Thijs Joosten Digital Acquisition

S2S Conversions sends purchase and lead events directly from your server to Google Analytics 4 via the Measurement Protocol — bypassing ad blockers, browser restrictions, and cookie limitations.
Unlike client-side tracking via Google Tag Manager, server-side events are never blocked and always arrive — even when a visitor uses an ad blocker, Safari ITP, or closes the browser before the thank-you page loads.
<h4>Key Features</h4>
<ul>
<li>GA4 purchase tracking — sends complete purchase data including items, revenue, tax and shipping</li>
<li>GA4 lead tracking — tracks form submissions as generate_lead events</li>
<li>Session ID tracking — correctly attributes conversions to the right channel (Google Ads, Meta, Organic) instead of Unassigned/Direct</li>
<li>Form integrations — supports Contact Form 7, WPForms, Gravity Forms, and Elementor Pro Forms</li>
<li>10 cookie consent tools — works with Cookiebot, Complianz, OneTrust, Real Cookie Banner, Borlabs, iubenda, Moove GDPR, CookieScript, WP Cookie Notice, and a custom banner</li>
<li>Adblocker-proof — events are sent server-side, never blocked</li>
<li>GDPR-ready — GA4 events contain no personally identifiable information; consent is respected before sending any data</li>
<li>Debug log viewer — built-in log viewer in the settings page for easy troubleshooting</li>
<li>WooCommerce HPOS compatible — fully supports High Performance Order Storage</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>When a customer completes a checkout, the plugin captures the GA4 session data (client_id, session_id) before the payment redirect</li>
<li>After payment, the plugin sends the purchase event server-side via the GA4 Measurement Protocol</li>
<li>Because the session data was captured before the redirect, the conversion is correctly attributed to the original traffic source</li>
</ol>
<h4>Upgrade to TJDA Pulse</h4>
The free version tracks GA4 only. Upgrade to TJDA Pulse at <a href="https://pulse.tj-da.com" rel="nofollow ugc">pulse.tj-da.com</a> for:
<ul>
<li>Google Ads — server-side click conversion upload + enhanced conversions</li>
<li>Meta CAPI — Facebook/Instagram Conversions API with email and phone hashing</li>
<li>LinkedIn CAPI — LinkedIn Conversions API</li>
<li>Data Manager API — dual-write to Google’s Data Manager API</li>
<li>Lead conversion slots — map specific forms to specific Google Ads conversion actions</li>
<li>License management — secure per-domain licensing</li>
</ul>
<h4>Supported Consent Tools</h4>
<ul>
<li>Cookiebot</li>
<li>Complianz</li>
<li>OneTrust</li>
<li>Real Cookie Banner v3</li>
<li>Borlabs Cookie</li>
<li>iubenda</li>
<li>Moove GDPR</li>
<li>CookieScript</li>
<li>WP Cookie Notice</li>
<li>Custom banner (cookieConsent cookie)</li>
</ul>
<h4>External Services</h4>
This plugin sends data to the following external services:
<ul>
<li>Google Analytics (analytics.google.com) — to send purchase and lead events via the Measurement Protocol. <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li>s2s-plugin.tj-da.com — to verify DPA (Data Processing Agreement) acceptance. No personal data is sent; only a domain verification request is made. <a href="https://s2s-plugin.tj-da.com/privacy.php" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h3>Additional Information</h3>
S2S Conversions was built out of frustration with the growing gap between what web analytics reports and what actually happens. Ad blockers, iOS tracking prevention, and payment redirects cause a significant portion of conversions to go unrecorded — meaning marketers make decisions based on incomplete data.
The solution is straightforward: send conversion events from the server instead of the browser. The server always fires. It doesn’t get blocked. It doesn’t lose session data during a payment redirect. And because it captures the GA4 session ID before any redirect happens, conversions are attributed to the right channel — Google Ads, Meta, Organic — instead of showing up as Unassigned or Direct.
This free version focuses entirely on GA4 and handles the most common scenarios: WooCommerce purchases and form submissions. It works alongside your existing Google Tag Manager setup, not instead of it.
