Steve Grunwell

<p>Structured data allows developers and publishers to mark up content in a way that it’s easy for machines to understand. Proper use of structured data <a href="https://developers.google.com/search/docs/guides/intro-structured-data" rel="nofollow ugc">enables third-parties like Google to parse reviews, event data, and contact information in meaningful ways</a>, ensuring you’re getting the most “bang” out of your publishing buck.</p>
<p>Fortunately, the major players in the Search game, including Google, Microsoft, Yahoo!, and Yandex) came together in the early 2010s to form <a href="http://schema.org/docs/about.html" rel="nofollow ugc">Schema.org</a>, a collaborative, community-driven standard for structured data.</p>
<p>With the major search engines and communities behind it, we’re all marking up everything with appropriate structured data now, right?</p>
<p>Unfortunately, the process of implementing Schema.org in a site — especially one driven by dynamic content — is less than straightforward. <a href="https://wordpress.org" rel="ugc">WordPress</a>, for instance, <a href="https://ma.tt/2015/11/seventy-five-to-go/" rel="nofollow ugc">powers roughly a quarter of the web</a>, but implementing structured data across hundreds of thousands of themes would be a nightmare.</p>
<p>Or, at least it would be, if it weren’t for Schemify.</p>
<h4>What does Schemify do?</h4>
<p>There are two approaches to adding structured data to a website: via the markup or <a href="http://json-ld.org/" rel="nofollow ugc">JSON for Linking Data (JSON-LD)</a>.</p>
<p>Consider the following author information, which might appear at the bottom of a blog post:</p>
<pre><code>    
        
        <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
        <p>Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter</p>
    
</code></pre>
<p>If I wanted this information to use Schema.org markup, it would look something like this:</p>
<pre><code>    
        
        <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
        <p>Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter</p>
    
</code></pre>
<p>While that may not <em>seem</em> like a lot of work, that’s still a lot of extra markup being added. Even worse, a lot of that markup might normally be generated by WordPress helper functions like <a href="https://developer.wordpress.org/reference/functions/get_avatar/" rel="nofollow ugc"><code>get_avatar()</code></a>, which means extra work to get the necessary <code>itemprop</code> attribute in place.</p>
<p>Fortunately, the other approach for adding structured data is much more straight-forward in a theme, as it’s simply a JSON-LD object:</p>
<pre><code>    
    {
        "@context": "http://schema.org",
        "@type": "Person",
        "name": "Steve Grunwell",
        "url": "https://stevegrunwell.com",
        "image": "https://secure.gravatar.com/avatar/88ea4e10ed968136228545d7112d82cb?s=200",
        "description": "Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter"
    }
    
</code></pre>
<p>We simply generate this JSON-LD object and append it to our document’s <code><body></code>. When Google or anyone else who supports JSON-LD structured data parses our page, they can immediately understand that Steve Grunwell is a person and determine his website, avatar, and biography.</p>
<p>The best part? There’s no need to change the markup within our theme!</p>
<p><strong>Schemify aims to automate the generation of JSON-LD objects for content within WordPress.</strong> Its flexible structure and reasonable defaults enables drop-in support for structured data, regardless of the WordPress theme.</p>


Schemify

Adding schema to a site no longer has to be an afterthought. This plugin took our structured data game to the next level and I look forward to seeing how it helps improve our search ranking!

As advertised

Automatically generate Schema.org JSON-LD markup for WordPress content.

