Steve Grunwell

Structured data allows developers and publishers to mark up content in a way that it’s easy for machines to understand. Proper use of structured data <a href="https://developers.google.com/search/docs/guides/intro-structured-data" rel="nofollow ugc">enables third-parties like Google to parse reviews, event data, and contact information in meaningful ways</a>, ensuring you’re getting the most “bang” out of your publishing buck.
Fortunately, the major players in the Search game, including Google, Microsoft, Yahoo!, and Yandex) came together in the early 2010s to form <a href="http://schema.org/docs/about.html" rel="nofollow ugc">Schema.org</a>, a collaborative, community-driven standard for structured data.
With the major search engines and communities behind it, we’re all marking up everything with appropriate structured data now, right?
Unfortunately, the process of implementing Schema.org in a site — especially one driven by dynamic content — is less than straightforward. <a href="https://wordpress.org" rel="ugc">WordPress</a>, for instance, <a href="https://ma.tt/2015/11/seventy-five-to-go/" rel="nofollow ugc">powers roughly a quarter of the web</a>, but implementing structured data across hundreds of thousands of themes would be a nightmare.
Or, at least it would be, if it weren’t for Schemify.
<h4>What does Schemify do?</h4>
There are two approaches to adding structured data to a website: via the markup or <a href="http://json-ld.org/" rel="nofollow ugc">JSON for Linking Data (JSON-LD)</a>.
Consider the following author information, which might appear at the bottom of a blog post:
<pre><code> 
 
 <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
 Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
 
</code></pre>
If I wanted this information to use Schema.org markup, it would look something like this:
<pre><code> 
 
 <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
 Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
 
</code></pre>
While that may not seem like a lot of work, that’s still a lot of extra markup being added. Even worse, a lot of that markup might normally be generated by WordPress helper functions like <a href="https://developer.wordpress.org/reference/functions/get_avatar/" rel="nofollow ugc"><code>get_avatar()</code></a>, which means extra work to get the necessary <code>itemprop</code> attribute in place.
Fortunately, the other approach for adding structured data is much more straight-forward in a theme, as it’s simply a JSON-LD object:
<pre><code> 
 {
 "@context": "http://schema.org",
 "@type": "Person",
 "name": "Steve Grunwell",
 "url": "https://stevegrunwell.com",
 "image": "https://secure.gravatar.com/avatar/88ea4e10ed968136228545d7112d82cb?s=200",
 "description": "Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter"
 }
 
</code></pre>
We simply generate this JSON-LD object and append it to our document’s <code><body></code>. When Google or anyone else who supports JSON-LD structured data parses our page, they can immediately understand that Steve Grunwell is a person and determine his website, avatar, and biography.
The best part? There’s no need to change the markup within our theme!
Schemify aims to automate the generation of JSON-LD objects for content within WordPress. Its flexible structure and reasonable defaults enables drop-in support for structured data, regardless of the WordPress theme.

Schemify

Adding schema to a site no longer has to be an afterthought. This plugin took our structured data game to the next level and I look forward to seeing how it helps improve our search ranking!

As advertised

Automatically generate Schema.org JSON-LD markup for WordPress content.

Milan Kaneria

vberkel

schemaappnick

What does the Schema App Structured Data WordPress Plugin Do?
The Schema App Structured Data WordPress Plugin automatically creates and deploys the default Schema.org Markup for your pages, posts, author, and other types of content on your WordPress site. By adding Schema Markup to your WordPress site, your pages will be eligible for rich results – allowing your site to stand out in search and get more clicks and conversions.
The plugin leverages the existing content on your site to automatically create and deploy the appropriate type of Schema Markup to your pages. Simply activate the plugin, add your business name and logo, and you’re done.
What type of default Schema Markup is automatically created with the Schema App WordPress Plugin?
<ul>
<li>Page: https://schema.org/Article</li>
<li>Post: https://schema.org/BlogPosting</li>
<li>Search: https://search.org/SearchResultsPage</li>
<li>Author: https://schema.org/ProfilePage</li>
<li>Category: https://schema.org/CollectionPage</li>
<li>Tag: https://schema.org/CollectionPage</li>
<li>Blog: https://schema.org/Blog</li>
<li>BreadcrumbList: https://schema.org/BreadcrumbList</li>
<li>WebSite: https://schema.org/WebSite</li>
</ul>
The plugin also automatically adds Video Schema Markup for all YouTube Videos embedded on your page.
You can customize your Page and Post Schema Markup through the default settings (e.g. posts can default to NewsArticle) or by directly editing the generated JSON-LD for each page.
End-to-End Schema Markup Solution for Enterprise Marketing Teams
Need more than just default Schema Markup for your WordPress site? We can help.
At Schema App, we offer an end-to-end custom Schema Markup solution for WordPress users. Our End-to-End Schema Markup Solution includes:
<ul>
<li>Access to Schema App Editor to generate custom Schema Markup for any page on your website</li>
<li>Access to the Schema App Highlighter to generate accurate, advanced Schema Markup at scale and deploy JSON-LD to your WordPress site</li>
<li>An assigned Customer Success Manager to help you manage your entire Schema Markup process, from strategy to results</li>
<li>Development of a reusable content knowledge graph that gives you insights into your content strategy and supports AI-driven search</li>
</ul>
With our solution, you can generate custom Schema Markup to describe your website content in detail and develop a reusable content knowledge graph that drives quality traffic to your site.
<a href="https://www.schemaapp.com/get-started/?utm_source=WordPress&utm_medium=Plugin+Repository" rel="nofollow ugc">Contact us</a> to learn how we can help you implement accurate, robust Schema Markup at scale across your WordPress site.

Schema App Structured Data

Get Schema.org structured data for all pages, posts, categories and profile pages on activation. Use Schema App to customize any Schema Markup.

Schemify vs Schema App Structured Data