MBmedien Group GmbH

Many website visitors cannot be tracked using conventional tracking methods. Combine 3 different types of web tracking (with cookie, without cookie and server-side) with this plugin to reveal hidden traffic on your website and analyse up to 90% more in Matomo. Scalooper Traffic Insights is installed and ready to use in 5 minutes. 
How Scalooper Traffic Insights works 
Imagine you invest in marketing activities that drive visitors to your website, but you can only analyse a portion of the traffic. Time and budget are wasted if visitors go uncounted because they block cookies or access your site through platforms that make tracking impossible. 
With Scalooper Traffic Insights you can also track these visitors! 
If a visitor blocks cookies, in many cases they can still be tracked using cookie-less (i.e. anonymous or pseudonymised, depending on the Matomo setting) tracking. If this is not possible either, you would track the actual server accesses. 
With this double fallback you will hardly miss anything that happens on your website. 
The Benefits of Scalooper Traffic Insights 
Scalooper Traffic Insights provides a number of advantages: 
Traceability over days through cookie tracking (consent required) 
Capture additional events that only happen in the browser, such as scrolling (setup required) 
More accurate page view numbers through server-side tracking 
Plausible TimeOnPage measurement through the Matomo HeartBeat timer 
With this additional data you can evaluate natural traffic, marketing campaigns and usability optimisations in more detail than ever before. Focus on the true potential and use your time and budget in the most efficient way!

Scalooper Traffic Insights

Discover up to 90% more of your hidden traffic with triple tracking: cookie-based, cookie-less and server-side. Up and running in 5 minutes.

