Platform.ly

Transactions
You can select what transactions you want to include in your Platformly sales reports:
<ul>
<li>All transactions</li>
<li>Successful purchases</li>
<li>Failed purchases</li>
<li>Refunded orders</li>
<li>Cancelled orders</li>
</ul>
Contacts Settings
1. New Users
Every new user is imported in Platformly immediately after registration. You can choose which segment to add them to and/or apply tags.
2. GDPR
If you want to be GDPR-compliant, you can request users to tick a box, to confirm subscription. This is optional.
If you decide to use it, the tick box will be shown on your checkout page.
If the user ticks the box, meaning he or she agrees to receive marketing communications from you, he or she will be added to the segment of your choice.
If the user doesn’t tick the box, meaning he or she does not agree to receive marketing communications from you, he or she won’t be added to that segment, so you know you cannot send marketing emails to this person.
You may apply tags instead of adding users to different segments.
3. Purchase Actions
You can add to a segment or apply a tag when:
<ul>
<li>A purchase is made</li>
<li>An order is refunded</li>
<li>A transaction fails</li>
<li>An order is canceled</li>
</ul>
Events Settings
You can track user actions.
Here is a list of events you can track:
<ul>
<li>
View product: when users visit a product page
</li>
<li>
Add to cart: when users add a product to their cart
</li>
<li>
View cart: when users move to the cart page
</li>
<li>
Checkout: when users move to the checkout page
</li>
<li>
Place order: when users place an order
</li>
<li>
Abandoned cart: when users add a product to their cart but don’t check out and leave the products in their cart for more than X minutes
</li>
<li>
Abandoned cart recovered: when users finish checkout after receiving an abandoned cart email.
</li>
</ul>
Event data of registered users will instant sent to Platformly.
For unregistered users, data will be stored in the user’s session and will be sent to Platformly after the user registers or makes an order.
Product Page
You can also choose to add users to a specific segment, or apply them a specific tag on a product level (for a specific product). To do so, simply open the product page in WordPress, scroll down to the Product Data section and open the Platform.ly tab.
You can add users to a segment, or apply them a tag:
<ul>
<li>When the product is added to cart</li>
<li>When the product is purchased</li>
<li>When the order is refunded</li>
<li>When the order has failed</li>
<li>When the order is cancelled</li>
</ul>
Please note that you will also be able to insert product information to your email in Plaformly (including the list of products added to cart), as well as set up automations using the events, segments and tags previously created, access detailed sales reports and more.
For more information, as well as updates and references for further reading, please visit the <a href="https://www.platform.ly/blog/" rel="noopener nofollow ugc">Platform.ly blog</a>.

Platform.ly for WooCommerce

Easily connect WooCommerce to your Platformly CRM, set up abandoned cart campaigns and access detailed customer reporting including lifetime value and …

Websiteanalist

Websiteanalist is a WordPress plugin that adds the tracking code from <a href="https://websiteanalist.nl" rel="nofollow ugc">Websiteanalist.nl</a> to your website with fully configurable custom tracking actions.
<h4>Key Features</h4>
<ul>
<li>Custom Event Tracking – Configure unlimited custom tracking actions</li>
<li>Flexible Event Types – Click, change, blur, input, mousedown, mouseup, submit</li>
<li>Dynamic Values – Element value, text, HTML, data attributes, or fixed values</li>
<li>Click Tracking – Track phone (tel:) and email (mailto:) link clicks</li>
<li>Form Tracking – Track form submissions</li>
<li>UTM Parameter Tracking – Automatic campaign tracking</li>
<li>Privacy Friendly – Self-hosted analytics solution</li>
</ul>
<h4>Custom Tracking Actions</h4>
The power of Websiteanalist lies in its custom tracking functionality. Configure easily via the WordPress admin:
<ol>
<li>CSS Selector – Which element to track (e.g., <code>#filter-category</code>, <code>.radio-button</code>)</li>
<li>Event Type – When to track (click, change, blur, etc.)</li>
<li>Action Name – First parameter of trackAction</li>
<li>Label – Second parameter (can be dynamic)</li>
<li>Value – Third parameter (element value, text, data attribute, or fixed)</li>
</ol>
<h4>Examples</h4>
Radio Station Tracking: 
* Selector: <code>.element-item.audio</code> 
* Event: Click 
* Action: Radio Click 
* Label: Element Text (automatically captures station name) 
* Value: Data Attribute <code>data-id</code>
Form Field Tracking: 
* Selector: <code>#nf-field-40</code> 
* Event: Change 
* Action: Form Submission 
* Label: Contact Form 
* Value: Element Value (captures the entered email address)
Product Filter Tracking: 
* Selector: <code>#category-filter</code> 
* Event: Change 
* Action: Filters 
* Label: Category Selected 
* Value: Element Value
<h4>Use Cases</h4>
<ul>
<li>E-commerce – Product filters, add to cart, checkout steps</li>
<li>Job Boards – Filter tracking, application clicks</li>
<li>Media Sites – Radio/video plays, category filters</li>
<li>Corporate Sites – Contact forms, downloads, language switches</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>An active Websiteanalist account (create free at <a href="https://websiteanalist.nl" rel="nofollow ugc">websiteanalist.nl</a>)</li>
<li>WordPress 5.0 or higher</li>
<li>PHP 7.4 or higher</li>
</ul>
<h4>Multilingual</h4>
The plugin is available in: 
* Dutch 
* English
<h3>Support</h3>
For questions or support: 
* Website: <a href="https://websiteanalist.nl" rel="nofollow ugc">websiteanalist.nl</a> 
* Plugin Support: <a href="https://wordpress.org/support/plugin/websiteanalist/" rel="ugc">WordPress.org Support Forum</a>
<h3>Privacy</h3>
This plugin: 
* Adds tracking code to your website 
* Sends data to your Websiteanalist installation 
* Only stores configuration locally (Site ID, settings) 
* Does not use cookies or local storage 
* Makes no external API calls (except to your own Websiteanalist installation)
For more information about data privacy, see the Websiteanalist documentation.
<h3>Third Party Services</h3>
This plugin connects to an external analytics service to track website visitor data:
Service: Websiteanalist Analytics Platform 
Default URL: https://login.websiteanalist.nl/ 
Configurable: Yes, you can specify your own Websiteanalist installation URL
Data Transmission: 
* Tracking data is sent to your configured Websiteanalist installation 
* No data is transmitted without explicit user configuration 
* Users must enable tracking and provide a Site ID 
* The plugin loads the tracking script from: <code>[your-base-url]/modules/base/dist/owa.tracker.js</code>
Privacy & Control: 
* You have full control over where data is sent (self-hosted or SaaS) 
* No tracking occurs unless explicitly enabled by the site administrator 
* No cookies or local storage used by the plugin itself 
* All tracking is handled by the Websiteanalist service
Service Information: 
* Website: <a href="https://websiteanalist.nl" rel="nofollow ugc">https://websiteanalist.nl</a> 
* Terms of Service: <a href="https://websiteanalist.nl/algemene-voorwaarden/" rel="nofollow ugc">https://websiteanalist.nl/algemene-voorwaarden/</a> 
* Privacy Policy: <a href="https://websiteanalist.nl/privacyverklaring/" rel="nofollow ugc">https://websiteanalist.nl/privacyverklaring/</a>
User Consent: 
It is the website owner’s responsibility to ensure proper user consent and privacy compliance (GDPR, CCPA, etc.) when using analytics tracking.

Add powerful web analytics tracking to your WordPress website with fully configurable custom event tracking.

Platform.ly for WooCommerce vs Websiteanalist