Brandyn Lordi

A GUI to hook into WPforms submit data and POST said data to an endpoint of your choice without writing any code or the use of a middleware service like zapier or related services.
This is typically used for sending wpforms submissions to a third-party CRM or an intermediary server, but can also be useful if you just want to send your form data to another web server for any other purpose.

REST Interface for WPForms

A GUI to Post WPforms form entry data to an endpoint of your choice on a per-form basis without writing any code.

David Perez

closemarketing

Sacra Jáimez

Alex Brea

Matías Quero

manoloramos

Connects your CRM with the main Form Plugin directly, and send to your CRM when the form is filled automatically.
With this plugin, you don’t have to use third party software to send your Leads/data to your CRM. You will have a direct connection between your website and your CRM. It’s a connector between Web <> CRM/ERP/Email.
This plugin will connect different Forms plugins to CRM. We support at this time these forms plugins: 
– <a href="https://close.marketing/likes/gravityforms/" rel="nofollow ugc">GravityForms</a> 
– <a href="https://elementor.com/pages/form-builder/" rel="nofollow ugc">Elementor Forms</a> 
– <a href="https://wordpress.org/plugins/contact-form-7/" rel="ugc">Contact Form 7</a> 
– <a href="https://wordpress.org/plugins/woocommerce/" rel="ugc">WooCommerce</a> 
– <a href="https://close.marketing/likes/wpforms/" rel="nofollow ugc">WPForms PRO</a>
If you need to support more Forms plugins, please contact in forum support.
The plugin setup is very easy. Once you have uploaded the plugin, you configure the plugin with the URL, user and password of the user that will create the entries in the CRM.
After that, you’ll go to each form feed that you want to connect with the CRM. You will see a mapping fields where you choose for every field, the equivalent for CRM software field.
The plugin connects with the CRM via API webservice, a secure and best way to connect it. It doesn’t use a third party software. You’ll comply GDPR becaouse of not having a third provider.
At this time, FormsCRM supports in free version: 
– <a href="https://close.marketing/likes/holded/" rel="nofollow ugc">Holded</a> 
– <a href="https://close.marketing/likes/clientify/" rel="nofollow ugc">Clientify</a> 
– <a href="https://acumbamail.com/" rel="nofollow ugc">AcumbaMail</a> 
– <a href="https://close.marketing/likes/mailerlite/" rel="nofollow ugc">MailerLite Classic</a> 
– <a href="https://brevo.com/" rel="nofollow ugc">Brevo</a>
And you will find, that there are Premium Addons to support: 
– <a href="https://close.technology/wordpress-plugins/formscrm-holded-pro/" rel="nofollow ugc">Holded CRM</a> 
– <a href="https://close.technology/en/wordpress-plugins/formscrm-odoo/" rel="nofollow ugc">Odoo</a> 
– <a href="https://close.technology/en/wordpress-plugins/formscrm-vtiger/" rel="nofollow ugc">vTiger 7</a> 
– <a href="https://close.technology/en/wordpress-plugins/formscrm-pipedrive/" rel="nofollow ugc">PipeDrive</a> 
– <a href="https://close.technology/en/wordpress-plugins/formscrm-inmovilla/" rel="nofollow ugc">Inmovilla</a> 
– <a href="https://close.technology/en/wordpress-plugins/formscrm-suitecrm/" rel="nofollow ugc">SuiteCRM</a> 
– <a href="https://close.technology/en/wordpress-plugins/formscrm-facturadirecta/" rel="nofollow ugc">FacturaDirecta</a> 
– <a href="https://close.technology/en/wordpress-plugins/formscrm-whmcs/" rel="nofollow ugc">WHMCS</a>
You can use multiple feed connector in GravityForms, WPForms PRO, Elementor Forms and ContactForm7, and you can use multiple CRM connectors in the same form.
Demo: 
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/HHG763ikL7o?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Dynamic values in GravityForms and WPForms 
We have developed a way to get values from other fields in GravityForms and WPForms. You can use this in the field mapping in the feed. You can use: 
{id:N} in order to get the value from field N 
{label:N} in order to get the label from field N (only in GravityForms)
Expert Mode 
You can enable Expert Mode in the form feed. This mode will show all fields of the CRM in the form mapping. This is useful if you want to connect all fields of the CRM to the form. Now currently works for Odoo.
We recommend to use this in the field mapping in the feed and hidden field that gets the value.
<h3>Slack Error Notifications</h3>
Receive instant error notifications in your Slack workspace! When a form submission fails to send to your CRM, you’ll get real-time alerts directly in your Slack channel.
How to Configure Slack Notifications:
<ol>
<li>Create an Incoming Webhook in Slack (https://api.slack.com/messaging/webhooks)</li>
<li>Go to Settings > FormsCRM in WordPress</li>
<li>Paste your webhook URL in the “Slack Webhook URL” field</li>
<li>Choose the Slack channel where you want to receive notifications</li>
<li>Save changes</li>
</ol>
What Information is Included:
When an error occurs, the Slack notification includes: 
– Site Information: Site name and URL in a single line 
– Form Details: Form type (Gravity Forms, WPForms, Elementor, etc.), Form ID, Form name, and Entry ID 
