skswave

When an AI agent visits your WordPress site today, it has to scrape HTML, guess your organization, and parse legal pages written for humans. Rootz AI Discovery fixes this by serving structured, machine-readable data that AI agents can understand instantly.
What it does:
<ul>
<li>Serves <code>/.well-known/ai</code> with your organization identity, capabilities, and policies (RFC 8615)</li>
<li>Structured content endpoint at <code>/.well-known/ai/content</code> with pages, posts, media, custom types</li>
<li>Auto-generates knowledge base at <code>/.well-known/ai/knowledge</code></li>
<li>AI-optimized content feed at <code>/.well-known/ai/feed</code></li>
<li>Machine-readable policies at <code>/.well-known/ai/policies</code></li>
<li>Adds <code><link rel="ai-discovery"></code> tag and HTTP Link header to every page</li>
<li>Generates <code>/llms.txt</code> from your site structure</li>
<li>Provides REST API endpoints for AI agents (<code>/wp-json/rootz/v1/</code>)</li>
<li>Registers WebMCP tools for browser-based AI assistants</li>
<li>Machine-readable content licensing (CC-BY, CC0, All Rights Reserved, etc.)</li>
<li>AI training opt-in/opt-out declaration</li>
<li>Cryptographic signing — every ai.json response and llms.txt is digitally signed (ECDSA secp256k1), proving origin and content integrity</li>
<li>Digital identity via plugin wallet (Ethereum-compatible address generated locally)</li>
<li>Content assertion types (factual, editorial, creative-work) per item</li>
<li>AI access metrics and analytics dashboard</li>
<li>Self-scoring status endpoint for monitoring</li>
</ul>
Signed for origin and quality. Each plugin install generates a unique cryptographic identity. Every manifest is digitally signed so AI agents can verify the data came from your site and hasn’t been tampered with. No other WordPress plugin does this. For more information on managing your digital identity, see <a href="https://rootz.global/identity" rel="nofollow ugc">rootz.global/identity</a>.
Core data is generated locally from your existing WordPress content. Optional AI-powered features use external services (see Third-Party Services below).
Open standard. The AI Discovery Standard is CC-BY-4.0 licensed. See <a href="https://rootz.global/ai-discovery" rel="nofollow ugc">rootz.global/ai-discovery</a>.
<h4>Third-Party Services</h4>
This plugin connects to external services in the following cases. All connections use HTTPS.
1. Rootz AI Proxy (optional) 
When you use the “Auto-Populate with AI” feature to generate your site description, summary, or core concepts, the plugin sends your site URL and basic metadata to: 
* Service: <code>dev.epistery.host/agent/rootz/ai-proxy/</code> 
* Data sent: Site URL, title, tagline 
* When: Only when you click “Auto-Populate” in the admin panel 
* Privacy: <a href="https://rootz.global/privacy" rel="nofollow ugc">rootz.global/privacy</a>
2. Anthropic API (optional) 
If you enter your own Anthropic API key in settings, the plugin can call the Anthropic API directly as a fallback for AI content generation: 
* Service: <code>api.anthropic.com</code> 
* Data sent: Site URL, title, tagline (same as above) 
* When: Only when you click “Auto-Populate” and have entered an API key 
* Privacy: See https://www.anthropic.com/legal/privacy
3. Plugin Updates (automatic) 
The plugin checks for available updates from the Rootz update server: 
* Service: <code>rootz.global/api/plugin/update.json</code> 
* Data sent: None (read-only GET request) 
* When: Automatically every 12 hours (uses WordPress transients) 
* Note: Disabled when the plugin is installed from WordPress.org (WP.org provides updates instead) 
* Privacy: <a href="https://rootz.global/privacy" rel="nofollow ugc">rootz.global/privacy</a>
4. License Verification (automatic when configured) 
If you enter an Owner Identity in the Account tab, the plugin verifies your subscription status: 
* Service: <code>rootz.global/api/license/status</code> 
* Data sent: Your Owner Identity address (a public blockchain address, not personal data) 
* When: On admin page load, cached for 12 hours 
* Privacy: <a href="https://rootz.global/privacy" rel="nofollow ugc">rootz.global/privacy</a>
<h3>Privacy</h3>
<h4>Data Storage</h4>
All structured data (organization identity, policies, content) is generated from your existing WordPress content and stored in wp_options. No user data is collected.
<h4>External Services</h4>
The plugin connects to external services only when specific features are used. See the “Third-Party Services” section in the Description tab for complete details including what data is sent, when, and links to each service’s privacy policy.
<h4>Cookies</h4>
This plugin does not set any cookies.
<h4>Analytics</h4>
The plugin tracks AI agent visits to your /.well-known/ai endpoints in a local database table (wp_rootz_metrics). This data stays on your server and is never transmitted externally. You can view it in the Analytics tab.

