MBmedien Group GmbH

Many website visitors cannot be tracked using conventional tracking methods. Combine 3 different types of web tracking (with cookie, without cookie and server-side) with this plugin to reveal hidden traffic on your website and analyse up to 90% more in Matomo. Scalooper Traffic Insights is installed and ready to use in 5 minutes. 
How Scalooper Traffic Insights works 
Imagine you invest in marketing activities that drive visitors to your website, but you can only analyse a portion of the traffic. Time and budget are wasted if visitors go uncounted because they block cookies or access your site through platforms that make tracking impossible. 
With Scalooper Traffic Insights you can also track these visitors! 
If a visitor blocks cookies, in many cases they can still be tracked using cookie-less (i.e. anonymous or pseudonymised, depending on the Matomo setting) tracking. If this is not possible either, you would track the actual server accesses. 
With this double fallback you will hardly miss anything that happens on your website. 
The Benefits of Scalooper Traffic Insights 
Scalooper Traffic Insights provides a number of advantages: 
Traceability over days through cookie tracking (consent required) 
Capture additional events that only happen in the browser, such as scrolling (setup required) 
More accurate page view numbers through server-side tracking 
Plausible TimeOnPage measurement through the Matomo HeartBeat timer 
With this additional data you can evaluate natural traffic, marketing campaigns and usability optimisations in more detail than ever before. Focus on the true potential and use your time and budget in the most efficient way!

Scalooper Traffic Insights

Discover up to 90% more of your hidden traffic with triple tracking: cookie-based, cookie-less and server-side. Up and running in 5 minutes.