If you need server-side tracking for Google Ads, Meta CAPI or LinkedIn CAPI, TJDA Pulse at <a href="https://pulse.tj-da.com" rel="nofollow ugc">pulse.tj-da.com</a> covers those platforms with the same approach.
Built by <a href="https://tj-da.com" rel="nofollow ugc">Thijs Joosten Digital Acquisition</a> — a digital marketing specialist focused on measurement, attribution and conversion optimisation.

S2S Conversions

Server-side GA4 tracking via the Measurement Protocol. Adblocker-proof, GDPR-ready, and free forever.

Converly

Send server-side conversions to Google Ads, Meta Ads, Google Analytics 4, LinkedIn Ads, Microsoft Ads and more whenever a form is submitted on your site. Works with 100+ form builders, scheduling tools, chat widgets and more.
Converly is a conversion tracking plugin that sends conversions to Google Ads, Meta Ads (Facebook & Instagram), Microsoft Ads, LinkedIn Ads, Google Analytics 4 (GA4), TikTok, and more whenever someone converts on your website. It’s built for lead-generation businesses that need accurate conversion data to optimize their advertising campaigns.
When a visitor submits a form on your WordPress site, Converly captures the submission, enriches it with browser-side signals (click IDs, IP, user agent, device) and form data (email, name, phone), and sends conversion events directly to your ad platforms’ servers via their official APIs (such as the Google Ads Enhanced Conversions for Leads API, Meta Conversions API (CAPI), LinkedIn Conversions API, Microsoft Ads UET offline conversions, and GA4 Measurement Protocol).
You simply install the plugin, build your conversion flows in Converly’s drag-and-drop builder, and conversions start firing.
<h4>How It Works</h4>
<ol>
<li>Install the plugin – Install Converly and create your Converly account to start your 14-day free trial.</li>
<li>Build your conversion flow – In Converly’s Zapier-style drag-and-drop builder, pick a trigger (a form submission on your WordPress site) and your actions (send a conversion to Google Ads, Meta CAPI, GA4, etc.).</li>
<li>See conversions in your ad platforms & analytics tools – Converly starts listening for form submissions and sending conversions to your ad platforms and analytics tools automatically.</li>
</ol>
<h3>What Problem Converly Solves</h3>
Browser-based conversion tracking (like using Google Tag Manager or tracking thank you page visits) is unreliable. Safari and iOS block third-party cookies, ad blockers prevent the Google Tag or Meta Pixel from loading on your site, and GTM containers get blocked easily. And when conversion data goes missing, your Smart Bidding, Advantage+ campaigns, and lookalike audiences optimize against incorrect data.
For ecommerce stores, server-side tracking has become standard. But for lead-generation businesses (such as agencies, B2B SaaS, service businesses, consultants, etc.), the tooling has lagged. Most “conversion tracking plugins” on WordPress focus on WooCommerce purchases. The few that handle form submissions either require Google Tag Manager to be set up server-side (expensive, technical) or only a couple of form tools.
Converly is built specifically for lead-gen businesses on WordPress. It supports every major form plugin out of the box, sends conversions server-side to every major ad platform, and requires no code, no tag manager, and no developer.
<h3>Why Use Converly</h3>
Simple to set up 
Build your conversion flow in Converly’s drag-and-drop builder (similar to Zapier or HubSpot Workflows). Pick a trigger (a form being submitted) and select your actions (send a conversion to Google Ads, send a conversion to Meta, etc.). Works with WPForms, Gravity Forms, Contact Form 7, Ninja Forms, Forminator, Fluent Forms, Formidable Forms and more out of the box.
Sends conversions server-side for better reliability 
Converly sends conversions directly to each ad platform’s API. This bypasses ad blockers, Safari ITP, iOS 14+ restrictions, and other browser-level tracking prevention to give you more accurate conversion tracking. In fact, Google’s own data shows server-side tracking increases tracked conversions by 19% (Meta’s data shows a 23% increase).
