Steve Grunwell

<p>Structured data allows developers and publishers to mark up content in a way that it’s easy for machines to understand. Proper use of structured data <a href="https://developers.google.com/search/docs/guides/intro-structured-data" rel="nofollow ugc">enables third-parties like Google to parse reviews, event data, and contact information in meaningful ways</a>, ensuring you’re getting the most “bang” out of your publishing buck.</p>
<p>Fortunately, the major players in the Search game, including Google, Microsoft, Yahoo!, and Yandex) came together in the early 2010s to form <a href="http://schema.org/docs/about.html" rel="nofollow ugc">Schema.org</a>, a collaborative, community-driven standard for structured data.</p>
<p>With the major search engines and communities behind it, we’re all marking up everything with appropriate structured data now, right?</p>
<p>Unfortunately, the process of implementing Schema.org in a site — especially one driven by dynamic content — is less than straightforward. <a href="https://wordpress.org" rel="ugc">WordPress</a>, for instance, <a href="https://ma.tt/2015/11/seventy-five-to-go/" rel="nofollow ugc">powers roughly a quarter of the web</a>, but implementing structured data across hundreds of thousands of themes would be a nightmare.</p>
<p>Or, at least it would be, if it weren’t for Schemify.</p>
<h4>What does Schemify do?</h4>
<p>There are two approaches to adding structured data to a website: via the markup or <a href="http://json-ld.org/" rel="nofollow ugc">JSON for Linking Data (JSON-LD)</a>.</p>
<p>Consider the following author information, which might appear at the bottom of a blog post:</p>
<pre><code>    
        
        <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
        <p>Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter</p>
    
</code></pre>
<p>If I wanted this information to use Schema.org markup, it would look something like this:</p>
<pre><code>    
        
        <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
        <p>Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter</p>
    
</code></pre>
<p>While that may not <em>seem</em> like a lot of work, that’s still a lot of extra markup being added. Even worse, a lot of that markup might normally be generated by WordPress helper functions like <a href="https://developer.wordpress.org/reference/functions/get_avatar/" rel="nofollow ugc"><code>get_avatar()</code></a>, which means extra work to get the necessary <code>itemprop</code> attribute in place.</p>
<p>Fortunately, the other approach for adding structured data is much more straight-forward in a theme, as it’s simply a JSON-LD object:</p>
<pre><code>    
    {
        "@context": "http://schema.org",
        "@type": "Person",
        "name": "Steve Grunwell",
        "url": "https://stevegrunwell.com",
        "image": "https://secure.gravatar.com/avatar/88ea4e10ed968136228545d7112d82cb?s=200",
        "description": "Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter"
    }
    
</code></pre>
<p>We simply generate this JSON-LD object and append it to our document’s <code><body></code>. When Google or anyone else who supports JSON-LD structured data parses our page, they can immediately understand that Steve Grunwell is a person and determine his website, avatar, and biography.</p>
<p>The best part? There’s no need to change the markup within our theme!</p>
<p><strong>Schemify aims to automate the generation of JSON-LD objects for content within WordPress.</strong> Its flexible structure and reasonable defaults enables drop-in support for structured data, regardless of the WordPress theme.</p>


Schemify

Adding schema to a site no longer has to be an afterthought. This plugin took our structured data game to the next level and I look forward to seeing how it helps improve our search ranking!

As advertised

Automatically generate Schema.org JSON-LD markup for WordPress content.