Rootz AI Discovery

Make your WordPress site AI-agent-ready. Structured identity, policies, content API, and WebMCP tools at /.well-known/ai.

agenciaconversion

Conversion Agent Discovery helps WordPress sites expose public, read-only discovery surfaces for AI agents without pretending to support capabilities that are not implemented.
It is designed to improve measurable agent accessibility for public, read-only discovery checks without calling external scanners automatically.
Features include:
<ul>
<li>Markdown negotiation for public content with <code>Accept: text/markdown</code>.</li>
<li>Content Signals in <code>robots.txt</code>.</li>
<li>Generated <code>llms.txt</code> and <code>/.well-known/llms.txt</code>.</li>
<li>Editable AI Instructions page for official brand facts and LLM guidance, starting empty with English templates by default.</li>
<li>Runtime Front-end Placement for exact, design-safe AI Instructions link placement across matching public header, footer, or page content components.</li>
<li><code>[conversion_ai_instructions_link]</code> shortcode for manual placement.</li>
<li>Generated <code>/.well-known/api-catalog</code>.</li>
<li>Generated <code>/.well-known/agent-skills/index.json</code> and virtual <code>SKILL.md</code> files.</li>
<li>Local Agent Skills discovery schema generated by the site.</li>
<li>Read-only WebMCP tool registration with runtime diagnostics for compatible browsers.</li>
<li>Production-oriented Agentic Browsing readiness guidance for PageSpeed and Lighthouse checks.</li>
<li>Optional origin isolation headers and optional Origin-Trial header for browser WebMCP runtime support.</li>
<li>Opt-in declarative WebMCP form annotations for exact rendered form opening tags.</li>
<li>Public read-only REST endpoints for site search, recent content, single content reads, site context, and contact handoff.</li>
<li>Agentic Browsing diagnostics that separate plugin-controlled discovery surfaces from theme accessibility and layout stability checks.</li>
<li>Admin settings page with a global public switch.</li>
</ul>
Conversion Agent Discovery does not publish fake OAuth, MCP Server Card, A2A, or commerce metadata.
The AI Instructions feature was inspired by Chris Long’s public LinkedIn post and Nectiv case study showing that AI Instructions pages can be cited by ChatGPT in branded queries. It also credits the earlier Seer Interactive AI Information page by Wil Reynolds and Alisa Scharf that Chris Long identified as an important example.
References:
<ul>
<li>Chris Long’s LinkedIn post: https://www.linkedin.com/posts/chris-long-marketing_holy-moly-seos-ai-instruction-pages-influence-share-7466096236799053824-_rpb/</li>
<li>Nectiv case study: https://nectivdigital.com/blog/aeo-experiment-chatgpt-cited-an-ai-instructions-page-in-48-hours</li>
<li>Nectiv AI Instructions example: https://nectivdigital.com/ai-instructions</li>
<li>Seer Interactive AI Information example: https://www.seerinteractive.com/ai-information</li>
<li>Omniscient Digital AI Info example: https://beomniscient.com/ai-info/</li>
<li>llms.txt proposal by Jeremy Howard: https://llmstxt.org/</li>
</ul>
Important: this plugin does not guarantee LLM citations, search rankings, AI Overview visibility, or model behavior. It provides controlled public discovery surfaces for experimentation.
<h3>External Services</h3>
This plugin does not send requests to external services automatically and does not transmit visitor or site data to third parties.
The generated Agent Skills discovery document uses a local schema URL served by the WordPress site at <code>/.well-known/agent-skills/discovery-0.2.schema.json</code>; it does not depend on an external schema service.
The plugin contains optional external links that administrators or users may open manually:
<ul>
