly from the WordPress Tools > Erase Personal Data screen.
Privacy first
Customer email addresses and phone numbers are transmitted in plain text to AxiTrace’s ingestion API at <code>stat.axitrace.com</code> and are SHA-256 hashed inside AxiTrace before being forwarded to any ad platform. No raw PII leaves the AxiTrace platform. See our Privacy Policy at <a href="https://axitrace.com/privacy/" rel="nofollow ugc">axitrace.com/privacy/</a> and the <code>== External Services ==</code> section below for the complete disclosure.
Free plugin. Paid plans for volume.
The plugin itself is free and open source (GPL v2 or later). An AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> is required. Free workspaces are available. Paid plans unlock higher event volumes, longer data retention, and priority support — see <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> for current pricing.
Requires an AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">https://axitrace.com/</a>.
<h3>External Services</h3>
This plugin connects to stat.axitrace.com — the AxiTrace event-ingestion API.
<ul>
<li>Service: AxiTrace conversion tracking SaaS.</li>
<li>Endpoint: <code>https://stat.axitrace.com/woocommerce/pixel</code> (POST).</li>
<li>When data is sent: on page views (cart, product, checkout, thank-you), add-to-cart events, begin-checkout events, and order placement / payment completion.</li>
<li>Data transmitted: order ID, plain-text billing email (hashed downstream by AxiTrace), billing phone, billing city/country/zip, order total + currency, line items (SKU, name, quantity, price), user agent, IP address, AxiTrace session/user identifiers, click-attribution cookies (fbc, fbp, gclid, ttclid, msclkid, twclid, epik, li_fat_id, sccid, rdt_cid), UTM parameters, page URL/referrer/title.</li>
<li>Why: to forward the conversion to Facebook CAPI, TikTok Events API, Google Ads, GA4, and other ad platforms configured in your AxiTrace workspace.</li>
<li>Terms of Service: https://axitrace.com/terms/</li>
<li>Privacy Policy: https://axitrace.com/privacy/</li>
</ul>
Optional first-party tracking domain
You may optionally configure a custom first-party subdomain under WooCommerce → Settings → Integrations → AxiTrace → “First-party tracking domain”. When set to e.g. <code>metrics.your-store.com</code> (which you set up in your AxiTrace workspace and verify via CNAME to <code>stat.axitrace.com</code>), the SDK and ingestion endpoint load from your own domain instead of stat.axitrace.com. The data transmitted, the endpoint path (<code>/woocommerce/pixel</code>), and the recipient (AxiTrace) remain identical — only the hostname changes. This is purely a delivery optimization that helps bypass client-side blocking; no third-party service is added.
When this field is empty, the plugin uses the default <code>stat.axitrace.com</code> endpoint described above.
Auto-detect lookup endpoint
When the merchant clicks the “Detect from AxiTrace” button on the settings page, the plugin makes a single server-to-server GET request to <code>https://axitrace.com/api/public/workspace/tracking-domain?key={public_key}</code> (AxiTrace admin host — separate from the ingestion host <code>stat.axitrace.com</code>) to look up the default verified domain registered for that workspace. The request contains only the merchant’s own workspace public key (already exposed in every browser event); no customer or visitor data is sent.

AxiTrace for WooCommerce

Server-side conversion tracking for WooCommerce — Facebook CAPI, TikTok Events API, Google Ads, and GA4 from one plugin.

Pixel Pulse for WooCommerce vs AxiTrace for WooCommerce