Sends more data for improved match rate 
Converly captures browser signals (Google Click ID, Facebook Click ID, Microsoft Click ID, IP address, user agent, device) AND form data (name, email, phone, company) and sends it all with each conversion. According to Meta’s own data, this results in a 95%+ match rate (versus a 40% match rate from browser-only data).
Full debug log 
Conversion tracking can often be a black box, and you have no idea whether it’s working properly or not. Converly gives you a full log of every conversion, showing exactly what data was captured, what data was sent to each ad platform, whether it was received successfully, etc. This gives you confidence that your conversion tracking is working properly and allows you to spot issues when it isn’t.
Proper support from analytics experts 
Ever tried to ask Google or Meta to help with your conversion tracking setup? You probably got nowhere. Our team has 20+ years experience in marketing analytics and is on hand to help make sure your conversion tracking is set up properly.
<h3>Supported Form Builders, Scheduling Tools, Chatbots, etc.</h3>
Converly works with every major form plugin, page builder, popup tool, LMS, membership plugin, and embedded SaaS form on WordPress, with no configuration required.
WordPress form plugins
Track form submissions as conversions in your ad platforms and analytics tools. Converly works with the following WordPress form plugins:
<ul>
<li>Gravity Forms</li>
<li>WPForms</li>
<li>Contact Form 7</li>
<li>Ninja Forms</li>
<li>Fluent Forms</li>
<li>Formidable Forms</li>
<li>Forminator</li>
<li>WS Form</li>
<li>Everest Forms</li>
<li>HappyForms</li>
<li>SureForms</li>
</ul>
Page builder forms
Track submissions from forms built with your page builder as conversions in your ad platforms and analytics tools. Converly works with the following page builders:
<ul>
<li>Elementor forms</li>
<li>Divi forms</li>
<li>Bricks forms</li>
<li>Beaver Builder forms</li>
<li>Brizy forms</li>
<li>Avada forms</li>
<li>SeedProd forms</li>
</ul>
Embedded scheduling tools
Track meeting bookings as conversions in your ad platforms and analytics tools. Converly works with the following scheduling tools:
<ul>
<li>Calendly</li>
<li>Cal.com</li>
<li>Acuity Scheduling</li>
<li>YouCanBookMe</li>
<li>Chili Piper</li>
<li>OnceHub</li>
<li>HubSpot Meetings</li>
<li>Square Appointments</li>
<li>Mindbody</li>
</ul>
Embedded SaaS form tools
Track submissions from embedded SaaS forms, marketing tools, and CRMs as conversions in your ad platforms and analytics tools. Converly works with the following embedded form tools:
<ul>
<li>Mailchimp</li>
<li>HubSpot Forms</li>
<li>Typeform</li>
<li>Jotform</li>
<li>Klaviyo</li>
<li>ActiveCampaign</li>
<li>Salesforce Web-to-Lead</li>
<li>Constant Contact</li>
<li>Brevo</li>
<li>Zoho Forms</li>
<li>Marketo</li>
<li>Pardot</li>
<li>GetResponse</li>
<li>AWeber</li>
<li>MailerLite</li>
<li>Kit (formerly ConvertKit)</li>
<li>Keap</li>
<li>Formstack</li>
<li>Tally</li>
<li>Fillout</li>
<li>Paperform</li>
<li>HighLevel (GoHighLevel)</li>
<li>Pipedrive</li>
<li>FormAssembly</li>
<li>Formsite</li>
<li>GetLeadForms</li>
</ul>
Popups, optins, and lead capture plugins
Track optins and lead captures from your popup tools as conversions in your ad platforms and analytics tools. Converly works with the following popup and lead capture plugins:
<ul>
<li>OptinMonster</li>
<li>Popup Maker</li>
<li>Popup Builder</li>
<li>Hello Bar</li>
<li>Bloom</li>
</ul>
WordPress LMS plugins
Track course enrollments as conversions in your ad platforms and analytics tools. Converly works with the following WordPress LMS plugins:
<ul>
<li>LearnDash</li>
<li>LearnPress</li>
<li>Sensei LMS</li>
<li>Tutor LMS</li>
</ul>
WordPress membership plugins
