Steve Grunwell

Structured data allows developers and publishers to mark up content in a way that it’s easy for machines to understand. Proper use of structured data <a href="https://developers.google.com/search/docs/guides/intro-structured-data" rel="nofollow ugc">enables third-parties like Google to parse reviews, event data, and contact information in meaningful ways</a>, ensuring you’re getting the most “bang” out of your publishing buck.
Fortunately, the major players in the Search game, including Google, Microsoft, Yahoo!, and Yandex) came together in the early 2010s to form <a href="http://schema.org/docs/about.html" rel="nofollow ugc">Schema.org</a>, a collaborative, community-driven standard for structured data.
With the major search engines and communities behind it, we’re all marking up everything with appropriate structured data now, right?
Unfortunately, the process of implementing Schema.org in a site — especially one driven by dynamic content — is less than straightforward. <a href="https://wordpress.org" rel="ugc">WordPress</a>, for instance, <a href="https://ma.tt/2015/11/seventy-five-to-go/" rel="nofollow ugc">powers roughly a quarter of the web</a>, but implementing structured data across hundreds of thousands of themes would be a nightmare.
Or, at least it would be, if it weren’t for Schemify.
<h4>What does Schemify do?</h4>
There are two approaches to adding structured data to a website: via the markup or <a href="http://json-ld.org/" rel="nofollow ugc">JSON for Linking Data (JSON-LD)</a>.
Consider the following author information, which might appear at the bottom of a blog post:
<pre><code> 
 
 <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
 Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
 
</code></pre>
If I wanted this information to use Schema.org markup, it would look something like this:
<pre><code> 
 
 <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
 Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
 
</code></pre>
While that may not seem like a lot of work, that’s still a lot of extra markup being added. Even worse, a lot of that markup might normally be generated by WordPress helper functions like <a href="https://developer.wordpress.org/reference/functions/get_avatar/" rel="nofollow ugc"><code>get_avatar()</code></a>, which means extra work to get the necessary <code>itemprop</code> attribute in place.
Fortunately, the other approach for adding structured data is much more straight-forward in a theme, as it’s simply a JSON-LD object:
<pre><code> 
 {
 "@context": "http://schema.org",
 "@type": "Person",
 "name": "Steve Grunwell",
 "url": "https://stevegrunwell.com",
 "image": "https://secure.gravatar.com/avatar/88ea4e10ed968136228545d7112d82cb?s=200",
 "description": "Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter"
 }
 
</code></pre>
We simply generate this JSON-LD object and append it to our document’s <code><body></code>. When Google or anyone else who supports JSON-LD structured data parses our page, they can immediately understand that Steve Grunwell is a person and determine his website, avatar, and biography.
The best part? There’s no need to change the markup within our theme!
Schemify aims to automate the generation of JSON-LD objects for content within WordPress. Its flexible structure and reasonable defaults enables drop-in support for structured data, regardless of the WordPress theme.

Schemify

Adding schema to a site no longer has to be an afterthought. This plugin took our structured data game to the next level and I look forward to seeing how it helps improve our search ranking!

As advertised

Automatically generate Schema.org JSON-LD markup for WordPress content.

Md Jahid Shah

BBH Custom Schema is a lightweight WordPress plugin that allows you to add custom JSON-LD schema markup to any post or page.
Many SEO plugins automatically generate schema markup, but they often limit customization. BBH Custom Schema gives you full control by allowing you to insert your own structured data directly into posts or pages.
This is useful for developers, SEO professionals, and website owners who want precise control over how search engines interpret their content.
Key Features:
<ul>
<li>Add custom JSON-LD schema to any post or page</li>
<li>Override schema generated by other SEO plugins</li>
<li>Works alongside Rank Math, Yoast SEO, and other SEO tools</li>
<li>Lightweight and fast performance</li>
<li>Clean JSON-LD output for structured data</li>
<li>Developer-friendly schema control</li>
<li>Fully responsive and mobile-friendly </li>
<li>Elementor compatible </li>
<li>Compatible with popular SEO plugins</li>
<li>Supports any Schema.org type</li>
<li>Simple interface inside the WordPress editor</li>
</ul>
Plugin homepage: 
https://jahidshah.com/plugins/bbh-custom-schema/
<h3>Other Plugins By Jahid Shah</h3>
<ul>
<li><a href="https://wordpress.org/plugins/bbh-custom-schema/" rel="ugc">BBH Custom Schema</a></li>
<li><a href="https://wordpress.org/plugins/aj-faq-block/" rel="ugc">AJ FAQ Block</a></li>
<li><a href="https://wordpress.org/plugins/aj-card-element/" rel="ugc">AJ Card Element</a></li>
<li><a href="https://wordpress.org/plugins/aj-square-testimonial-slider/" rel="ugc">AJ Square Testimonial Slider</a></li>
<li><a href="https://wordpress.org/plugins/aj-category-posts/" rel="ugc">AJ Category Posts</a></li>
<li><a href="https://wordpress.org/plugins/ajx-filter-for-woo/" rel="ugc">AJx Filter for WooCommerce</a></li>
</ul>
<h3>Usage</h3>
<ol>
<li>Create or edit any post or page. </li>
<li>Scroll down and look for the “Custom Schema (Click to Expand)” section below the content editor. </li>
<li>Click the arrow to expand the field. </li>
<li>Paste your JSON-LD schema markup inside the box.</li>
<li>Click Publish or Update to save your changes. </li>
<li>Your schema will now be added to the header of the post/page (not visible to regular visitors).</li>
</ol>
<h3>Customize Your Schema:</h3>
You can use any schema type supported by <a href="https://schema.org" rel="nofollow ugc">schema.org</a>. Simply paste the JSON-LD script into the provided field on each post or page.
<h3>Support & Contact</h3>
Need help or want to report an issue?
For any issues, please open a support ticket in the WordPress plugin repository or visit our <a href="https://www.jahidshah.com/contact/" rel="nofollow ugc">support page</a>.

BBH Custom Schema – Add Custom JSON-LD to Your Website

A simple, powerful plugin to add custom schema markup to WordPress posts & pages, helping search engines better understand your site's content.

Schemify vs BBH Custom Schema – Add Custom JSON-LD to Your Website