<li><code>https://conversion.ag/</code> is linked for Conversion attribution and plugin author information. The plugin does not send visitor or site data to Conversion; the link is opened only when a user clicks it manually. Conversion’s privacy policy is available at https://www.conversion.com.br/politica-de-privacidade/.</li>
<li><code>https://github.com/agencia-conversion/conversion-agent-discovery</code> is linked as the public development repository and release source. The plugin does not send visitor or site data to GitHub; the link is opened only when a user clicks it manually. GitHub’s terms are available at https://docs.github.com/en/site-policy/github-terms/github-terms-of-service and GitHub’s privacy statement is available at https://docs.github.com/en/site-policy/privacy-policies/github-general-privacy-statement.</li>
<li><code>https://wordpress.org/plugins/wp-graphql/</code> is linked from the admin screen when WPGraphQL is not detected, so administrators can optionally install it. The plugin does not send visitor or site data to WordPress.org; the link is opened only when an administrator clicks it manually. WordPress.org’s privacy policy is available at https://wordpress.org/about/privacy/ and terms are available at https://wordpress.org/about/terms-of-service/.</li>
<li><code>https://pagespeed.web.dev/</code> is linked from the Agentic Browsing admin screen so administrators can manually test their public site in PageSpeed Insights. The plugin does not send visitor or site data to Google automatically; the link is opened only when an administrator clicks it manually. Google’s privacy policy is available at https://policies.google.com/privacy and terms are available at https://policies.google.com/terms.</li>
</ul>
The developer-only <code>tools/run-agentic-lighthouse.sh</code> script is not run by WordPress and is never executed automatically. If a developer runs it manually, it uses <code>npx</code> to download and run Lighthouse from the npm registry and audits only the URL supplied by the developer.
The optional WebMCP Origin Trial token field is empty by default. If an administrator adds a public Chrome origin trial token, the plugin sends it as an <code>Origin-Trial</code> response header on public pages together with the opt-in WebMCP origin isolation headers. The plugin does not request or generate tokens and does not make a server-side request to Google or Chrome services.
Conversion’s privacy policy is available at https://www.conversion.com.br/politica-de-privacidade/.
<h3>Privacy</h3>
Conversion Agent Discovery does not track users and does not send site data to external services automatically. Outbound links in the admin screen and readme are plain manual links.
<h3>Development</h3>
Development happens at https://github.com/agencia-conversion/conversion-agent-discovery. The distributed plugin contains readable PHP, JavaScript, CSS, and SVG source files; no build step is required to run the plugin.
Local Agentic Browsing validation can be run by developers with:
<ul>
<li><code>tools/setup-agentic-fixture.sh</code></li>
<li><code>tools/run-agentic-lighthouse.sh http://localhost:8089/</code></li>
<li><code>node tools/assert-agentic-lighthouse.mjs .context/lighthouse-agentic.json</code></li>
<li><code>CAD_REQUIRE_WEBMCP=1 node tools/assert-agentic-lighthouse.mjs .context/lighthouse-agentic.json</code> when running a Chrome runtime that exposes real WebMCP APIs.</li>
</ul>
Public 0.4.0 launch materials are available in the repository:
<ul>
<li><code>docs/launch-0.4.0.md</code></li>
<li><code>docs/local-agentic-browsing-activation.md</code></li>
<li><code>docs/demo-checklist-0.4.0.md</code></li>
<li><code>docs/changelog-0.4.0.md</code></li>
</ul>

Conversion Agent Discovery

Read-only agent discovery for WordPress: llms.txt, Markdown, API Catalog, Agent Skills, WebMCP, and content signals.

Rootz AI Discovery vs Conversion Agent Discovery