Seresa

inPIPE by Seresa allows you to generate, store, and manage UTM parameters—both plain and coded. The plugin automatically decodes coded UTM query strings when visitors land on your website, pushing the full UTM data to the dataLayer. This helps bypass ad blockers and improves tracking in Google Analytics, Facebook Ads, and other platforms.
<ul>
<li>Generate & manage UTM query strings with ease </li>
<li>Supports both plain and coded UTM parameters </li>
<li>Decodes coded UTM links on-site and sends data to the dataLayer </li>
<li>Reduces tracking disruptions caused by ad blockers </li>
<li>Works with GA4, GTM, Facebook Ads & more </li>
</ul>
Use WP inPIPE for more reliable UTM tracking and better data collection!
<h3>Features</h3>
<ul>
<li>Generate and store UTM query string URLs based on user input </li>
<li>Encode UTM parameters to enhance tracking accuracy </li>
<li>Decode UTM query strings on site visits and push the original UTM data to the dataLayer </li>
<li>Potentially bypass ad blockers to ensure accurate data collection</li>
</ul>
<h3>Configuration</h3>
<ul>
<li>Navigate to Admin Dashboard > inPIPE to manage plugin settings.</li>
<li>Enable automatic UTM processing in the settings panel.</li>
<li>Use the UTM Coder to create, edit, or delete UTM query strings.</li>
</ul>
<h3>External Services</h3>
This plugin connects to external services hosted by Seresa.io for the following purposes:
Subscription Verification & Premium Package Downloads 
 – Service: The plugin uses the API at [https://sub.seresa.app] to verify premium subscriptions and to download premium packages or updates. 
 – When: 
 – Subscription verification occurs when you attempt to access premium features or validate your license. 
 – Package downloads occur when you install or update premium components from within the plugin. 
 – Data Sent: 
 – The plugin sends your license key, site URL, and (if applicable) the requested package identifier to the API. 
 – Purpose: 
 – To verify your entitlement to premium features and to deliver premium package files securely. 
 – Terms of Service: [https://seresa.io/terms] 
 – Privacy Policy: [https://seresa.io/privacy]
Other Hosted Services 
 – See below for additional premium features that may rely on external event processing (e.g., Transmute Engine).
<ol>
<li>
Subscription Verification
<ul>
<li>What: The plugin connects to https://sub.seresa.app/premium-downloader/v1/verify-subscription to validate subscription codes</li>
<li>When: This occurs only when a user enters a subscription code in the admin panel to activate premium features</li>
<li>Data sent: Subscription code entered by the user, site URL, and WordPress version</li>
<li>Purpose: To verify the validity of subscription purchases and enable premium features</li>
<li>Provider: Seresa.io – <a href="https://seresa.io/terms" rel="nofollow ugc">Terms of Service</a> and <a href="https://seresa.io/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
</li>
<li>
Package Installation
<ul>
<li>What: The plugin connects to https://sub.seresa.app/premium-downloader/v1/download to download premium components</li>
<li>When: This occurs only after subscription verification when the user initiates the installation of premium features</li>
<li>Data sent: Verified subscription code, site URL, WordPress version, and PHP version</li>
<li>Purpose: To securely download and install authorized premium components</li>
<li>Provider: Seresa.io – <a href="https://seresa.io/terms" rel="nofollow ugc">Terms of Service</a> and <a href="https://seresa.io/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
</li>
<li>
Transmute Engine (Premium Feature)
<ul>
<li>What: Premium users’ event data is processed through Transmute Engine, a server-side event processing service</li>
<li>When: When events are triggered on your website (page views, clicks, form submissions, etc.)</li>
<li>Data sent: Event data, UTM parameters, and tracking information</li>
<li>Purpose: To process and route event data to your configured third-party services</li>
<li>How it works: Transmute Engine acts as a first-party server to your website, temporarily processing data without permanent storage, and forwarding it to your specified endpoints</li>
<li>Provider: Seresa.io – <a href="https://seresa.io/terms" rel="nofollow ugc">Terms of Service</a> and <a href="https://seresa.io/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
</li>
</ol>
No data is shared with third parties beyond Seresa.io, and all connections use secure HTTPS encryption. Users can choose not to use premium features, in which case no external connections will be made.
<h3>Third-Party Libraries</h3>
This plugin uses the following third-party libraries:
<ol>
<li>
Vue.js
<ul>
<li>What: A progressive JavaScript framework for building user interfaces</li>
<li>Website: https://vuejs.org/</li>
<li>License: MIT License – https://github.com/vuejs/vue/blob/main/LICENSE</li>
</ul>
</li>
<li>
Vue Toastification
<ul>
<li>What: Toast notification library for Vue.js</li>
<li>Website: https://github.com/Maronato/vue-toastification</li>
<li>License: MIT License</li>
</ul>
</li>
<li>
Lucide Icons
<ul>
<li>What: Beautiful & consistent icon toolkit for Vue.js</li>
<li>Website: https://lucide.dev/</li>
<li>License: ISC License – https://github.com/lucide-icons/lucide/blob/main/LICENSE</li>
</ul>
</li>
<li>
Axios
<ul>
<li>What: Promise-based HTTP client for JavaScript</li>
<li>Website: https://axios-http.com/</li>
<li>License: MIT License</li>
</ul>
</li>
<li>
Pinia
<ul>
<li>What: State management library for Vue.js</li>
<li>Website: https://pinia.vuejs.org/</li>
<li>License: MIT License</li>
</ul>
</li>
<li>
Vue I18n
<ul>
<li>What: Internationalization plugin for Vue.js</li>
<li>Website: https://vue-i18n.intlify.dev/</li>
<li>License: MIT License</li>
</ul>
</li>
<li>
Tailwind CSS
<ul>
<li>What: Utility-first CSS framework</li>
<li>Website: https://tailwindcss.com/</li>
<li>License: MIT License</li>
</ul>
</li>
<li>
WordPress JavaScript Libraries
<ul>
<li>What: Official WordPress JavaScript libraries (@wordpress/api-fetch, @wordpress/components, @wordpress/element, @wordpress/i18n)</li>
<li>Website: https://developer.wordpress.org/block-editor/reference-guides/packages/</li>
<li>License: GPL-2.0+ License</li>
</ul>
</li>
</ol>
All third-party libraries used are compatible with the GPL-2.0+ license of this plugin.
<h3>Build Tools and Source Code Access</h3>
This plugin uses modern frontend tools (Vue.js, Vite, Axios) to build its admin interface. The full, human-readable source code is included directly within the plugin package under the /src directory.
Included source code: 
 • /src/ contains all original Vue 3 components, Pinia store, and JavaScript modules 
 • /dist/ contains the compiled production build 
 • /src/README.md contains full build instructions and configuration references
Build Toolchain: 
 • Vue.js 3 
 • Vite 
 • Tailwind CSS 
 • PostCSS 
 • Vitest 
 • Grunt
To rebuild the admin interface from source: 
 1. Navigate to the /src directory 
 2. Run npm install 
 3. Run npm run build:free or npm run build:premium to compile assets to /dist
This ensures full compliance with WordPress.org’s guidelines requiring human-readable source code for all minified or bundled assets.
For detailed developer instructions, see /src/README.md.
<h3>License</h3>
This plugin is licensed under the GNU General Public License v2.0 or later. 
For more details, visit: https://www.gnu.org/licenses/gpl-2.0.html
<h3>Support</h3>
For free users: Report issues on our GitHub page: 
🔗 <a href="https://github.com/seresa8/inPIPE-by-Seresa-issues/issues" rel="nofollow ugc">GitHub Issues</a>
For general inquiries, contact us at <a href="mailto:support@seresa.io" rel="nofollow ugc">support@seresa.io</a>.
For premium users: Get priority support at 🔗 <a href="https://seresa.io/support" rel="nofollow ugc">seresa.io/support</a>.

inPIPE by Seresa

Generate, store, and decode UTM parameters for enhanced tracking in Google Analytics, Facebook Ads, and other platforms with dataLayer integration.

Scalooper Traffic Insights vs inPIPE by Seresa