Steve Grunwell

Structured data allows developers and publishers to mark up content in a way that it’s easy for machines to understand. Proper use of structured data <a href="https://developers.google.com/search/docs/guides/intro-structured-data" rel="nofollow ugc">enables third-parties like Google to parse reviews, event data, and contact information in meaningful ways</a>, ensuring you’re getting the most “bang” out of your publishing buck.
Fortunately, the major players in the Search game, including Google, Microsoft, Yahoo!, and Yandex) came together in the early 2010s to form <a href="http://schema.org/docs/about.html" rel="nofollow ugc">Schema.org</a>, a collaborative, community-driven standard for structured data.
With the major search engines and communities behind it, we’re all marking up everything with appropriate structured data now, right?
Unfortunately, the process of implementing Schema.org in a site — especially one driven by dynamic content — is less than straightforward. <a href="https://wordpress.org" rel="ugc">WordPress</a>, for instance, <a href="https://ma.tt/2015/11/seventy-five-to-go/" rel="nofollow ugc">powers roughly a quarter of the web</a>, but implementing structured data across hundreds of thousands of themes would be a nightmare.
Or, at least it would be, if it weren’t for Schemify.
<h4>What does Schemify do?</h4>
There are two approaches to adding structured data to a website: via the markup or <a href="http://json-ld.org/" rel="nofollow ugc">JSON for Linking Data (JSON-LD)</a>.
Consider the following author information, which might appear at the bottom of a blog post:
<pre><code> 
 
 <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
 Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
 
</code></pre>
If I wanted this information to use Schema.org markup, it would look something like this:
<pre><code> 
 
 <a href="https://stevegrunwell.com" rel="author nofollow ugc">Steve Grunwell</a>
 Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
 
</code></pre>
While that may not seem like a lot of work, that’s still a lot of extra markup being added. Even worse, a lot of that markup might normally be generated by WordPress helper functions like <a href="https://developer.wordpress.org/reference/functions/get_avatar/" rel="nofollow ugc"><code>get_avatar()</code></a>, which means extra work to get the necessary <code>itemprop</code> attribute in place.
Fortunately, the other approach for adding structured data is much more straight-forward in a theme, as it’s simply a JSON-LD object:
<pre><code> 
 {
 "@context": "http://schema.org",
 "@type": "Person",
 "name": "Steve Grunwell",
 "url": "https://stevegrunwell.com",
 "image": "https://secure.gravatar.com/avatar/88ea4e10ed968136228545d7112d82cb?s=200",
 "description": "Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter"
 }
 
</code></pre>
We simply generate this JSON-LD object and append it to our document’s <code><body></code>. When Google or anyone else who supports JSON-LD structured data parses our page, they can immediately understand that Steve Grunwell is a person and determine his website, avatar, and biography.
The best part? There’s no need to change the markup within our theme!
Schemify aims to automate the generation of JSON-LD objects for content within WordPress. Its flexible structure and reasonable defaults enables drop-in support for structured data, regardless of the WordPress theme.

Schemify

Adding schema to a site no longer has to be an afterthought. This plugin took our structured data game to the next level and I look forward to seeing how it helps improve our search ranking!

As advertised

Automatically generate Schema.org JSON-LD markup for WordPress content.

Lumiverse Dynamic

<h4>Local Business Schema Lite by Lumiverse</h4>
Local Business Schema Lite helps you add clean JSON-LD structured data to your WordPress website without touching code.
It is built for local businesses, service providers, shops, agencies and professionals who want search engines to better understand their business details, location, contact information, map link, geo coordinates, social profiles and service area.
Structured data can help search engines understand your content and may make your pages eligible for enhanced search features. It does not guarantee rankings or rich results.
<h4>Lite Features</h4>
<ul>
<li>4 generic business types: LocalBusiness, Corporation, Store, ProfessionalService</li>
<li>Business name</li>
<li>Business description</li>
<li>Street address</li>
<li>City</li>
<li>State / region</li>
<li>Address country</li>
<li>Postal code</li>
<li>Phone</li>
<li>Email</li>
<li>Website URL</li>
<li>Business image with Media Library selector</li>
<li>Logo with Media Library selector</li>
<li>Geo coordinates</li>
<li>Google Maps URL / hasMap</li>
<li>Price range</li>
<li>Area served</li>
<li>Facebook URL</li>
<li>Instagram URL</li>
<li>sameAs output for social profiles</li>
<li>Basic contactPoint output</li>
<li>Setup Wizard for easier configuration</li>
<li>Schema Health Check</li>
<li>Schema preview inside the admin page</li>
<li>Copy JSON-LD button</li>
<li>Google Rich Results Test shortcut</li>
<li>Schema.org Validator shortcut</li>
<li>Output location control: site-wide or homepage only</li>
<li>SEO plugin detection notice</li>
<li>Safer JSON-LD generation using wp_json_encode()</li>
</ul>
<h4>Upgrade to PRO</h4>
Need a more complete professional schema setup?
Local Business Schema PRO adds:
<ul>
<li>113+ searchable Schema.org business types</li>
<li>Multi-location support for up to 5 business locations</li>
<li>Opening hours</li>
<li>Payment methods</li>
<li>More social/profile identity links</li>
<li>Advanced output controls</li>
<li>WooCommerce Product Schema</li>
<li>Breadcrumbs Schema</li>
<li>Premium support</li>
<li>Lifetime license and updates</li>
</ul>
View the PRO version: 
https://store.lvdynamic.com/product/local-business-schema-pro/

Local Business Schema (JSON-LD) Lite

Add clean LocalBusiness JSON-LD structured data to WordPress without coding.

Schemify vs Local Business Schema (JSON-LD) Lite