SCAND

Easy Google Analytics Toolkit takes advantage of the latest and amazing features of Universal Analytics or Global Site Tag and makes it pretty easy to add a tracking code on your blog. It allows you to type in any css selector with the appropriate category and action values that will be placed into the ga function.
This is definitely one of the easiest-to-use WordPress plugins to insert the analytic snippet on your websites built in WordPress and track events for any HTML elements on your page.
<h4>Features:</h4>
<ul>
<li>Custom selectors – you can bind a Google Analytics send event to any selector you want. This feature requires administrator’s skills in CSS and JavaScript.</li>
<li>Force SSL – Setting Force SSL to true will force HTTP pages to also send all beacons using HTTPS.</li>
<li>Anonymize IP – The IP address of the user will be anonymized.</li>
<li>User ID – This is intended to be a known identifier for a user provided by the site owner/tracking library user.</li>
<li>Event – for Download, Email, Phone number, Outbound links, and Error 404.</li>
<li>File extension – type your own filename extension that you would like to track.</li>
<li>Production or development mode – for easy testing and tuning up a plugin.</li>
<li>JavaScript code snippet – type any JavaScript code in custom defined tracking event.</li>
<li>Use analytics.js or gtag.js library – you can select whether to use Universal Analytics or switch to a newly released Global Site Tag.</li>
</ul>
<h3>Localization</h3>
The Russian language translation is available.

Easy Google Analytics Toolkit

Easy Google Analytics Toolkit: analytics code integration on the WordPress website with setting up custom selectors to be checked

stefanoai

Enter the tracking code for google analytics universal, in your wordpress site by simply putting your ID in the settings. 
You can also choose which role or user not will be tracked, and also if you want to track WP-Admin Panel.

Advanced Google Universal Analytics

Enter the tracking code for google analytics universal, in your wordpress site by simply putting your ID in the settings.  You can also choose which r …

Easy Google Analytics Toolkit vs Advanced Google Universal Analytics