PMV Agency

<p><strong>AEO Engine</strong> is a complete optimization plugin for WordPress that covers <strong>SEO</strong>, <strong>AEO</strong> (Answer Engine Optimization), and <strong>GEO</strong> (Generative Engine Optimization). It generates structured data, meta tags, and AI-readable files to maximize your visibility across traditional search engines and AI-powered platforms like ChatGPT, Google AI Overviews, Perplexity, and Claude.</p>
<h4>What Makes AEO Engine Different?</h4>
<p>Unlike traditional SEO plugins, AEO Engine is built from the ground up to optimize your content for the AI era. It combines classic structured data with cutting-edge features like LLMs.txt generation and GEO optimizations.</p>
<h4>Key Features</h4>
<ul>
<li><strong>9 Schema Types (JSON-LD)</strong>: Organization, BlogPosting, BreadcrumbList, FAQPage, HowTo, WebSite + SearchAction, LocalBusiness, VideoObject, Product</li>
<li><strong>Auto-Detection</strong>: Automatically detects FAQ pairs, HowTo steps, and YouTube/Vimeo videos in your content</li>
<li><strong>LLMs.txt Generation</strong>: Creates /llms.txt and /llms-full.txt files following the llmstxt.org standard for AI crawlers</li>
<li><strong>Open Graph + Twitter Cards</strong>: Complete social media meta tags with conflict detection</li>
<li><strong>GEO Optimizations</strong>: SpeakableSpecification, quality indicators, and entity optimization</li>
<li><strong>Per-Post Controls</strong>: Meta box to disable/force schemas on individual posts</li>
<li><strong>Conflict Detection</strong>: Automatically detects Yoast, RankMath, AIOSEO, and other SEO plugins</li>
<li><strong>WooCommerce Ready</strong>: Enhanced Product schema with offers, ratings, and brand support</li>
<li><strong>Lightweight</strong>: No external dependencies, no custom database tables, minimal overhead</li>
<li><strong>Developer Friendly</strong>: Hooks and filters for every schema type</li>
</ul>
<h4>Schema Types Included</h4>
<ol>
<li><strong>Organization</strong> – Identifies your company/brand on the homepage</li>
<li><strong>BlogPosting / Article</strong> – Structured metadata for your articles and posts</li>
<li><strong>BreadcrumbList</strong> – Navigation breadcrumbs in search results</li>
<li><strong>FAQPage</strong> – Auto-detected FAQ pairs from heading + paragraph content</li>
<li><strong>HowTo</strong> – Auto-detected step-by-step instructions from ordered lists</li>
<li><strong>WebSite + SearchAction</strong> – Sitelinks search box on your homepage</li>
<li><strong>LocalBusiness</strong> – Complete business listing with address, hours, phone, and GPS coordinates</li>
<li><strong>VideoObject</strong> – Auto-detected YouTube and Vimeo embeds</li>
<li><strong>Product</strong> – WooCommerce products with price, availability, and ratings</li>
</ol>
<h4>LLMs.txt for AI Engines</h4>
<p>AEO Engine generates standard-compliant /llms.txt and /llms-full.txt files that help AI models (ChatGPT, Claude, Perplexity) better understand and cite your content. Features include:</p>
<ul>
<li>Automatic generation based on your published content</li>
<li>Configurable post types, ordering, and item limits</li>
<li>Per-post exclusion from LLMs.txt</li>
<li>1-hour smart caching with automatic invalidation</li>
</ul>
<h4>GEO Optimizations</h4>
<ul>
<li><strong>SpeakableSpecification</strong> – Marks content as suitable for voice assistants and AI</li>
<li><strong>Quality Indicators</strong> – Adds isAccessibleForFree and isPartOf to article schemas</li>
<li><strong>Entity Optimization</strong> – Enhanced Organization schema with @id, foundingDate, and numberOfEmployees</li>
</ul>
<h4>Meta Tags</h4>
<ul>
<li><strong>Open Graph</strong>: og:title, og:description, og:image, og:url, og:type, og:site_name, article:published_time</li>
<li><strong>Twitter Cards</strong>: twitter:card, twitter:title, twitter:description, twitter:image, twitter:site</li>
<li><strong>Smart Conflict Detection</strong>: Automatically skips output if Yoast, RankMath, or similar plugins are active</li>
<li><strong>Force Override</strong>: Option to output meta tags even when other plugins are detected</li>
</ul>
<h4>Why Do You Need AEO Engine?</h4>
<ul>