Md Jahid Shah

<p><strong>BBH Custom Schema</strong> helps you add, manage, and control custom JSON-LD schema in WordPress — without the limitations, conflicts, or unnecessary bloat often caused by traditional SEO plugins.</p>
<p>Many SEO plugins automatically generate structured data, but they can restrict customization, create duplicate schema, or output markup you cannot fully control. This makes advanced schema management difficult for developers, agencies, and SEO professionals.</p>
<p>BBH Custom Schema gives you direct control over your structured data by allowing you to manually add and manage JSON-LD schema on individual posts and pages. You decide exactly what schema is output, how it is structured, and where it appears.</p>
<p>The plugin also helps manage multiple schema blocks, validate JSON formatting, and combine separate JSON-LD structures into a clean valid format — all directly inside the WordPress editor.</p>
<p>Built for developers, SEO professionals, freelancers, and advanced WordPress users who need flexible and precise schema implementation without unnecessary complexity.</p>
<p>Note: This plugin does not generate schema automatically. You must provide valid JSON-LD markup.</p>
<p>🎥 Fix schema issues and take full control of JSON-LD<br />
👉 Watch full tutorial: https://youtu.be/vtijgX5JWr0</p>
<h3>Key Features</h3>
<ul>
<li>Full control over WordPress schema output without SEO plugin restrictions or lock-in</li>
<li>Generate schema using two modes: Automatic Schema Engine and Manual Schema Builder</li>
<li>AI-like automatic Article schema generation that analyzes post content and extracts structured data (title, author, date, headings, context) with a single click</li>
<li>Built-in structured generators for FAQPage and LocalBusiness schema with guided input fields</li>
<li>Fix duplicate and conflicting schema generated by SEO plugins like Rank Math or Yoast</li>
<li>Add custom JSON-LD schema to any post, page, or supported post type</li>
<li>Manage multiple schema types including Article, Product, FAQPage, LocalBusiness, Service, and more</li>
<li>Combine multiple JSON-LD blocks into a single valid structure to avoid schema errors</li>
<li>Works alongside existing SEO plugins without breaking compatibility</li>
<li>Lightweight and performance-focused — outputs only the schema you define or generate</li>
<li>Developer-friendly design built for SEO specialists, agencies, and WordPress power users</li>
<li>Clean and minimal WordPress editor integration with flexible schema workflow control</li>
</ul>
<p>Note: Validation only checks JSON format validity.</p>
<p>Plugin homepage:<br />
https://jahidshah.com/plugins/bbh-custom-schema/</p>
<h3>Our All Themes and Plugins</h3>
<h4>Themes</h4>
<ul>
<li><a href="https://wordpress.org/themes/bbh-lite/" rel="ugc">BBH Lite – LightWeight WordPress Theme</a></li>
</ul>
<h4>Plugins</h4>
<ul>
<li><a href="https://wordpress.org/plugins/bbh-seo-toolkit/" rel="ugc">BBH SEO Toolkit</a></li>
<li><a href="https://wordpress.org/plugins/bbh-custom-schema/" rel="ugc">BBH Custom Schema</a></li>
<li><a href="https://wordpress.org/plugins/bbh-redirection/" rel="ugc">BBH Redirection</a></li>
<li><a href="https://wordpress.org/plugins/aj-faq-block/" rel="ugc">AJ FAQ Block</a></li>
<li><a href="https://wordpress.org/plugins/aj-card-element/" rel="ugc">AJ Card Element</a></li>
<li><a href="https://wordpress.org/plugins/aj-square-testimonial-slider/" rel="ugc">AJ Square Testimonial Slider</a></li>
<li><a href="https://wordpress.org/plugins/aj-category-posts/" rel="ugc">AJ Category Posts</a></li>
<li><a href="https://wordpress.org/plugins/ajx-filter-for-woo/" rel="ugc">AJx Filter for WooCommerce</a></li>
</ul>
<h3>Usage</h3>
<h4>Automatic Schema (Article Only)</h4>
<ol>
<li>Create or edit any post or page.</li>
<li>Scroll down to the <strong>“BBH Custom Schema (Click to Expand)”</strong> section below the content editor.</li>
<li>Click the arrow to expand the field.</li>
<li>Enable <strong>“Automatic Schema Generator”</strong> option.</li>
<li>(Optional) Add custom inputs if needed (e.g., override author, schema headline, or description). Otherwise, leave blank for auto-detection.</li>
<li>Click <strong>“Generate Schema”</strong> — the system will automatically analyze your post content and create optimized Article schema (based on title, content structure, author, publish date, and headings).</li>
<li>Click <strong>Publish</strong> or <strong>Update</strong> to save changes.</li>
<li>Your schema will be automatically injected into the page source as JSON-LD in the website header (not visible to visitors).</li>
</ol>
<h3>Manual Schema (FAQ, LocalBusiness, Custom JSON-LD)</h3>
<ol>
<li>Create or edit any post or page.</li>
<li>Scroll down and open the <strong>“BBH Custom Schema (Click to Expand)”</strong> section below the content editor.</li>
<li>Paste your JSON-LD schema markup into the input box.</li>
<li>Click <strong>“Validate Schema”</strong> to check JSON format validity.</li>
<li>If using multiple JSON-LD blocks, paste them one after another (without <code><script></code> tags), then click <strong>“Combine Schemas”</strong> to merge them into a single valid structure.</li>
<li>Click <strong>Publish</strong> or <strong>Update</strong> to save your changes.</li>
<li>Your schema will be injected into the page source as JSON-LD structured data inside the website header (not visible to visitors).</li>
</ol>
<h3>Customize Your Schema:</h3>
<p>You can use any schema type supported by <a href="https://schema.org" rel="nofollow ugc">schema.org</a>. Simply paste the JSON-LD script into the provided field on each post or page.</p>
<h3>Support & Contact</h3>
<p><strong>Need help or want to report an issue?</strong></p>
<p>For any issues, please open a support ticket in the WordPress plugin repository or visit our <a href="https://www.jahidshah.com/contact-me/" rel="nofollow ugc">support page</a>.</p>


BBH Custom Schema – Add Custom JSON-LD to Your Website

Add and manage custom JSON-LD schema in WordPress without SEO plugin limitations, duplicate schema conflicts, or unnecessary overhead.

Schemify vs BBH Custom Schema – Add Custom JSON-LD to Your Website