Track new member signups as conversions in your ad platforms and analytics tools. Converly works with the following membership plugins:
<ul>
<li>Paid Memberships Pro</li>
<li>ProfilePress</li>
<li>Ultimate Member</li>
<li>WishList Member</li>
</ul>
WordPress email newsletter plugins
Track newsletter signups as conversions in your ad platforms and analytics tools. Converly works with the following email newsletter plugins:
<ul>
<li>MailPoet</li>
<li>Newsletter</li>
</ul>
Embedded chat widgets
Track new chat conversations and lead captures as conversions in your ad platforms and analytics tools. Converly works with the following chat widgets:
<ul>
<li>Intercom</li>
<li>LiveChat</li>
<li>Drift</li>
<li>Tawk.to</li>
<li>HubSpot Chat</li>
<li>Zoho SalesIQ</li>
<li>Qualified</li>
</ul>
Field service & appointment platforms
Track booked jobs as conversions in your ad platforms and analytics tools, for HVAC, plumbing, electrical, lawn care, and other home-service businesses running Google Ads. Get true cost-per-job reporting in your ad accounts. Converly works with the following field service platforms:
<ul>
<li>Jobber</li>
<li>ServiceTitan</li>
<li>Housecall Pro</li>
</ul>
<h3>Supported Ad Platforms & Analytics Tools</h3>
Ad Platforms
Send conversions server-side to all the major ad platforms via their official conversion APIs. Converly works with the following ad platforms:
<ul>
<li>Google Ads via the Google Ads Enhanced Conversions for Leads API</li>
<li>Meta (Facebook & Instagram) via the Meta Conversions API (CAPI)</li>
<li>Microsoft Ads via Microsoft Ads UET offline conversions</li>
<li>LinkedIn Ads via the LinkedIn Conversions API</li>
<li>TikTok Ads via the TikTok Events API</li>
<li>Snapchat Ads via the Snapchat Conversions API</li>
<li>X Ads (formerly Twitter) via the X Conversions API</li>
<li>Reddit Ads via the Reddit Conversions API</li>
<li>AdRoll, Taboola, and BuySellAds</li>
</ul>
Analytics Tools
Send events server-side to your analytics and reporting tools. Converly works with the following analytics tools:
<ul>
<li>Google Analytics 4 (GA4) via the GA4 Measurement Protocol</li>
<li>Plausible Analytics, Fathom Analytics, Simple Analytics, Pirsch Analytics, and GoSquared for privacy-friendly analytics</li>
</ul>
For the full list of 100+ integrations, see <a href="https://converly.io/integrations" rel="nofollow ugc">converly.io/integrations</a>.
<h3>Who Converly Is For</h3>
<ul>
<li>Lead-generation businesses running paid ads on Google, Meta, LinkedIn, or Microsoft and losing conversion data to browser restrictions</li>
<li>Marketing agencies managing conversion tracking across multiple client sites who want a reliable, scalable solution that works with all the tools their clients use</li>
<li>B2B SaaS companies running LinkedIn Ads and Google Ads for trial signups and demo bookings</li>
<li>Service businesses (legal, financial, professional services, coaches, consultants) running Google Ads, Meta Ads, etc. for lead generation</li>
<li>Home-service businesses (HVAC, plumbing, electrical, lawn care, cleaning) running Google Ads, Meta Ads, etc. and using Jobber, ServiceTitan, or Housecall Pro to book new jobs</li>
<li>Course creators and educators running Meta and Google Ads to drive enrollments on LearnDash, LearnPress, Tutor LMS, Sensei, or embedded platforms like Kajabi, Teachable, and Thinkific</li>
<li>Membership site owners running ads to drive new signups via Paid Memberships Pro, ProfilePress, Ultimate Member, or WishList Member</li>
<li>Anyone whose Google Ads or Meta campaigns are optimizing against incomplete conversion data</li>
</ul>
<h3>Consent Mode & Privacy</h3>
Converly supports Google Consent Mode v2 and Microsoft Consent Mode, sending or blocking conversions based on your existing Consent Management Platform (CMP). Compatible with CookieYes, Complianz, Real Cookie Banner, Cookiebot, and Iubenda.
