Thijs Joosten Digital Acquisition

<p><strong>S2S Conversions</strong> sends purchase and lead events directly from your server to Google Analytics 4 via the Measurement Protocol — bypassing ad blockers, browser restrictions, and cookie limitations.</p>
<p>Unlike client-side tracking via Google Tag Manager, server-side events are never blocked and always arrive — even when a visitor uses an ad blocker, Safari ITP, or closes the browser before the thank-you page loads.</p>
<h4>Key Features</h4>
<ul>
<li><strong>GA4 purchase tracking</strong> — sends complete purchase data including items, revenue, tax and shipping</li>
<li><strong>GA4 lead tracking</strong> — tracks form submissions as generate_lead events</li>
<li><strong>Session ID tracking</strong> — correctly attributes conversions to the right channel (Google Ads, Meta, Organic) instead of Unassigned/Direct</li>
<li><strong>Form integrations</strong> — supports Contact Form 7, WPForms, Gravity Forms, and Elementor Pro Forms</li>
<li><strong>10 cookie consent tools</strong> — works with Cookiebot, Complianz, OneTrust, Real Cookie Banner, Borlabs, iubenda, Moove GDPR, CookieScript, WP Cookie Notice, and a custom banner</li>
<li><strong>Adblocker-proof</strong> — events are sent server-side, never blocked</li>
<li><strong>GDPR-ready</strong> — GA4 events contain no personally identifiable information; consent is respected before sending any data</li>
<li><strong>Debug log viewer</strong> — built-in log viewer in the settings page for easy troubleshooting</li>
<li><strong>WooCommerce HPOS compatible</strong> — fully supports High Performance Order Storage</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>When a customer completes a checkout, the plugin captures the GA4 session data (client_id, session_id) before the payment redirect</li>
<li>After payment, the plugin sends the purchase event server-side via the GA4 Measurement Protocol</li>
<li>Because the session data was captured before the redirect, the conversion is correctly attributed to the original traffic source</li>
</ol>
<h4>Upgrade to TJDA Pulse</h4>
<p>The free version tracks GA4 only. Upgrade to <strong>TJDA Pulse</strong> at <a href="https://pulse.tj-da.com" rel="nofollow ugc">pulse.tj-da.com</a> for:</p>
<ul>
<li><strong>Google Ads</strong> — server-side click conversion upload + enhanced conversions</li>
<li><strong>Meta CAPI</strong> — Facebook/Instagram Conversions API with email and phone hashing</li>
<li><strong>LinkedIn CAPI</strong> — LinkedIn Conversions API</li>
<li><strong>Data Manager API</strong> — dual-write to Google’s Data Manager API</li>
<li><strong>Lead conversion slots</strong> — map specific forms to specific Google Ads conversion actions</li>
<li><strong>License management</strong> — secure per-domain licensing</li>
</ul>
<h4>Supported Consent Tools</h4>
<ul>
<li>Cookiebot</li>
<li>Complianz</li>
<li>OneTrust</li>
<li>Real Cookie Banner v3</li>
<li>Borlabs Cookie</li>
<li>iubenda</li>
<li>Moove GDPR</li>
<li>CookieScript</li>
<li>WP Cookie Notice</li>
<li>Custom banner (cookieConsent cookie)</li>
</ul>
<h4>External Services</h4>
<p>This plugin sends data to the following external services:</p>
<ul>
<li><strong>Google Analytics</strong> (analytics.google.com) — to send purchase and lead events via the Measurement Protocol. <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li><strong>s2s-plugin.tj-da.com</strong> — to verify DPA (Data Processing Agreement) acceptance. No personal data is sent; only a domain verification request is made. <a href="https://s2s-plugin.tj-da.com/privacy.php" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h3>Additional Information</h3>
<p>S2S Conversions was built out of frustration with the growing gap between what web analytics reports and what actually happens. Ad blockers, iOS tracking prevention, and payment redirects cause a significant portion of conversions to go unrecorded — meaning marketers make decisions based on incomplete data.</p>
<p>The solution is straightforward: send conversion events from the server instead of the browser. The server always fires. It doesn’t get blocked. It doesn’t lose session data during a payment redirect. And because it captures the GA4 session ID before any redirect happens, conversions are attributed to the right channel — Google Ads, Meta, Organic — instead of showing up as Unassigned or Direct.</p>
<p>This free version focuses entirely on GA4 and handles the most common scenarios: WooCommerce purchases and form submissions. It works alongside your existing Google Tag Manager setup, not instead of it.</p>
<p>If you need server-side tracking for Google Ads, Meta CAPI or LinkedIn CAPI, TJDA Pulse at <a href="https://pulse.tj-da.com" rel="nofollow ugc">pulse.tj-da.com</a> covers those platforms with the same approach.</p>
<p>Built by <a href="https://tj-da.com" rel="nofollow ugc">Thijs Joosten Digital Acquisition</a> — a digital marketing specialist focused on measurement, attribution and conversion optimisation.</p>


