Thijs Joosten Digital Acquisition

S2S Conversions sends purchase and lead events directly from your server to Google Analytics 4 via the Measurement Protocol — bypassing ad blockers, browser restrictions, and cookie limitations.
Unlike client-side tracking via Google Tag Manager, server-side events are never blocked and always arrive — even when a visitor uses an ad blocker, Safari ITP, or closes the browser before the thank-you page loads.
<h4>Key Features</h4>
<ul>
<li>GA4 purchase tracking — sends complete purchase data including items, revenue, tax and shipping</li>
<li>GA4 lead tracking — tracks form submissions as generate_lead events</li>
<li>Session ID tracking — correctly attributes conversions to the right channel (Google Ads, Meta, Organic) instead of Unassigned/Direct</li>
<li>Form integrations — supports Contact Form 7, WPForms, Gravity Forms, and Elementor Pro Forms</li>
<li>10 cookie consent tools — works with Cookiebot, Complianz, OneTrust, Real Cookie Banner, Borlabs, iubenda, Moove GDPR, CookieScript, WP Cookie Notice, and a custom banner</li>
<li>Adblocker-proof — events are sent server-side, never blocked</li>
<li>GDPR-ready — GA4 events contain no personally identifiable information; consent is respected before sending any data</li>
<li>Debug log viewer — built-in log viewer in the settings page for easy troubleshooting</li>
<li>WooCommerce HPOS compatible — fully supports High Performance Order Storage</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>When a customer completes a checkout, the plugin captures the GA4 session data (client_id, session_id) before the payment redirect</li>
<li>After payment, the plugin sends the purchase event server-side via the GA4 Measurement Protocol</li>
<li>Because the session data was captured before the redirect, the conversion is correctly attributed to the original traffic source</li>
</ol>
<h4>Upgrade to TJDA Pulse</h4>
The free version tracks GA4 only. Upgrade to TJDA Pulse at <a href="https://pulse.tj-da.com" rel="nofollow ugc">pulse.tj-da.com</a> for:
<ul>
<li>Google Ads — server-side click conversion upload + enhanced conversions</li>
<li>Meta CAPI — Facebook/Instagram Conversions API with email and phone hashing</li>
<li>LinkedIn CAPI — LinkedIn Conversions API</li>
<li>Data Manager API — dual-write to Google’s Data Manager API</li>
<li>Lead conversion slots — map specific forms to specific Google Ads conversion actions</li>
<li>License management — secure per-domain licensing</li>
</ul>
<h4>Supported Consent Tools</h4>
<ul>
<li>Cookiebot</li>
<li>Complianz</li>
<li>OneTrust</li>
<li>Real Cookie Banner v3</li>
<li>Borlabs Cookie</li>
<li>iubenda</li>
<li>Moove GDPR</li>
<li>CookieScript</li>
<li>WP Cookie Notice</li>
<li>Custom banner (cookieConsent cookie)</li>
</ul>
<h4>External Services</h4>
This plugin sends data to the following external services:
<ul>
<li>Google Analytics (analytics.google.com) — to send purchase and lead events via the Measurement Protocol. <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li>s2s-plugin.tj-da.com — to verify DPA (Data Processing Agreement) acceptance. No personal data is sent; only a domain verification request is made. <a href="https://s2s-plugin.tj-da.com/privacy.php" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h3>Additional Information</h3>
S2S Conversions was built out of frustration with the growing gap between what web analytics reports and what actually happens. Ad blockers, iOS tracking prevention, and payment redirects cause a significant portion of conversions to go unrecorded — meaning marketers make decisions based on incomplete data.
The solution is straightforward: send conversion events from the server instead of the browser. The server always fires. It doesn’t get blocked. It doesn’t lose session data during a payment redirect. And because it captures the GA4 session ID before any redirect happens, conversions are attributed to the right channel — Google Ads, Meta, Organic — instead of showing up as Unassigned or Direct.
This free version focuses entirely on GA4 and handles the most common scenarios: WooCommerce purchases and form submissions. It works alongside your existing Google Tag Manager setup, not instead of it.
If you need server-side tracking for Google Ads, Meta CAPI or LinkedIn CAPI, TJDA Pulse at <a href="https://pulse.tj-da.com" rel="nofollow ugc">pulse.tj-da.com</a> covers those platforms with the same approach.
Built by <a href="https://tj-da.com" rel="nofollow ugc">Thijs Joosten Digital Acquisition</a> — a digital marketing specialist focused on measurement, attribution and conversion optimisation.

S2S Conversions

Server-side GA4 tracking via the Measurement Protocol. Adblocker-proof, GDPR-ready, and free forever.

