MBmedien Group GmbH

<p>Many website visitors cannot be tracked using conventional tracking methods. Combine 3 different types of web tracking (with cookie, without cookie and server-side) with this plugin to reveal hidden traffic on your website and analyse up to 90% more in Matomo. Scalooper Traffic Insights is installed and ready to use in 5 minutes.<br />
How Scalooper Traffic Insights works<br />
Imagine you invest in marketing activities that drive visitors to your website, but you can only analyse a portion of the traffic. Time and budget are wasted if visitors go uncounted because they block cookies or access your site through platforms that make tracking impossible.<br />
With Scalooper Traffic Insights you can also track these visitors!<br />
If a visitor blocks cookies, in many cases they can still be tracked using cookie-less (i.e. anonymous or pseudonymised, depending on the Matomo setting) tracking. If this is not possible either, you would track the actual server accesses.<br />
With this double fallback you will hardly miss anything that happens on your website.<br />
The Benefits of Scalooper Traffic Insights<br />
Scalooper Traffic Insights provides a number of advantages:<br />
Traceability over days through cookie tracking (consent required)<br />
Capture additional events that only happen in the browser, such as scrolling (setup required)<br />
More accurate page view numbers through server-side tracking<br />
Plausible TimeOnPage measurement through the Matomo HeartBeat timer<br />
With this additional data you can evaluate natural traffic, marketing campaigns and usability optimisations in more detail than ever before. Focus on the true potential and use your time and budget in the most efficient way!</p>


Scalooper Traffic Insights

Discover up to 90% more of your hidden traffic with triple tracking: cookie-based, cookie-less and server-side. Up and running in 5 minutes.

codifycore

<p>CodifyCore sGTM for FluentCart connects FluentCart checkout activity to Server-Side Google Tag Manager and Google Analytics 4 Measurement Protocol.</p>
<p>The plugin helps store owners send key ecommerce events from WordPress instead of relying only on browser-side scripts. It routes events to a server-side GTM endpoint and improves attribution with first-party checkout data. Advanced direct Meta CAPI routing, diagnostics, and event tools are available in the separately distributed Pro extension.</p>
<h4>Key features</h4>
<ul>
<li>Server-side ecommerce event tracking for FluentCart.</li>
<li>Optional Frontend Pixel tab for Meta browser Pixel events using a Pixel ID, not a pasted script tag.</li>
<li>sGTM routing through GA4 Measurement Protocol.</li>
<li>Purchase, InitiateCheckout, AddToCart, PageView, ViewContent, and Search tracking.</li>
<li>Compatibility points for separately distributed CodifyCore extensions.</li>
<li>SHA-256 hashing options for selected customer matching fields.</li>
<li>Privacy Policy Tool that generates copy-ready privacy, cookie, and data sharing statements from saved settings.</li>
<li>Gross or net order value reporting.</li>
</ul>
<h4>Purchase event behavior</h4>
<p>The Purchase event is deduplication-protected and fires after a reliable order signal:</p>
<ul>
<li>Payment status changes to Paid.</li>
<li>Order status changes to Processing.</li>
<li>Shipping status changes to Shipped or Delivered.</li>
<li>The receipt page fallback only fires after a reliable paid or processing signal.</li>
</ul>
<h4>Requirements</h4>
<p>This plugin requires FluentCart to be installed and active. Without FluentCart, the addon remains inactive and shows an admin notice.</p>


CodifyCore sGTM for FluentCart

Server-side tracking for FluentCart using sGTM and GA4 Measurement Protocol.

Scalooper Traffic Insights vs CodifyCore sGTM for FluentCart