Platform.ly

Transactions
You can select what transactions you want to include in your Platformly sales reports:
<ul>
<li>All transactions</li>
<li>Successful purchases</li>
<li>Failed purchases</li>
<li>Refunded orders</li>
<li>Cancelled orders</li>
</ul>
Contacts Settings
1. New Users
Every new user is imported in Platformly immediately after registration. You can choose which segment to add them to and/or apply tags.
2. GDPR
If you want to be GDPR-compliant, you can request users to tick a box, to confirm subscription. This is optional.
If you decide to use it, the tick box will be shown on your checkout page.
If the user ticks the box, meaning he or she agrees to receive marketing communications from you, he or she will be added to the segment of your choice.
If the user doesn’t tick the box, meaning he or she does not agree to receive marketing communications from you, he or she won’t be added to that segment, so you know you cannot send marketing emails to this person.
You may apply tags instead of adding users to different segments.
3. Purchase Actions
You can add to a segment or apply a tag when:
<ul>
<li>A purchase is made</li>
<li>An order is refunded</li>
<li>A transaction fails</li>
<li>An order is canceled</li>
</ul>
Events Settings
You can track user actions.
Here is a list of events you can track:
<ul>
<li>
View product: when users visit a product page
</li>
<li>
Add to cart: when users add a product to their cart
</li>
<li>
View cart: when users move to the cart page
</li>
<li>
Checkout: when users move to the checkout page
</li>
<li>
Place order: when users place an order
</li>
<li>
Abandoned cart: when users add a product to their cart but don’t check out and leave the products in their cart for more than X minutes
</li>
<li>
Abandoned cart recovered: when users finish checkout after receiving an abandoned cart email.
</li>
</ul>
Event data of registered users will instant sent to Platformly.
For unregistered users, data will be stored in the user’s session and will be sent to Platformly after the user registers or makes an order.
Product Page
You can also choose to add users to a specific segment, or apply them a specific tag on a product level (for a specific product). To do so, simply open the product page in WordPress, scroll down to the Product Data section and open the Platform.ly tab.
You can add users to a segment, or apply them a tag:
<ul>
<li>When the product is added to cart</li>
<li>When the product is purchased</li>
<li>When the order is refunded</li>
<li>When the order has failed</li>
<li>When the order is cancelled</li>
</ul>
Please note that you will also be able to insert product information to your email in Plaformly (including the list of products added to cart), as well as set up automations using the events, segments and tags previously created, access detailed sales reports and more.
For more information, as well as updates and references for further reading, please visit the <a href="https://www.platform.ly/blog/" rel="noopener nofollow ugc">Platform.ly blog</a>.

Platform.ly for WooCommerce

Easily connect WooCommerce to your Platformly CRM, set up abandoned cart campaigns and access detailed customer reporting including lifetime value and …

wpsolutions

The WP Content Experiments & Event Tracking plugin gives you the ability to conduct Content Experiments on your WordPress site by providing an easy interface which you can use to paste the relevant google experiments control code into the header of the page/post of your choice.
Google Content Experiments replaces Google Website Optimizer as the tool which website owners can 
use for the split testing of their site’s pages. 
Content Experiments is a tool which can found in your Google Analytics account from which you can do your split testing with.
This plugin also gives you the ability to perform event tracking on certain page elements such as buttons, links or other elements. 
The plugin will automatically add the event tracking code to particular elements on the wordpress post/page of your choice based on the configuration in the post/page editor window.
<h3>Usage</h3>
pre-requisites: 
a) You will need an active google analytics account. If you don’t have one, you can create a new one here: 
http://www.google.com/analytics/
b) You will need to have installed and configured the Google Analytics for WordPress plugin 
which can be found here: https://wordpress.org/extend/plugins/google-analytics-for-wordpress/ 
(this will ensure that your Google Analytics tracking code will be inserted inside your site’s tags)
Adding Content Experiments code to a post or page
<h3></h3>
1) Using the WP editor open the page or post you wish to treat as the “Original” page for the content experiment you want to perform. 
Please see the google help pages for how to setup/run experiments: 
https://support.google.com/analytics/bin/answer.py?hl=en&answer=1745216
2) Enable the checkbox in the “Content Experiments For WP” section to activate the feature
3) Paste the Google Content Experiments code into the text box.
IMPORTANT: You should only paste the content experiments code in the page which you set as the “Original” in the experiments setup of your google analytics account, 
ie, do not paste the code in the “Variation” page(s). 
You can check whether your code was added correctly within the page’s tags by viewing the source of the web page.
Adding google event tracking code to an element on a post or page
<h3></h3>
NOTE: To perform event tracking you will need to set up a goal in your google analytics account. 
Please see the google help pages: 
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1032415
1) Using the WP editor open the page or post you wish to perform event tracking on.
2) Enable the checkbox called “Enable Event Tracking for this page” in the “Event Tracking” section to activate the feature
3) Enter the values for the Category, Action and Label fields. (These values should have been set by you when you were configuring youyr goal in you 
google analytics account)
4) Enter either a CSS ID name and/or CSS classname of the element you wish to track.
In order to obtain the CSS ID or class values of an element you can use firebug by right-clicking on the element and choosing “Inspect element with firebug”.
Example 1: 
Let’s say I had a link on one of my wordpress pages which I wanted to track and the html for my link looks like the following:
<a href="http://www.yourdomain.com/somepage" rel="nofollow ugc">click me</a>
I would enter “my_link_id” in the Element ID field in order perform event tracking on this link.
Example 2: 
If I had a button which I wanted to track and the html for this button looks like the following:

In order to track this button, I would simply copy the class value “coolbutton-submit” and paste it into the “Element Classname” field.
Tip: 
You can check whether your event tracking code was added correctly to the appropriate element by viewing it in firebug by rightclicking the element and selecting “Inspect Element with Firebugt” when using the Firefix browser. 
(Alternatively if you are using Chrome right-click the element and select “Inspect element”)

WP Content Experiments & Event Tracking

This plugin enables you to easily add Google Content Experiments control code and/or event tracking into your WordPress pages and posts.

Platform.ly for WooCommerce vs WP Content Experiments & Event Tracking