rationalwp

Rational SEO provides 100% of the technical SEO requirements for modern sites with 0% of the database bloat, UI clutter, or performance drag.
<h4>Philosophy</h4>
Rational SEO rigorously rejects features that do not directly influence search engines or social crawlers:
<ul>
<li>No Content Scoring – No traffic lights, readability checks, or keyword density counters</li>
<li>No Dashboard – No “SEO Overview” widget or React-powered admin home</li>
<li>No Analytics – No ranking tracking or Google Search Console API integrations</li>
<li>No Frontend Assets – Zero CSS or JS files loaded on the frontend</li>
<li>No 404 Logging – Never writes 404 hits to the database</li>
</ul>
<h4>Features</h4>
Meta Tags
<ul>
<li>Custom title tags with configurable separator</li>
<li>Meta descriptions (manual or auto-generated from excerpt/content)</li>
<li>Robots meta (index/noindex control)</li>
<li>Canonical URLs</li>
<li>Google and Bing verification meta tags</li>
</ul>
Social Media
<ul>
<li>Open Graph tags (og:title, og:description, og:image, og:url, og:type, og:locale, og:site_name)</li>
<li>Twitter Cards (summary or summary_large_image)</li>
<li>Per-post social image override</li>
</ul>
Structured Data
<ul>
<li>JSON-LD schema output using @graph format</li>
<li>Organization or Person schema (configurable)</li>
<li>WebSite schema with publisher linking</li>
<li>WebPage schema</li>
<li>Article schema on posts/pages with author, dates, and images</li>
</ul>
XML Sitemaps
<ul>
<li>Sitemap index at /sitemap.xml</li>
<li>Per-post-type sitemaps with pagination</li>
<li>Transient caching with stale-while-revalidate</li>
<li>Content freshness filtering (exclude old content)</li>
<li>Post type exclusions</li>
</ul>
Editor Integration
<ul>
<li>Meta box on all public post types</li>
<li>Custom SEO title and description fields</li>
<li>Focus keyword field with real-time presence indicators (title, description, first paragraph, URL slug)</li>
<li>Noindex toggle per post</li>
<li>Canonical URL override</li>
<li>Social image override</li>
<li>Taxonomy term SEO fields (title, description, noindex, canonical)</li>
</ul>
Post Type Archives
<ul>
<li>Custom SEO title and description for each post type archive</li>
<li>Configure via Settings > Rational SEO > Archives tab</li>
</ul>
AI Assistant (optional)
<ul>
<li>AI-powered focus keyword suggestions</li>
<li>AI-generated SEO titles and meta descriptions</li>
<li>One-click “Suggest All” for keyword, title, and description together</li>
<li>Uses OpenAI GPT-4o-mini (requires your own API key)</li>
<li>Data sent only when you click — never in the background</li>
</ul>
<h3>External Services</h3>
This plugin connects to the following external services:
<h4>RationalWP Plugin Directory</h4>
This plugin fetches a list of available RationalWP plugins from <a href="https://rationalwp.com/" rel="nofollow ugc">rationalwp.com</a> to display in the WordPress admin menu. Only the menu file version number is sent as a cache-busting query parameter. No user data is transmitted. The response is cached locally for 24 hours.
<ul>
<li>Service URL: <a href="https://rationalwp.com/plugins.json" rel="nofollow ugc">https://rationalwp.com/plugins.json</a></li>
<li>Terms of Service: <a href="https://rationalwp.com/terms/" rel="nofollow ugc">https://rationalwp.com/terms/</a></li>
<li>Privacy Policy: <a href="https://rationalwp.com/privacy/" rel="nofollow ugc">https://rationalwp.com/privacy/</a></li>
</ul>
<h4>OpenAI API (optional)</h4>
This plugin provides optional AI-powered SEO suggestions using the <a href="https://openai.com/" rel="nofollow ugc">OpenAI API</a>. When a site administrator configures an OpenAI API key in Settings > Rational SEO > General, users can click “Suggest” or “Generate” buttons in the post editor to receive AI-generated focus keywords, SEO titles, and meta descriptions.
Data is only sent when a user explicitly clicks an AI suggestion button. The data sent includes the post title and up to 2000 characters of post content (stripped of HTML), along with the user’s own API key for authentication. No data is sent automatically or in the background.
<ul>
<li>Service URL: <a href="https://api.openai.com/v1/chat/completions" rel="nofollow ugc">https://api.openai.com/v1/chat/completions</a></li>
<li>Terms of Use: <a href="https://openai.com/policies/terms-of-use/" rel="nofollow ugc">https://openai.com/policies/terms-of-use/</a></li>
<li>Privacy Policy: <a href="https://openai.com/policies/privacy-policy/" rel="nofollow ugc">https://openai.com/policies/privacy-policy/</a></li>
</ul>

RationalSEO

Technical SEO essentials with zero bloat. No dashboards, analytics, content scoring, or frontend assets.

JS Morisset

Extends the WordPress REST API post, term, and user query results:
<ul>
<li>The <code>html</code> array includes HTML formatted meta tags and Schema JSON-LD (aka LD+JSON) scripts, as they appear in the webpage head section.</li>
<li>The <code>json</code> array provides Schema JSON-LD (aka LD+JSON) scripts in their decoded format.</li>
<li>The <code>parts</code> array offers meta tag attributes (aka “the parts”) as arrays, making it easier to find and use specific meta tag values.</li>
</ul>
There is no add-on settings page for this plugin – simply install and activate the plugin.

<h3>WPSSO Core Required</h3>
WPSSO REST API is an add-on for the <a href="https://wordpress.org/plugins/wpsso/" rel="ugc">WPSSO Core plugin</a>, which creates extensive and complete structured data to present your content at its best for social sites and search results – no matter how URLs are shared, reshared, messaged, posted, embedded, or crawled.

WPSSO REST API

Extends the WordPress REST API post, term, and user query results with an array of meta tags and Schema JSON-LD markup.

RationalSEO vs WPSSO REST API