Thijs Joosten Digital Acquisition

<p><strong>S2S Conversions</strong> sends purchase and lead events directly from your server to Google Analytics 4 via the Measurement Protocol — bypassing ad blockers, browser restrictions, and cookie limitations.</p>
<p>Unlike client-side tracking via Google Tag Manager, server-side events are never blocked and always arrive — even when a visitor uses an ad blocker, Safari ITP, or closes the browser before the thank-you page loads.</p>
<h4>Key Features</h4>
<ul>
<li><strong>GA4 purchase tracking</strong> — sends complete purchase data including items, revenue, tax and shipping</li>
<li><strong>GA4 lead tracking</strong> — tracks form submissions as generate_lead events</li>
<li><strong>Session ID tracking</strong> — correctly attributes conversions to the right channel (Google Ads, Meta, Organic) instead of Unassigned/Direct</li>
<li><strong>Form integrations</strong> — supports Contact Form 7, WPForms, Gravity Forms, and Elementor Pro Forms</li>
<li><strong>10 cookie consent tools</strong> — works with Cookiebot, Complianz, OneTrust, Real Cookie Banner, Borlabs, iubenda, Moove GDPR, CookieScript, WP Cookie Notice, and a custom banner</li>
<li><strong>Adblocker-proof</strong> — events are sent server-side, never blocked</li>
<li><strong>GDPR-ready</strong> — GA4 events contain no personally identifiable information; consent is respected before sending any data</li>
<li><strong>Debug log viewer</strong> — built-in log viewer in the settings page for easy troubleshooting</li>
<li><strong>WooCommerce HPOS compatible</strong> — fully supports High Performance Order Storage</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>When a customer completes a checkout, the plugin captures the GA4 session data (client_id, session_id) before the payment redirect</li>
<li>After payment, the plugin sends the purchase event server-side via the GA4 Measurement Protocol</li>
<li>Because the session data was captured before the redirect, the conversion is correctly attributed to the original traffic source</li>
</ol>
<h4>Upgrade to TJDA Pulse</h4>
<p>The free version tracks GA4 only. Upgrade to <strong>TJDA Pulse</strong> at <a href="https://pulse.tj-da.com" rel="nofollow ugc">pulse.tj-da.com</a> for:</p>
<ul>
<li><strong>Google Ads</strong> — server-side click conversion upload + enhanced conversions</li>
<li><strong>Meta CAPI</strong> — Facebook/Instagram Conversions API with email and phone hashing</li>
<li><strong>LinkedIn CAPI</strong> — LinkedIn Conversions API</li>
<li><strong>Data Manager API</strong> — dual-write to Google’s Data Manager API</li>
<li><strong>Lead conversion slots</strong> — map specific forms to specific Google Ads conversion actions</li>
<li><strong>License management</strong> — secure per-domain licensing</li>
</ul>
<h4>Supported Consent Tools</h4>
<ul>
<li>Cookiebot</li>
<li>Complianz</li>
<li>OneTrust</li>
<li>Real Cookie Banner v3</li>
<li>Borlabs Cookie</li>
<li>iubenda</li>
<li>Moove GDPR</li>
<li>CookieScript</li>
<li>WP Cookie Notice</li>
<li>Custom banner (cookieConsent cookie)</li>
</ul>
<h4>External Services</h4>
<p>This plugin sends data to the following external services:</p>
<ul>
<li><strong>Google Analytics</strong> (analytics.google.com) — to send purchase and lead events via the Measurement Protocol. <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li><strong>s2s-plugin.tj-da.com</strong> — to verify DPA (Data Processing Agreement) acceptance. No personal data is sent; only a domain verification request is made. <a href="https://s2s-plugin.tj-da.com/privacy.php" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h3>Additional Information</h3>
<p>S2S Conversions was built out of frustration with the growing gap between what web analytics reports and what actually happens. Ad blockers, iOS tracking prevention, and payment redirects cause a significant portion of conversions to go unrecorded — meaning marketers make decisions based on incomplete data.</p>
<p>The solution is straightforward: send conversion events from the server instead of the browser. The server always fires. It doesn’t get blocked. It doesn’t lose session data during a payment redirect. And because it captures the GA4 session ID before any redirect happens, conversions are attributed to the right channel — Google Ads, Meta, Organic — instead of showing up as Unassigned or Direct.</p>
<p>This free version focuses entirely on GA4 and handles the most common scenarios: WooCommerce purchases and form submissions. It works alongside your existing Google Tag Manager setup, not instead of it.</p>
<p>If you need server-side tracking for Google Ads, Meta CAPI or LinkedIn CAPI, TJDA Pulse at <a href="https://pulse.tj-da.com" rel="nofollow ugc">pulse.tj-da.com</a> covers those platforms with the same approach.</p>
<p>Built by <a href="https://tj-da.com" rel="nofollow ugc">Thijs Joosten Digital Acquisition</a> — a digital marketing specialist focused on measurement, attribution and conversion optimisation.</p>


S2S Conversions

Server-side GA4 tracking via the Measurement Protocol. Adblocker-proof, GDPR-ready, and free forever.

S2S Conversions vs inPIPE by Seresa