<li>Better visibility in AI-powered search results and answer engines</li>
<li>Improved content understanding by search engines and AI models</li>
<li>Rich snippets and enhanced search result presentation</li>
<li>Future-proof optimization for the AI era</li>
<li>Quick setup with automatic site data detection</li>
</ul>
<h4>Use Cases</h4>
<ul>
<li><strong>Blogs</strong>: Optimize articles with BlogPosting, FAQ, and HowTo schemas</li>
<li><strong>Local Businesses</strong>: Full LocalBusiness schema with hours, address, and map coordinates</li>
<li><strong>E-commerce</strong>: WooCommerce Product schema with price and availability</li>
<li><strong>Corporate Sites</strong>: Organization schema with entity optimization</li>
<li><strong>Documentation Sites</strong>: LLMs.txt for better AI comprehension</li>
<li><strong>Video Content</strong>: Automatic VideoObject schema for embedded videos</li>
</ul>
<h4>Validation Tools</h4>
<ul>
<li>Google Rich Results Test</li>
<li>Schema.org Validator</li>
<li>Facebook Sharing Debugger</li>
<li>Twitter Card Validator</li>
<li>Direct site preview</li>
</ul>
<h4>Compatibility</h4>
<ul>
<li>Works with any well-coded WordPress theme</li>
<li>Compatible with WPML and Polylang</li>
<li>Works alongside Yoast SEO, RankMath, AIOSEO (with conflict detection)</li>
<li>WooCommerce integration for Product schema</li>
<li>Translation-ready (includes .pot file)</li>
</ul>
<h3>Developer Documentation</h3>
<h4>Available Filters</h4>
<p><strong>Schema Filters:</strong></p>
<pre><code>aeo_engine_organization_schema - Modify the Organization schema
aeo_engine_blogposting_schema - Modify the BlogPosting schema
aeo_engine_breadcrumb_schema - Modify the Breadcrumb schema
aeo_engine_faqpage_schema - Modify the FAQPage schema
aeo_engine_howto_schema - Modify the HowTo schema
aeo_engine_website_schema - Modify the WebSite schema
aeo_engine_localbusiness_schema - Modify the LocalBusiness schema
aeo_engine_videoobject_schema - Modify the VideoObject schema
aeo_engine_product_schema - Modify the Product schema
</code></pre>
<p><strong>Other Filters:</strong></p>
<pre><code>aeo_engine_registered_schemas - Add/remove registered schema classes
aeo_engine_post_schema_type - Change schema type by post type
aeo_engine_get_option - Modify any plugin option
</code></pre>
<h4>Example: Modify a Schema</h4>
<pre><code>add_filter('aeo_engine_blogposting_schema', function($schema, $post) {
    $schema['aggregateRating'] = [
        '@type' => 'AggregateRating',
        'ratingValue' => '4.5',
        'reviewCount' => '100'
    ];
    return $schema;
}, 10, 2);
</code></pre>
<h4>Example: Register a Custom Schema</h4>
<pre><code>add_filter('aeo_engine_registered_schemas', function($schemas) {
    require_once 'class-my-custom-schema.php';
    $schemas[] = new My_Custom_Schema();
    return $schemas;
});
</code></pre>
<h4>Example: Change Schema Type by Post Type</h4>
<pre><code>add_filter('aeo_engine_post_schema_type', function($type, $post_type, $post) {
    if ($post_type === 'recipe') {
        return 'Recipe';
    }
    return $type;
}, 10, 3);
</code></pre>
<h4>Get Plugin Options</h4>
<pre><code>$org_name = AEO_Engine::get_option('aeo_engine_org_name', 'Default Name');
</code></pre>
<h3>Privacy Policy</h3>
<p>AEO Engine does not collect, store, or transmit any personal data from users or site visitors. All configuration is stored locally in your WordPress database. The LLMs.txt files are generated from your already-public content.</p>
<h3>Support</h3>
<p>For support, documentation, and updates:</p>
<ul>
<li><strong>Documentation</strong>: https://wordpress.org/plugins/alquingadev-aeo-schema/</li>
<li><strong>Support</strong>: https://wordpress.org/support/plugin/alquingadev-aeo-schema/</li>
<li><strong>GitHub</strong>: https://github.com/alquingadev/aeo-engine</li>
<li><strong>Report Bugs</strong>: https://github.com/alquingadev/aeo-engine/issues</li>
</ul>
<h3>Credits</h3>
<p>Developed by PMV Agency for the WordPress community.</p>
<p>Built following Schema.org, Google Structured Data, and llmstxt.org best practices.</p>


AEO Engine

Complete SEO + AEO + GEO optimization engine. Generates Schema.org JSON-LD (9 types), Open Graph, Twitter Cards, and LLMs.

Schemify vs AEO Engine