S2S Conversions

Server-side GA4 tracking via the Measurement Protocol. Adblocker-proof, GDPR-ready, and free forever.

trackcombo

lucaswhiather

<p><strong>Track Combo — Conversions API for WooCommerce</strong> turns your store into a unified tracking source. One plugin, one tag, and every relevant event reaches Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Kwai and any destination you configure in your Track Combo workspace — both from the browser and from the server via the WooCommerce Webhook.</p>
<p>Instead of juggling multiple pixels, conflicting event IDs, and broken deduplication after the iOS 14 / browser tracking updates, Track Combo captures the event once on the storefront, enriches it with first-party data on the server, and fans it out to all destinations with proper <strong>event_id</strong> deduplication between client and server.</p>
<h3>What the plugin does</h3>
<ul>
<li>Injects the Track Combo web tag in the storefront <code><head></code>.</li>
<li>Exposes <code>window.tcWoo</code> with structured product, cart, order, and customer data so events do not depend on DOM scraping.</li>
<li>Registers a native <code>WC_Webhook</code> that sends <code>order.updated</code> to the Track Combo backend when the order reaches the purchase status you choose.</li>
<li>Deduplicates <code>purchase</code> between the client-side <code>complement_data</code> event and the server-side webhook using the order ID as <code>transaction_id</code>.</li>
<li>Declares compatibility with <strong>High-Performance Order Storage (HPOS)</strong> and works with both classic shortcode and <strong>Checkout Blocks</strong> checkouts.</li>
</ul>
<h3>Events sent</h3>
<ul>
<li><code>page_view</code>, <code>search</code>, <code>view_item_list</code>, <code>view_item</code></li>
<li><code>add_to_cart</code>, <code>initiate_checkout</code>, <code>add_shipping_info</code>, <code>add_payment_info</code></li>
<li><code>complement_data</code> (client-side on thank-you page, merged server-side)</li>
<li><code>purchase</code> (server-side via webhook — reliable even when the browser tab is closed)</li>
</ul>
<h3>Why Conversions API</h3>
<p>Tracking quality on WooCommerce stores dropped sharply after iOS 14.5 and the phase-out of third-party cookies. Conversions API (CAPI) is Meta’s, Google’s and TikTok’s answer: send events directly from your server. Track Combo wraps all of them behind one integration.</p>
<h3>Why Track Combo instead of multiple plugins</h3>
<ul>
<li>One plugin instead of one per ad network.</li>
<li>One dedupe boundary handled by Track Combo — no <code>event_id</code> mismatches.</li>
<li>No tag-manager containers to maintain.</li>
<li>Full visibility of every event in the Track Combo dashboard.</li>
</ul>
<p>You need a Track Combo account to use this plugin. Sign up at <a href="https://trackcombo.com/" rel="nofollow ugc">trackcombo.com</a>.</p>
<h3>External services</h3>
<p>This plugin relies on Track Combo (https://trackcombo.com), the service operated by the plugin author, to deliver first-party event tracking and server-side conversion delivery to advertising platforms (Meta Conversions API, Google Ads, TikTok and others). It connects to the following Track Combo endpoints:</p>
<ul>
<li>
<p><strong>Configuration API</strong> — <code>https://server.trackcombo.com/integrationwoocommerce</code>. Called only when the store owner saves the plugin settings in WordPress admin (validate the API key, persist the purchase status filter, register the store domain). Data sent: the API key (HTTP header), and the purchase status or store domain string when those are updated. No customer data is sent through this endpoint.</p>
</li>
<li>
<p><strong>Web tag</strong> — <code>https://track.track-combo.com/tag/{container_id}.js</code> (or your configured first-party CNAME, e.g. <code>https://tracks.yourstore.com/...</code>). Loaded on every storefront page view to enable client-side event tracking. The tag itself dispatches tracking events from the browser to the Track Combo events endpoint.</p>
</li>
<li>
<p><strong>Order webhook</strong> — a WooCommerce webhook registered by the plugin that POSTs the WooCommerce order payload to a URL on <code>server.trackcombo.com</code> whenever an order reaches the purchase status you configure in the plugin settings (default: “Processing”). This enables reliable server-side <code>purchase</code> events even when the customer closes the browser tab.</p>
</li>
</ul>
<p>Track Combo terms of use: https://trackcombo.com/termos-de-uso/<br />
Track Combo privacy policy: https://trackcombo.com/politica-de-privacidade/</p>


Track Combo — Conversions API for WooCommerce

Send WooCommerce events (view, add-to-cart, purchase) to Meta CAPI, Google Ads, and TikTok through Track Combo — no extra pixels needed.

S2S Conversions vs Track Combo — Conversions API for WooCommerce