MBmedien Group GmbH

<p>Many website visitors cannot be tracked using conventional tracking methods. Combine 3 different types of web tracking (with cookie, without cookie and server-side) with this plugin to reveal hidden traffic on your website and analyse up to 90% more in Matomo. Scalooper Traffic Insights is installed and ready to use in 5 minutes.<br />
How Scalooper Traffic Insights works<br />
Imagine you invest in marketing activities that drive visitors to your website, but you can only analyse a portion of the traffic. Time and budget are wasted if visitors go uncounted because they block cookies or access your site through platforms that make tracking impossible.<br />
With Scalooper Traffic Insights you can also track these visitors!<br />
If a visitor blocks cookies, in many cases they can still be tracked using cookie-less (i.e. anonymous or pseudonymised, depending on the Matomo setting) tracking. If this is not possible either, you would track the actual server accesses.<br />
With this double fallback you will hardly miss anything that happens on your website.<br />
The Benefits of Scalooper Traffic Insights<br />
Scalooper Traffic Insights provides a number of advantages:<br />
Traceability over days through cookie tracking (consent required)<br />
Capture additional events that only happen in the browser, such as scrolling (setup required)<br />
More accurate page view numbers through server-side tracking<br />
Plausible TimeOnPage measurement through the Matomo HeartBeat timer<br />
With this additional data you can evaluate natural traffic, marketing campaigns and usability optimisations in more detail than ever before. Focus on the true potential and use your time and budget in the most efficient way!</p>


Scalooper Traffic Insights

Discover up to 90% more of your hidden traffic with triple tracking: cookie-based, cookie-less and server-side. Up and running in 5 minutes.

trackcombo

lucaswhiather

<p><strong>Track Combo — Conversions API for WooCommerce</strong> turns your store into a unified tracking source. One plugin, one tag, and every relevant event reaches Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Kwai and any destination you configure in your Track Combo workspace — both from the browser and from the server via the WooCommerce Webhook.</p>
<p>Instead of juggling multiple pixels, conflicting event IDs, and broken deduplication after the iOS 14 / browser tracking updates, Track Combo captures the event once on the storefront, enriches it with first-party data on the server, and fans it out to all destinations with proper <strong>event_id</strong> deduplication between client and server.</p>
<h3>What the plugin does</h3>
<ul>
<li>Injects the Track Combo web tag in the storefront <code><head></code>.</li>
<li>Exposes <code>window.tcWoo</code> with structured product, cart, order, and customer data so events do not depend on DOM scraping.</li>
<li>Registers a native <code>WC_Webhook</code> that sends <code>order.updated</code> to the Track Combo backend when the order reaches the purchase status you choose.</li>
<li>Deduplicates <code>purchase</code> between the client-side <code>complement_data</code> event and the server-side webhook using the order ID as <code>transaction_id</code>.</li>
<li>Declares compatibility with <strong>High-Performance Order Storage (HPOS)</strong> and works with both classic shortcode and <strong>Checkout Blocks</strong> checkouts.</li>
</ul>
<h3>Events sent</h3>
<ul>
<li><code>page_view</code>, <code>search</code>, <code>view_item_list</code>, <code>view_item</code></li>
<li><code>add_to_cart</code>, <code>initiate_checkout</code>, <code>add_shipping_info</code>, <code>add_payment_info</code></li>
<li><code>complement_data</code> (client-side on thank-you page, merged server-side)</li>
<li><code>purchase</code> (server-side via webhook — reliable even when the browser tab is closed)</li>
</ul>
<h3>Why Conversions API</h3>
<p>Tracking quality on WooCommerce stores dropped sharply after iOS 14.5 and the phase-out of third-party cookies. Conversions API (CAPI) is Meta’s, Google’s and TikTok’s answer: send events directly from your server. Track Combo wraps all of them behind one integration.</p>
<h3>Why Track Combo instead of multiple plugins</h3>
<ul>
<li>One plugin instead of one per ad network.</li>
<li>One dedupe boundary handled by Track Combo — no <code>event_id</code> mismatches.</li>
<li>No tag-manager containers to maintain.</li>
<li>Full visibility of every event in the Track Combo dashboard.</li>
</ul>
<p>You need a Track Combo account to use this plugin. Sign up at <a href="https://trackcombo.com/" rel="nofollow ugc">trackcombo.com</a>.</p>
<h3>External services</h3>
<p>This plugin relies on Track Combo (https://trackcombo.com), the service operated by the plugin author, to deliver first-party event tracking and server-side conversion delivery to advertising platforms (Meta Conversions API, Google Ads, TikTok and others). It connects to the following Track Combo endpoints:</p>
<ul>
<li>
<p><strong>Configuration API</strong> — <code>https://server.trackcombo.com/integrationwoocommerce</code>. Called only when the store owner saves the plugin settings in WordPress admin (validate the API key, persist the purchase status filter, register the store domain). Data sent: the API key (HTTP header), and the purchase status or store domain string when those are updated. No customer data is sent through this endpoint.</p>
</li>
<li>
<p><strong>Web tag</strong> — <code>https://track.track-combo.com/tag/{container_id}.js</code> (or your configured first-party CNAME, e.g. <code>https://tracks.yourstore.com/...</code>). Loaded on every storefront page view to enable client-side event tracking. The tag itself dispatches tracking events from the browser to the Track Combo events endpoint.</p>
</li>
<li>
<p><strong>Order webhook</strong> — a WooCommerce webhook registered by the plugin that POSTs the WooCommerce order payload to a URL on <code>server.trackcombo.com</code> whenever an order reaches the purchase status you configure in the plugin settings (default: “Processing”). This enables reliable server-side <code>purchase</code> events even when the customer closes the browser tab.</p>
</li>
</ul>
<p>Track Combo terms of use: https://trackcombo.com/termos-de-uso/<br />
Track Combo privacy policy: https://trackcombo.com/politica-de-privacidade/</p>


Track Combo — Conversions API for WooCommerce

Send WooCommerce events (view, add-to-cart, purchase) to Meta CAPI, Google Ads, and TikTok through Track Combo — no extra pixels needed.

Scalooper Traffic Insights vs Track Combo — Conversions API for WooCommerce