Platform.ly

Transactions
You can select what transactions you want to include in your Platformly sales reports:
<ul>
<li>All transactions</li>
<li>Successful purchases</li>
<li>Failed purchases</li>
<li>Refunded orders</li>
<li>Cancelled orders</li>
</ul>
Contacts Settings
1. New Users
Every new user is imported in Platformly immediately after registration. You can choose which segment to add them to and/or apply tags.
2. GDPR
If you want to be GDPR-compliant, you can request users to tick a box, to confirm subscription. This is optional.
If you decide to use it, the tick box will be shown on your checkout page.
If the user ticks the box, meaning he or she agrees to receive marketing communications from you, he or she will be added to the segment of your choice.
If the user doesn’t tick the box, meaning he or she does not agree to receive marketing communications from you, he or she won’t be added to that segment, so you know you cannot send marketing emails to this person.
You may apply tags instead of adding users to different segments.
3. Purchase Actions
You can add to a segment or apply a tag when:
<ul>
<li>A purchase is made</li>
<li>An order is refunded</li>
<li>A transaction fails</li>
<li>An order is canceled</li>
</ul>
Events Settings
You can track user actions.
Here is a list of events you can track:
<ul>
<li>
View product: when users visit a product page
</li>
<li>
Add to cart: when users add a product to their cart
</li>
<li>
View cart: when users move to the cart page
</li>
<li>
Checkout: when users move to the checkout page
</li>
<li>
Place order: when users place an order
</li>
<li>
Abandoned cart: when users add a product to their cart but don’t check out and leave the products in their cart for more than X minutes
</li>
<li>
Abandoned cart recovered: when users finish checkout after receiving an abandoned cart email.
</li>
</ul>
Event data of registered users will instant sent to Platformly.
For unregistered users, data will be stored in the user’s session and will be sent to Platformly after the user registers or makes an order.
Product Page
You can also choose to add users to a specific segment, or apply them a specific tag on a product level (for a specific product). To do so, simply open the product page in WordPress, scroll down to the Product Data section and open the Platform.ly tab.
You can add users to a segment, or apply them a tag:
<ul>
<li>When the product is added to cart</li>
<li>When the product is purchased</li>
<li>When the order is refunded</li>
<li>When the order has failed</li>
<li>When the order is cancelled</li>
</ul>
Please note that you will also be able to insert product information to your email in Plaformly (including the list of products added to cart), as well as set up automations using the events, segments and tags previously created, access detailed sales reports and more.
For more information, as well as updates and references for further reading, please visit the <a href="https://www.platform.ly/blog/" rel="noopener nofollow ugc">Platform.ly blog</a>.

Platform.ly for WooCommerce

Easily connect WooCommerce to your Platformly CRM, set up abandoned cart campaigns and access detailed customer reporting including lifetime value and …

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Woo Customer Insight provide greater insight into what your visitor are doing on your website. It allows you to see the pages your customers are visiting, where your customers are clicking , the time they spent on the different pages. It tracks the events, page visit and the time they spend on each page. The Opportunity Funnel lets you to know the number of number of visits, successful product purchase, etc. It tracks how your customers respond as they move through your site, from landing on the site to check out.
You can now capture where your customers drop off in the purchase process. It gives you clear view of your website areas that cause kink in your sales process. This information helps you to make the tweaks in your website to make the purchase process simple and easy for your customer. You can also identify the customers who abandon your site and reach out to them for re-marketing.
<h4>Highlights</h4>
<ul>
<li>Opportunity Funnel </li>
<li>Event Tracking</li>
<li>Page Visit Tracking</li>
<li>Product Purchase tracking</li>
<li>Abandon Cart Information</li>
<li>Successful and Failed Payments</li>
<li>Individual Customer Statistics</li>
</ul>
<h4>Note</h4>
<ul>
<li>Supports WooCommerce version upto 2.5.2</li>
</ul>

Web Analytics for Woocommerce

Track your Customer activities ( Visits and Events ) and enhance Customer Flow. Opportunity Funnel helps you identify Customer drop offs.

Platform.ly for WooCommerce vs Web Analytics for Woocommerce