Lucas Bonomo

A simple Google Analytics plugin for WordPress. If you like more options install Google Analytics for WordPress by MonsterInsights

Simple Analytics

A simple Google Analytics plugin for WordPress

cllaudiu

This plugin will allow you to automatically insert the Google Tag Manager script in your wordpress installation and also make available a dataLayer set of contextual data that can be used inside Google Tag Manager.
Supported data inside the dataLayer: 
– platform (default value: wordpress) 
– website name 
– page type 
– category for articles 
– wordcount for pages and articles

WordPress DataLayer for Google Tag Manager

Activates a data layer in the source code of the Wordpress instalation that cn be used with Google Tag Manager for advanced Google Analytics tracking.

Simple Analytics vs WordPress DataLayer for Google Tag Manager