Rocket Beetle

<h3>Beetle Tracking: Plug and Play Server-Side Tracking for WordPress</h3>
Are you tired of spending money on high-cost marketing campaigns that aren’t delivering results? Beetle Tracking gives you the clear view you need to understand your website visitors and target your campaigns more effectively.
<h3>The Blurry Vision Problem</h3>
Imagine you’re the owner of a thriving online store. You’ve got amazing products, and you want to attract as many customers as possible, but you’re wearing blurry glasses. This means you can’t see your customers clearly, so you can’t market your products effectively.
<h3>The Solution: New Crystal Clear Glasses</h3>
Introducing Beetle Tracking, your new pair of marketing glasses.It helps you see your customers clearly, so you can understand their needs and preferences better. This means you can target your marketing efforts more accurately and spend less money on advertising. With Beetle Tracking, you’ll be able to connect with your customers on a deeper level and increase your sales.
Beetle Tracking is your most dedicated employee. It works tirelessly behind the scenes to collect accurate data, so you can make informed decisions and grow your business.
<h3>Key Benefits of Beetle Tracking:</h3>
✅ 20-40% More Accurate Data: With Beetle Tracking’s server-side tracking, you capture up to 40% more data than traditional client-side methods, which are often blocked by ad blockers or restricted by browsers. This gives you a more complete understanding of your users’ behavior, directly improving your marketing insights.
✅ Boost Your Ad Campaigns: More accurate data fuels the algorithms behind Google Ads, Facebook, and other advertising platforms. This leads to higher conversion rates, as you can fine-tune your targeting, resulting in better-performing campaigns and more return on your ad spend.
✅ Lower Ad Costs: By leveraging the full potential of server-side tracking, you cut wasted ad spend. With enhanced data accuracy, you can spend less on ads while achieving better results, maximizing the efficiency of your campaigns.
✅ Simple Plug-and-Play effortless Setup: Unlike other server-side tracking solutions on the market, which often require complex setups and tech specialists, Beetle Tracking is designed for non-tech users, webshop owners, marketing people and agencies. It’s an easy-to-install WordPress plugin that gets you up and running in minutes – no coding or expertise required.
✅ Faster Site Speed: By moving tracking processes to the server, Beetle Tracking reduce the load on your customer’s browser, making it faster and more responsive for visitors, ensuring a smoother user experience. This leads to lower bounce rates and more engagement.
✅ Enhanced Privacy Compliance: Stay ahead of privacy regulations like GDPR and CCPA. With server-side tracking, you’re in control of user data and can securely manage how it’s processed.
✅  Works with All Popular Platforms: Easily integrate with platforms like Google Analytics, Meta Pixel (Facebook), Google Ads, LinkedIn, Pinterest, Bing and TikTok without technical headaches.
✅  Free and Pro Versions: Start with the free version of Beetle Tracking to enhance your tracking, or upgrade to the Pro version to unlock powerful features like:
<ul>
<li>Beetle Consent: A GDPR-compliant, customizable cookie banner that helps you collect valid consents from all users, ensuring full compliance with privacy laws.</li>
<li>Gravity Forms Tracking: Automatically track form submissions with form ID and title, working seamlessly with both AJAX and traditional page reload submissions.</li>
<li>Page Scroll Measurement: Gain deeper insights into how far users scroll on your pages and optimize content accordingly.</li>
<li>Conversion Recovery: With Pro, Beetle Tracking ensures you capture purchase events even when users don’t return to the “thank you” page. By matching checkout information with the payment gateway’s order status, purchase data is sent server-to-server, ensuring complete and accurate tracking of every sale.</li>
</ul>
<h3>Consent Management: Putting You in Control (For Beetle Tracking Pro)</h3>
Building trust is key to any successful business. With the ever-changing landscape of data privacy regulations, it’s crucial to ensure you’re collecting user data ethically and transparently.
That’s where Beetle Consent comes in (included in Beetle Tracking Pro). This powerful feature makes managing user consent a breeze:
<ul>
<li>Easy-to-customize consent banners: Create clear and user-friendly banners that inform visitors about how their data is used.</li>
<li>Granular control: Allow users to choose exactly which data they’re comfortable sharing.</li>
<li>Compliance with regulations: Stay ahead of the curve by ensuring your website adheres to data privacy regulations like GDPR and CCPA.</li>
</ul>
With Beetle Consent, you can focus on building relationships with your customers, knowing you’re handling their data responsibly.
<h3>Why Choose Beetle Tracking?</h3>
Beetle Tracking is built for webshop owners who care about their customers’ experience and want to ensure that every conversion is accurately tracked. Unlike client-side tracking, our server-side solution works behind the scenes to capture every detail while improving your site’s performance. With just a few clicks, you can unlock the full potential of your tracking, boosting both your insights and your bottom line.
Ready to upgrade your tracking? Install Beetle Tracking today and take control of your data like never before.
<a href="https://beetle-tracking.com/" rel="nofollow ugc">Learn More at beetle-tracking.com</a>
<h3>External Services</h3>
This plugin connects to the following external services:
<h4>Cloudflare Zaraz API</h4>
Beetle Tracking uses the Cloudflare Zaraz API to send tracking events server-side. When enabled, the plugin sends event data to Cloudflare’s edge network for processing and forwarding to your configured analytics platforms.
When data is sent: Event data is transmitted when users interact with your website (page views, add to cart, purchases, etc.) and when you push configuration settings to Cloudflare.
What data is sent: Event names, timestamps, page URLs, product information, and user identifiers that you configure in the plugin settings.
Service links: 
– <a href="https://www.cloudflare.com/terms/" rel="nofollow ugc">Cloudflare Terms of Service</a> 
– <a href="https://www.cloudflare.com/privacypolicy/" rel="nofollow ugc">Cloudflare Privacy Policy</a> 
– <a href="https://developers.cloudflare.com/zaraz/" rel="nofollow ugc">Cloudflare Zaraz Documentation</a>
<h3>Source Code</h3>
The JavaScript files in this plugin are compiled from source files using standard WordPress build tools.
Build process: 
– Source files are located in the <code>src/js/</code> directory 
– Uses <code>@wordpress/scripts</code> for compilation 
– Run <code>npm install</code> then <code>npm run build</code> to rebuild from source
The full source code is included in the plugin and can be found in the <code>src/</code> directory.

Beetle Tracking – Cloudflare Zaraz for WooCommerce

Track Key Events and Parameters on WordPress Effortlessly with Cloudflare Zaraz's Real Edge Server-Side Tracking Technology.

S2S Conversions vs Beetle Tracking – Cloudflare Zaraz for WooCommerce