– Error Details: CRM name and complete error message 
– Lead Data Preview: First 3 fields from the form submission (+ indicator if more fields exist) 
– Technical Details: API endpoint URL for debugging
Message Format:
All Slack notifications use a compact, easy-to-read format with information presented in single lines. Messages are color-coded in red (danger) to stand out in your channel and ensure immediate attention to critical errors.
<h3>Error Notifications</h3>
Custom Email for Error Reports 
You can configure a custom email address to receive error notifications when a form submission fails to send to your CRM. This is useful when you want different team members to receive error alerts without using the admin email.
To configure: 
1. Go to Settings > FormsCRM 
2. Enter one or multiple email addresses (comma-separated) in the “Error Notification Email” field 
3. Save changes
Enhanced Error Email Information 
When an error occurs, you’ll receive a detailed email notification that includes: 
– Site Information: Site name, URL, and timestamp of the error 
– Form Information: Form type (Gravity Forms, WPForms, Elementor, etc.), Form ID, Form name, and Entry ID 
– Error Details: CRM name, complete error message, and all form data in a formatted table 
– Technical Details: API URL and JSON request for debugging purposes
The email is professionally formatted with color-coded sections for easy reading and quick troubleshooting.
<h3>Error Log with Automatic Retry System</h3>
Track, Manage, and Automatically Retry Failed Form Submissions
The Error Log feature provides a comprehensive interface to view, track, and manage all errors that occur when sending form submissions to your CRM. This powerful tool includes an automatic retry system that helps you troubleshoot issues and recover from failed submissions without requiring manual intervention or users to resubmit forms.
Key Features:
<ul>
<li>Automatic Retry System: Failed entries are automatically retried up to 3 times with 1-hour intervals between attempts</li>
<li>Smart Retry Management: Retries stop automatically when an entry is successfully sent or manually deleted</li>
<li>Complete Error Tracking: All errors are automatically saved to the database with complete context including CRM type, error message, form information, lead data, and technical details</li>
<li>Advanced Filtering: Filter errors by status (failed/success) and CRM type to quickly find specific issues</li>
<li>Detailed Error Information: View complete error details including lead data, API URLs, JSON requests, and full error messages</li>
<li>One-Click Manual Resend: Manually resend failed entries directly from the error log with a single click</li>
<li>Error Management: Delete individual entries or clear all logs with confirmation dialogs</li>
<li>Pagination: Navigate through large numbers of error logs with built-in pagination (20 entries per page)</li>
<li>Visual Status Tracking: Status badges show failed and successful entries at a glance</li>
<li>Retry Progress Counter: Shows retry attempts (e.g., “2/3”) and displays time until next automatic retry</li>
<li>Responsive Design: Fully responsive interface that works on all devices</li>
</ul>
Automatic Retry System:
When a form submission fails to send to your CRM:
<ol>
<li>The error is logged immediately and the first retry is scheduled for 1 hour later</li>
<li>If the retry fails, another retry is scheduled for 1 hour after that</li>
<li>This continues for up to 3 total attempts (original submission + 2 retries)</li>
<li>If an attempt succeeds, all future retries are automatically cancelled</li>
<li>You can manually resend at any time, which counts toward the 3-attempt limit</li>
<li>The interface shows the current attempt count (e.g., “1/3”, “2/3”) and time until next retry</li>
</ol>
How to Use:
<ol>
<li>Go to WordPress Admin → Settings → FormsCRM → Error Log tab</li>
<li>View all form submission errors in an organized table</li>
<li>Filter by status or CRM type to find specific errors</li>
<li>Click Details to view complete error information including retry schedule</li>
<li>Click Resend to manually retry sending a failed entry to your CRM</li>
<li>Click Delete to remove individual log entries and cancel any pending retries</li>
<li>Use Clear All Logs to remove all entries at once and cancel all pending retries</li>
</ol>
What Information is Displayed:
<ul>
<li>Date and time of error</li>
<li>CRM type (Holded, Clientify, etc.)</li>
<li>Form information (type, ID, name, entry ID)</li>
<li>Complete error message</li>
<li>All lead data from the form submission</li>
<li>API endpoint URL</li>
<li>JSON request payload</li>
<li>Retry attempts count (e.g., “2/3”)</li>
<li>Time until next automatic retry (e.g., “Next: in 45 minutes”)</li>
<li>Last resend date and time</li>
</ul>
The Error Log with automatic retry system helps you maintain data integrity by ensuring no form submissions are lost due to temporary errors, connectivity issues, or API downtime. The automatic retry mechanism increases the success rate of form submissions without requiring manual intervention.