axitrace

AxiTrace for WooCommerce connects your store to the AxiTrace server-side tracking platform at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a>. Every purchase, add-to-cart, and begin-checkout event is captured on the server and forwarded to your ad platforms — reaching customers that browser-based pixels miss entirely.
Why server-side tracking?
Browser pixels can be blocked by ad blockers, restricted by iOS Intelligent Tracking Prevention, and refused via cookie consent banners. Server-side events travel directly from your WooCommerce server to Facebook CAPI, TikTok Events API, Google Ads, and Google Analytics 4, so conversions are still recorded when the browser pixel cannot fire.
Deduplication so you never double-count
AxiTrace generates a deterministic UUID v5 event ID for every WooCommerce order. The same event ID is attached to both the browser-side purchase pixel fire and the server-side purchase event. Facebook CAPI, TikTok Events API, and Google Ads use that shared event ID to deduplicate automatically — each conversion is counted exactly once, regardless of how many times the confirmation page loads or how many pixels fire.
Server-side AddToCart events
AxiTrace sends AddToCart events server-side, triggered by the WooCommerce <code>woocommerce_add_to_cart</code> hook. This records add-to-cart activity from the server, so the event is captured even when the browser-side pixel is blocked or restricted.
Asynchronous by design — checkout never blocks
All server-side event transmissions are dispatched via WooCommerce Action Scheduler. The HTTP request to AxiTrace’s ingestion API happens in a background job, decoupled from the order placement flow. Checkout latency is unaffected even if the AxiTrace API is momentarily slow or unavailable.
Platform coverage
One plugin. One workspace key. AxiTrace routes your events to whichever ad platforms you connect in your dashboard:
<ul>
<li>Facebook / Meta — Conversions API (CAPI)</li>
<li>TikTok — Events API (server-side)</li>
<li>Google Ads — Offline Conversion Upload (GCLID-based attribution)</li>
<li>Google Analytics 4 — Measurement Protocol</li>
</ul>
HPOS and Cart/Checkout Blocks compatible
AxiTrace for WooCommerce declares compatibility with WooCommerce High-Performance Order Storage (HPOS) and the modern Cart/Checkout Blocks, so it works correctly on stores that have migrated away from legacy shortcode-based checkout.
WP Consent API support
The plugin detects the <a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a> and checks the visitor’s consent level before firing events. When no consent framework is present, the plugin fires freely (opt-out model). When a framework is present, the plugin respects the consent status for the <code>statistics</code> and <code>marketing</code> categories. This gives your store a ready compliance path without requiring you to build custom integration.
GDPR personal-data tools built in
AxiTrace registers a WordPress personal-data exporter and eraser (<code>wp_privacy_personal_data_exporters</code> / <code>wp_privacy_personal_data_erasers</code>), enabling your store to fulfill GDPR deletion requests directly from the WordPress Tools > Erase Personal Data screen.
Privacy first
Customer email addresses and phone numbers are transmitted in plain text to AxiTrace’s ingestion API at <code>stat.axitrace.com</code> and are SHA-256 hashed inside AxiTrace before being forwarded to any ad platform. No raw PII leaves the AxiTrace platform. See our Privacy Policy at <a href="https://axitrace.com/privacy/" rel="nofollow ugc">axitrace.com/privacy/</a> and the <code>== External Services ==</code> section below for the complete disclosure.
Free plugin. Paid plans for volume.
The plugin itself is free and open source (GPL v2 or later). An AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> is required. Free workspaces are available. Paid plans unlock higher event volumes, longer data retention, and priority support — see <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> for current pricing.
Requires an AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">https://axitrace.com/</a>.
<h3>External Services</h3>
This plugin connects to stat.axitrace.com — the AxiTrace event-ingestion API.
<ul>
<li>Service: AxiTrace conversion tracking SaaS.</li>
<li>Endpoint: <code>https://stat.axitrace.com/woocommerce/pixel</code> (POST).</li>
<li>When data is sent: on page views (cart, product, checkout, thank-you), add-to-cart events, begin-checkout events, and order placement / payment completion.</li>
<li>Data transmitted: order ID, plain-text billing email (hashed downstream by AxiTrace), billing phone, billing city/country/zip, order total + currency, line items (SKU, name, quantity, price), user agent, IP address, AxiTrace session/user identifiers, click-attribution cookies (fbc, fbp, gclid, ttclid, msclkid, twclid, epik, li_fat_id, sccid, rdt_cid), UTM parameters, page URL/referrer/title.</li>
<li>Why: to forward the conversion to Facebook CAPI, TikTok Events API, Google Ads, GA4, and other ad platforms configured in your AxiTrace workspace.</li>
<li>Terms of Service: https://axitrace.com/terms/</li>
<li>Privacy Policy: https://axitrace.com/privacy/</li>
</ul>
Optional first-party tracking domain
You may optionally configure a custom first-party subdomain under WooCommerce → Settings → Integrations → AxiTrace → “First-party tracking domain”. When set to e.g. <code>metrics.your-store.com</code> (which you set up in your AxiTrace workspace and verify via CNAME to <code>stat.axitrace.com</code>), the SDK and ingestion endpoint load from your own domain instead of stat.axitrace.com. The data transmitted, the endpoint path (<code>/woocommerce/pixel</code>), and the recipient (AxiTrace) remain identical — only the hostname changes. This is purely a delivery optimization that helps bypass client-side blocking; no third-party service is added.
When this field is empty, the plugin uses the default <code>stat.axitrace.com</code> endpoint described above.
Auto-detect lookup endpoint
When the merchant clicks the “Detect from AxiTrace” button on the settings page, the plugin makes a single server-to-server GET request to <code>https://axitrace.com/api/public/workspace/tracking-domain?key={public_key}</code> (AxiTrace admin host — separate from the ingestion host <code>stat.axitrace.com</code>) to look up the default verified domain registered for that workspace. The request contains only the merchant’s own workspace public key (already exposed in every browser event); no customer or visitor data is sent.

AxiTrace for WooCommerce

Server-side conversion tracking for WooCommerce — Facebook CAPI, TikTok Events API, Google Ads, and GA4 from one plugin.

Scalooper Traffic Insights vs AxiTrace for WooCommerce