Steve Grunwell

Structured data allows developers and publishers to mark up content in a way that it’s easy for machines to understand. Proper use of structured data <a href="https://developers.google.com/search/docs/guides/intro-structured-data" rel="nofollow ugc">enables third-parties like Google to parse reviews, event data, and contact information in meaningful ways</a>, ensuring you’re getting the most “bang” out of your publishing buck.
Fortunately, the major players in the Search game, including Google, Microsoft, Yahoo!, and Yandex) came together in the early 2010s to form <a href="http://schema.org/docs/about.html" rel="nofollow ugc">Schema.org</a>, a collaborative, community-driven standard for structured data.
With the major search engines and communities behind it, we’re all marking up everything with appropriate structured data now, right?
Unfortunately, the process of implementing Schema.org in a site — especially one driven by dynamic content — is less than straightforward. <a href="https://wordpress.org" rel="ugc">WordPress</a>, for instance, <a href="https://ma.tt/2015/11/seventy-five-to-go/" rel="nofollow ugc">powers roughly a quarter of the web</a>, but implementing structured data across hundreds of thousands of themes would be a nightmare.
Or, at least it would be, if it weren’t for Schemify.
<h4>What does Schemify do?</h4>
There are two approaches to adding structured data to a website: via the markup or <a href="http://json-ld.org/" rel="nofollow ugc">JSON for Linking Data (JSON-LD)</a>.
Consider the following author information, which might appear at the bottom of a blog post:
<pre><code> 
 
 <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
 Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
 
</code></pre>
If I wanted this information to use Schema.org markup, it would look something like this:
<pre><code> 
 
 <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
 Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
 
</code></pre>
While that may not seem like a lot of work, that’s still a lot of extra markup being added. Even worse, a lot of that markup might normally be generated by WordPress helper functions like <a href="https://developer.wordpress.org/reference/functions/get_avatar/" rel="nofollow ugc"><code>get_avatar()</code></a>, which means extra work to get the necessary <code>itemprop</code> attribute in place.
Fortunately, the other approach for adding structured data is much more straight-forward in a theme, as it’s simply a JSON-LD object:
<pre><code> 
 {
 "@context": "http://schema.org",
 "@type": "Person",
 "name": "Steve Grunwell",
 "url": "https://stevegrunwell.com",
 "image": "https://secure.gravatar.com/avatar/88ea4e10ed968136228545d7112d82cb?s=200",
 "description": "Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter"
 }
 
</code></pre>
We simply generate this JSON-LD object and append it to our document’s <code><body></code>. When Google or anyone else who supports JSON-LD structured data parses our page, they can immediately understand that Steve Grunwell is a person and determine his website, avatar, and biography.
The best part? There’s no need to change the markup within our theme!
Schemify aims to automate the generation of JSON-LD objects for content within WordPress. Its flexible structure and reasonable defaults enables drop-in support for structured data, regardless of the WordPress theme.

Schemify

Adding schema to a site no longer has to be an afterthought. This plugin took our structured data game to the next level and I look forward to seeing how it helps improve our search ranking!

As advertised

Automatically generate Schema.org JSON-LD markup for WordPress content.

mtb labs

Schematiq makes it easy to add structured data (schema markup) to your WordPress site without touching any code. Help search engines understand your content and unlock rich results in Google Search.
Free Version Features:
<ul>
<li>LocalBusiness Schema – Perfect for local businesses, stores, restaurants</li>
<li>Organization Schema – For companies, charities, and organizations </li>
<li>FAQ Schema – Add FAQ rich results using global settings</li>
<li>Per-Page Controls – Enable/disable schema on individual pages</li>
<li>Clean Output – All schemas combined in a single @graph for optimal performance</li>
<li>Google Validated – Output tested with Google’s Rich Results Test</li>
<li>SEO Plugin Integration – One-click option to disable schema from Yoast, Rank Math, and All in One SEO to avoid duplicates</li>
<li>Copy from Local Business – On the Organization tab, copy name, logo, contact details and more from Local Business in one click</li>
</ul>
Want More?
Upgrade to <a href="https://mtblabs.io/schematiq" rel="nofollow ugc">Schematiq Pro</a> for additional schema types including Service, Product, Event, Article, per-page Service fields, and per-page FAQ items.
Why Schema Markup Matters:
Schema markup helps search engines understand your content, which can lead to: 
* Rich snippets in search results (stars, FAQs, business info) 
* Better click-through rates 
* Improved local SEO 
* Enhanced knowledge panel information
Easy Setup:
<ol>
<li>Install and activate the plugin</li>
<li>Go to Schematiq in your WordPress admin</li>
<li>Enable the schema types you need</li>
<li>Fill in your business information</li>
<li>That’s it! Schema markup is automatically added to your pages</li>
</ol>

Schematiq

Add JSON-LD schema markup to your WordPress site. Boost search visibility with rich results for LocalBusiness, Organization, FAQ and more.

Schemify vs Schematiq