<h3>Markdown Export for GravityForms Entries</h3>
Export your GravityForms entries as portable, human-readable Markdown files
The Markdown Export feature allows you to export GravityForms entries into clean, well-structured <code>.md</code> files. This makes it easy to document, share, version control, or integrate form submissions with knowledge bases, static site generators, or any Markdown-compatible system.
Key Features:
<ul>
<li>Single Entry Export: Export individual entries directly from the entry detail page</li>
<li>Bulk Export: Export multiple selected entries at once as a convenient ZIP file</li>
<li>Clean Formatting: Produces readable, well-structured Markdown with proper headers and field organization</li>
<li>Comprehensive Field Support: Handles all GravityForms field types including text, email, number, textarea, checkboxes, multiselect, name fields, address fields, file uploads, and list fields</li>
<li>Smart Content Handling: Properly formats multi-line content, preserves line breaks, and handles file attachments with Markdown links</li>
<li>Metadata Included: Each export includes form title, entry ID, submission date, and all field labels and values</li>
<li>Safe Character Escaping: Automatically escapes Markdown special characters to ensure valid output</li>
</ul>
How to Use:
Single Entry Export: 
1. Go to Forms → Entries in GravityForms 
2. Click on any entry to view its details 
3. Find the Export to Markdown widget in the right sidebar 
4. Click Download Markdown to get the <code>.md</code> file
Bulk Export: 
1. Go to Forms → Entries in GravityForms 
2. Select one or multiple entries using the checkboxes 
3. Choose Export to Markdown from the bulk actions dropdown 
4. Click Apply to download a ZIP file containing all selected entries as separate Markdown files
Exported Markdown Format:
Each Markdown file includes: 
– Form title as the main heading 
– Entry ID and submission timestamp 
– All filled fields organized in a clean bullet list format 
– Field labels in bold with their corresponding values 
– Multi-line content properly formatted with preserved line breaks 
– File attachments as clickable Markdown links
Use Cases:
<ul>
<li>Document form submissions for record-keeping</li>
<li>Share entry data with team members in a readable format</li>
<li>Version control form submissions using Git or similar tools</li>
<li>Import entries into knowledge bases or wikis</li>
<li>Generate reports or documentation from form data</li>
<li>Backup form entries in a portable, future-proof format</li>
<li>Integrate with static site generators (Jekyll, Hugo, etc.)</li>
</ul>
<h3>Settings for Clientify</h3>
Important: API v2 Migration 
Since version 4.3.2, FormsCRM uses the Clientify API v2 (api-plus.clientify.com). Your existing API key will continue to work without changes. The migration is fully backward compatible with existing feed configurations.
Instructions for adding Clientify cookie in the forms 
Clientify cookie adds the ability to merge the contact with the Clientify cookie in the form. You will see if Clientify is added as CRM, a new hidden field in your form. You could check if is already in the form, but if you don’t have it you can add it and put as css clientify_cookie .
Add Pipeline name or ID in Opportunities 
You can add a new field that fits with the Pipeline name (pipeline_desc) or Pipeline ID (pipeline_id) in Opportunities in Clientify. You can also specify the Pipeline Stage Name (pipeline_stage_desc). You will need to use the same name or ID as the Pipeline in Clientify.
Add expected closure date for Deals in Clientify 
You can add a new field that fits with expected closure date for Deals in Clientify. This field is optional, and you need to add a number of days to the expected closure date. The plugin will calculate the date from today and will add it to the Deal in Clientify.
Marketing Status in Clientify 
You can set the marketing status for contacts using the marketing_status field. Use value 1 for Sales Contact or value 2 for Marketing Contact.
Autoassignment in Clientify 
Field that applies the autoassignment to the contact. You can add a string with the list of usernames (property emails) separated by comma (,) to apply the autoassignment.
Webhook in GravityForms 
You can add a new field that fits with the Webhook in GravityForms. This field is optional, and you need to add the webhook url. The plugin will send the form data received from CRM to the webhook url.
<h3>Developers</h3>
<a href="https://github.com/closemarketing/formscrm/" rel="nofollow ugc">Official Repository GitHub</a>
<h3>Links</h3>
<ul>
<li><a href="https://close.marketing/" rel="nofollow ugc">Closemarketing</a></li>
<li><a href="https://close.technology/" rel="nofollow ugc">Closetechnology</a></li>
<li><a href="https://profiles.wordpress.org/closemarketing/#content-plugins" rel="nofollow ugc">All Closemarketing Plugins</a></li>
</ul>

FormsCRM – Connect Forms to CRM directly

Connects your CRM, ERP and Email Marketing with your Forms plugin and create new Leads/Entries as the forms are filled automatically. GDPR compliant.

REST Interface for WPForms vs FormsCRM – Connect Forms to CRM directly