All personally identifiable information (PII), such as email, phone, and name, is hashed using SHA-256 before being sent to ad platforms, in line with each platform’s CAPI requirements.
<h3>Pricing</h3>
The Converly WordPress plugin is free to install, and connecting it requires a Converly account.
Every Converly account comes with a 14-day free trial, so you can install the plugin, build your conversion flows, and confirm everything is working before you pay. After the trial, paid plans start at $19 per month. See <a href="https://converly.io/pricing" rel="nofollow ugc">converly.io/pricing</a> for full details.
<h3>Why Trust Converly</h3>
Converly is built by the team behind <a href="https://attributer.io" rel="nofollow ugc">Attributer</a>, a marketing attribution tool trusted by 1,100+ businesses to capture UTM and click-ID data from their lead forms. Converly extends the same philosophy of simple, reliable marketing data infrastructure for lead-gen businesses to server-side conversion tracking.
<h3>External Services</h3>
Converly is a third-party service (a separate SaaS operated by Converly). This plugin is a free client to that service and requires it to function, because the attribution and conversion tracking happen on Converly’s servers. Below is exactly what is sent, when, and to where.
When you connect your site (clicking Sign Up or Log In). The plugin sends your site address (home URL), your site title, and a randomly generated per-site identifier to Converly, and completes a secure sign-in (OAuth) exchange. Converly returns an access credential that is stored on your server only.
The tracking script (after you connect and while tracking is on). Your public pages load Converly’s tracking script from Converly’s content delivery network (js.converly.io). As part of the Converly service, that script then fetches additional code and configuration from Converly, sets first-party cookies in the visitor’s browser, and keeps a short retry queue in the browser’s local storage for events that fail to send.
Form submissions (when a visitor submits a form). Converly’s script reads the submitted form fields, which can include personal data such as name, email and phone, together with the page URL, the referring URL, and marketing parameters such as UTM tags and ad click identifiers, and sends them to Converly for conversion tracking.
Managing your account (while you use the plugin). When you view flows, subscription status, or make changes, your site’s server calls the Converly API on your behalf using the stored credential.
Data is sent to Converly at https://app.converly.io (the API), and the tracking script is served from https://js.converly.io. By using this plugin you agree to Converly’s Terms of Service (https://converly.io/terms) and Privacy Policy (https://converly.io/privacy-policy). As the site owner, you are responsible for obtaining any visitor consent required by law (for example, under the GDPR) before this tracking runs. The plugin provides an on/off setting for tracking and a developer filter (converly_should_enqueue_loader) so consent-management plugins can control when the tracking script loads.
<h3>Privacy</h3>
On your WordPress server the plugin stores: the Converly access credential, your Converly account and site identifiers, the connected administrator’s email address, the plugin’s settings, and short-lived sign-in handshake data. Visitor data captured at form submission is processed by the Converly script in the visitor’s browser and sent to Converly; it is not stored in your WordPress database.
When you delete the plugin, this local data is removed and the plugin attempts to disconnect your site from Converly. The plugin also registers suggested privacy-policy text (Settings → Privacy → Policy Guide) describing the Converly service for you to adapt.
See <a href="https://converly.io/privacy-policy" rel="nofollow ugc">converly.io/privacy-policy</a> for our full privacy policy.
<h3>Support</h3>
Need help with setup or troubleshooting? The Converly team is available via:
<ul>
<li>Email: help@converly.io</li>
<li>Help docs: <a href="https://help.converly.io" rel="nofollow ugc">help.converly.io</a></li>
<li>In-app live chat (available to all account holders)</li>
</ul>
Most tickets are answered within a few hours during business hours.

Converly: Conversion Tracking for Gravity Forms, WPForms, Contact Form 7 & More

Send server-side conversions to Google Ads, Meta Ads, LinkedIn Ads, GA4, and more whenever a form is submitted on your site.

S2S Conversions vs Converly: Conversion Tracking for Gravity Forms, WPForms, Contact Form 7 & More