Thijs Joosten Digital Acquisition

<p><strong>S2S Conversions</strong> sends purchase and lead events directly from your server to Google Analytics 4 via the Measurement Protocol — bypassing ad blockers, browser restrictions, and cookie limitations.</p>
<p>Unlike client-side tracking via Google Tag Manager, server-side events are never blocked and always arrive — even when a visitor uses an ad blocker, Safari ITP, or closes the browser before the thank-you page loads.</p>
<h4>Key Features</h4>
<ul>
<li><strong>GA4 purchase tracking</strong> — sends complete purchase data including items, revenue, tax and shipping</li>
<li><strong>GA4 lead tracking</strong> — tracks form submissions as generate_lead events</li>
<li><strong>Session ID tracking</strong> — correctly attributes conversions to the right channel (Google Ads, Meta, Organic) instead of Unassigned/Direct</li>
<li><strong>Form integrations</strong> — supports Contact Form 7, WPForms, Gravity Forms, and Elementor Pro Forms</li>
<li><strong>10 cookie consent tools</strong> — works with Cookiebot, Complianz, OneTrust, Real Cookie Banner, Borlabs, iubenda, Moove GDPR, CookieScript, WP Cookie Notice, and a custom banner</li>
<li><strong>Adblocker-proof</strong> — events are sent server-side, never blocked</li>
<li><strong>GDPR-ready</strong> — GA4 events contain no personally identifiable information; consent is respected before sending any data</li>
<li><strong>Debug log viewer</strong> — built-in log viewer in the settings page for easy troubleshooting</li>
<li><strong>WooCommerce HPOS compatible</strong> — fully supports High Performance Order Storage</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>When a customer completes a checkout, the plugin captures the GA4 session data (client_id, session_id) before the payment redirect</li>
<li>After payment, the plugin sends the purchase event server-side via the GA4 Measurement Protocol</li>
<li>Because the session data was captured before the redirect, the conversion is correctly attributed to the original traffic source</li>
</ol>
<h4>Upgrade to TJDA Pulse</h4>
<p>The free version tracks GA4 only. Upgrade to <strong>TJDA Pulse</strong> at <a href="https://pulse.tj-da.com" rel="nofollow ugc">pulse.tj-da.com</a> for:</p>
<ul>
<li><strong>Google Ads</strong> — server-side click conversion upload + enhanced conversions</li>
<li><strong>Meta CAPI</strong> — Facebook/Instagram Conversions API with email and phone hashing</li>
<li><strong>LinkedIn CAPI</strong> — LinkedIn Conversions API</li>
<li><strong>Data Manager API</strong> — dual-write to Google’s Data Manager API</li>
<li><strong>Lead conversion slots</strong> — map specific forms to specific Google Ads conversion actions</li>
<li><strong>License management</strong> — secure per-domain licensing</li>
</ul>
<h4>Supported Consent Tools</h4>
<ul>
<li>Cookiebot</li>
<li>Complianz</li>
<li>OneTrust</li>
<li>Real Cookie Banner v3</li>
<li>Borlabs Cookie</li>
<li>iubenda</li>
<li>Moove GDPR</li>
<li>CookieScript</li>
<li>WP Cookie Notice</li>
<li>Custom banner (cookieConsent cookie)</li>
</ul>
<h4>External Services</h4>
<p>This plugin sends data to the following external services:</p>
<ul>
<li><strong>Google Analytics</strong> (analytics.google.com) — to send purchase and lead events via the Measurement Protocol. <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li><strong>s2s-plugin.tj-da.com</strong> — to verify DPA (Data Processing Agreement) acceptance. No personal data is sent; only a domain verification request is made. <a href="https://s2s-plugin.tj-da.com/privacy.php" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h3>Additional Information</h3>
<p>S2S Conversions was built out of frustration with the growing gap between what web analytics reports and what actually happens. Ad blockers, iOS tracking prevention, and payment redirects cause a significant portion of conversions to go unrecorded — meaning marketers make decisions based on incomplete data.</p>
<p>The solution is straightforward: send conversion events from the server instead of the browser. The server always fires. It doesn’t get blocked. It doesn’t lose session data during a payment redirect. And because it captures the GA4 session ID before any redirect happens, conversions are attributed to the right channel — Google Ads, Meta, Organic — instead of showing up as Unassigned or Direct.</p>
<p>This free version focuses entirely on GA4 and handles the most common scenarios: WooCommerce purchases and form submissions. It works alongside your existing Google Tag Manager setup, not instead of it.</p>
<p>If you need server-side tracking for Google Ads, Meta CAPI or LinkedIn CAPI, TJDA Pulse at <a href="https://pulse.tj-da.com" rel="nofollow ugc">pulse.tj-da.com</a> covers those platforms with the same approach.</p>
<p>Built by <a href="https://tj-da.com" rel="nofollow ugc">Thijs Joosten Digital Acquisition</a> — a digital marketing specialist focused on measurement, attribution and conversion optimisation.</p>


S2S Conversions

Server-side GA4 tracking via the Measurement Protocol. Adblocker-proof, GDPR-ready, and free forever.

DataUnlocker

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<p>DataUnlocker enables 🎯 100% accurate analytics and tracking, safeguarding your website’s data from all types of blockers—including privacy tools, ad blockers, and restrictive networks.</p>
<p>Today’s web platforms depend on reliable insights from analytics and marketing solutions, but these tools often miss critical data due to silent blocking—even when you’re fully compliant with GDPR and privacy laws. DataUnlocker solves this by creating a secure JavaScript and network layer that transforms third-party tracking into first-party data, protecting it from interference and guaranteeing complete data delivery.</p>
<p>Compatible with both server-side tagging and client-side analytics – both prone to blocking – DataUnlocker seamlessly integrates with Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, Segment, and more. Acting as a proxy, it helps you reclaim 15–50% of lost events and data, restore accurate attribution, and make smarter, data-driven decisions with confidence.</p>
<p>The plugin offers to inject DataUnlocker Defender into any existing JavaScript file used by your wordpress app. The patched file will be served instead of the original, enabling DataUnlockerʼs protection.</p>
<p>This service is provided by “DataUnlocker”: <a href="https://www.dataunlocker.com/terms?r=4LUIUQUO8" rel="nofollow ugc">terms of use</a>, <a href="https://www.dataunlocker.com/privacy?r=4LUIUQUO8" rel="nofollow ugc">privacy policy</a>.</p>
<h3>With DataUnlocker you get:</h3>
<ul>
<li>A universal solution to protect all your tracking tools from blockers (both client-side and server-side). DataUnlocker is designed to support all products, not just Google.</li>
<li>Continuous blocker protection that’s resistant to network or JavaScript filter updates.</li>
<li>Email notifications for filter updates targeting your websites.</li>
<li>JavaScript code obfuscation and a unique network protection layer for web apps.</li>
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</ul>
<h3>You need DataUnlocker if:</h3>
<ul>
<li>You installed server-side GTM or another tracking solution and discovered it’s (surprisingly) still blocked by network and ad blockers.</li>
<li>You need 100% accurate, blocker-free data: conversion tracking, attribution, reporting – everything!</li>
<li>Ad blockers break functionality on your site or block some network requests.</li>
<li>You need to protect and obfuscate your web application from blockers, browser plugins, and any kind of possible intrusion.</li>
</ul>
<p>Learn more at <a href="https://www.dataunlocker.com?r=4LUIUQUO8" rel="nofollow ugc">dataunlocker.com</a></p>
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DataUnlocker enables 🎯 100% accurate data collection for all your favorite analytics and tracking tools, protecting your data from any blockers.

S2S Conversions vs DataUnlocker