Steve Grunwell

Structured data allows developers and publishers to mark up content in a way that it’s easy for machines to understand. Proper use of structured data <a href="https://developers.google.com/search/docs/guides/intro-structured-data" rel="nofollow ugc">enables third-parties like Google to parse reviews, event data, and contact information in meaningful ways</a>, ensuring you’re getting the most “bang” out of your publishing buck.
Fortunately, the major players in the Search game, including Google, Microsoft, Yahoo!, and Yandex) came together in the early 2010s to form <a href="http://schema.org/docs/about.html" rel="nofollow ugc">Schema.org</a>, a collaborative, community-driven standard for structured data.
With the major search engines and communities behind it, we’re all marking up everything with appropriate structured data now, right?
Unfortunately, the process of implementing Schema.org in a site — especially one driven by dynamic content — is less than straightforward. <a href="https://wordpress.org" rel="ugc">WordPress</a>, for instance, <a href="https://ma.tt/2015/11/seventy-five-to-go/" rel="nofollow ugc">powers roughly a quarter of the web</a>, but implementing structured data across hundreds of thousands of themes would be a nightmare.
Or, at least it would be, if it weren’t for Schemify.
<h4>What does Schemify do?</h4>
There are two approaches to adding structured data to a website: via the markup or <a href="http://json-ld.org/" rel="nofollow ugc">JSON for Linking Data (JSON-LD)</a>.
Consider the following author information, which might appear at the bottom of a blog post:
<pre><code> 
 
 <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
 Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
 
</code></pre>
If I wanted this information to use Schema.org markup, it would look something like this:
<pre><code> 
 
 <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
 Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
 
</code></pre>
While that may not seem like a lot of work, that’s still a lot of extra markup being added. Even worse, a lot of that markup might normally be generated by WordPress helper functions like <a href="https://developer.wordpress.org/reference/functions/get_avatar/" rel="nofollow ugc"><code>get_avatar()</code></a>, which means extra work to get the necessary <code>itemprop</code> attribute in place.
Fortunately, the other approach for adding structured data is much more straight-forward in a theme, as it’s simply a JSON-LD object:
<pre><code> 
 {
 "@context": "http://schema.org",
 "@type": "Person",
 "name": "Steve Grunwell",
 "url": "https://stevegrunwell.com",
 "image": "https://secure.gravatar.com/avatar/88ea4e10ed968136228545d7112d82cb?s=200",
 "description": "Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter"
 }
 
</code></pre>
We simply generate this JSON-LD object and append it to our document’s <code><body></code>. When Google or anyone else who supports JSON-LD structured data parses our page, they can immediately understand that Steve Grunwell is a person and determine his website, avatar, and biography.
The best part? There’s no need to change the markup within our theme!
Schemify aims to automate the generation of JSON-LD objects for content within WordPress. Its flexible structure and reasonable defaults enables drop-in support for structured data, regardless of the WordPress theme.

Schemify

Adding schema to a site no longer has to be an afterthought. This plugin took our structured data game to the next level and I look forward to seeing how it helps improve our search ranking!

As advertised

Automatically generate Schema.org JSON-LD markup for WordPress content.

Jayvin Busa

SchemaGenius AI simplifies adding JSON-LD schema markup to your WordPress site. Generate schemas automatically with AI or paste your own custom markup.
<h4>Two Ways to Add Schemas</h4>
Option 1: AI Generation 
1. Click “Generate with AI” button 
2. AI analyzes your content and creates schemas 
3. Save and publish
Option 2: Manual Input 
1. Copy any schema from Schema.org or other sources 
2. Paste it into the editor 
3. Save and publish
<h4>Key Features</h4>
<ul>
<li>AI-Powered Generation – Automatic schema creation using Google Gemini AI</li>
<li>Manual Input Support – Paste schemas from any source</li>
<li>Automatic Validation – Built-in validator checks schema accuracy</li>
<li>Multiple Schemas – Support for @graph format (multiple schemas per page)</li>
<li>Universal Compatibility – Works with any WordPress theme and page builder</li>
<li>Performance Optimized – Caching and conditional asset loading</li>
<li>Free to Use – Core features available at no charge</li>
</ul>
<h4>Supported Schema Types</h4>
Works with all common schema types including:
<ul>
<li>Article, BlogPosting, NewsArticle</li>
<li>Product, Service, LocalBusiness</li>
<li>Recipe, Video, FAQ, HowTo</li>
<li>Event, Review, JobPosting</li>
<li>Organization, Person</li>
<li>And many more from Schema.org</li>
</ul>
<h4>Ideal For</h4>
<ul>
<li>Bloggers – Add Article schemas to blog posts</li>
<li>E-commerce – Product schemas for online stores</li>
<li>Local Businesses – LocalBusiness schemas for better local visibility</li>
<li>Content Creators – Recipe, Video, and HowTo schemas</li>
<li>Publishers – NewsArticle and organization schemas</li>
</ul>
<h4>How It Works</h4>
For AI Generation:
<ol>
<li>Install plugin</li>
<li>Get API key from Google AI Studio</li>
<li>Click “Generate with AI” on any post</li>
<li>Schema created automatically</li>
</ol>
For Manual Input:
<ol>
<li>Install plugin</li>
<li>Copy schema markup from any source</li>
<li>Paste into the schema editor</li>
<li>Validate and save</li>
</ol>
No coding knowledge required. Simple interface suitable for beginners and experts.
<h4>Technical Features</h4>
<ul>
<li>Deep validation with detailed error reporting</li>
<li>Support for @context and @graph formats</li>
<li>Bulk schema generation for multiple posts</li>
<li>Caching system for improved performance</li>
<li>Clean, well-documented code</li>
<li>Follows WordPress coding standards</li>
</ul>
<h4>Google AI Integration</h4>
This plugin integrates with Google’s Gemini AI API for automatic schema generation. An API key is required for AI features. Google offers a free tier with generous usage limits. Visit <a href="https://aistudio.google.com/apikey" rel="nofollow ugc">Google AI Studio</a> to obtain your API key.
<h3>External Services</h3>
This plugin uses Google Gemini API to generate schema markup automatically. This service is optional and only used when you click “Generate with AI”. If you choose to input schema manually, no data is sent to this service.
When using the AI generation feature, the following data is sent to Google: 
* Post title and content 
* Post excerpt 
* Author name 
* Published and modified dates 
* Categories and tags 
* Featured image URL
This service is provided by Google. 
Terms of Service: <a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms of Service</a> 
Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>
<h3>Additional Info</h3>
For support, visit the <a href="https://wordpress.org/support/plugin/schemagenius-ai/" rel="ugc">WordPress support forums</a>
Documentation available at plugin settings page.

SchemaGenius AI

Add JSON-LD schema markup to WordPress with AI generation or manual input. Supports multiple schemas per page with automatic validation.

Schemify vs SchemaGenius AI