Scoby Analytics

<p>Scoby Analytics is a privacy-focused analytics plugin for WordPress. It is designed to provide website operators with actionable usage statistics <strong>without using cookies, device fingerprinting, or cross-site identifiers</strong>.</p>
<p>The WordPress integration is a <strong>lightweight, client-side integration</strong> that prioritizes visitor privacy. Scoby’s goal is to enable analytics in a way that can typically be operated under <strong>legitimate interest</strong> (Art. 6(1)(f) GDPR) and <strong>without consent banners</strong>, provided it is used as intended and configured appropriately. Scoby does not provide legal advice; always assess your specific setup with your DPO/legal counsel. We’re happy to answer their questions at <a href="mailto:hello@scoby.io" rel="nofollow ugc">hello@scoby.io</a></p>
<h3>Privacy approach (GDPR / ePrivacy)</h3>
<p>Scoby is designed around the following principles:</p>
<ul>
<li><strong>No cookies / no storage on the user device</strong> (relevant for ePrivacy / TDDDG)</li>
<li><strong>No device fingerprinting</strong></li>
<li><strong>No user profiles or cross-site tracking</strong></li>
<li><strong>Anonymization before transmission</strong> and <strong>aggregated storage</strong> (no individual-level analytics)</li>
</ul>
<p>This means Scoby is not trying to “optimize consent rates”. Instead, it aims to reduce or avoid regulated processing operations in the first place by keeping analytics <strong>non-identifying</strong> and <strong>aggregate</strong>.</p>
<h3>What Scoby measures</h3>
<p>Scoby provides aggregated statistics such as:</p>
<ul>
<li>Page views and visits</li>
<li>Entry/exit pages and content performance</li>
<li>Engagement metrics (e.g., time-spent distributions/percentiles)</li>
<li>Conversion events (depending on your setup)</li>
<li>Referrers and traffic sources (without persistent identifiers)</li>
</ul>
<h3>What Scoby does not do</h3>
<ul>
<li>No cookies</li>
<li>No device fingerprinting</li>
<li>No cross-site tracking</li>
<li>No user/device profiles</li>
</ul>
<h3>Reporting & exports</h3>
<ul>
<li>WordPress dashboard reporting</li>
<li>Export to <code>.xlsx</code></li>
<li>Integrations with BI tools (e.g., Looker Studio, PowerBI, Tableau)</li>
</ul>
<h3>Third Party Services</h3>
<p>Scoby Analytics uses Scoby-operated servers for analytics processing.</p>
<h3>Service Used</h3>
<p><strong>Service:</strong> Scoby Analytics Servers<br />
<strong>Purpose:</strong> Capture, process, and store website usage statistics in an anonymized and aggregated form to provide analytics reporting.</p>
<h3>Data Handling and Privacy</h3>
<p>– <strong>Anonymization prior to transmission:</strong> Page views and associated metrics are anonymized before being transmitted to Scoby Analytics servers.<br />
– <strong>Aggregation:</strong> Stored data is aggregated and not intended to relate to identifiable individuals.<br />
– <strong>No personal identifiers:</strong> Scoby is designed to avoid collecting or storing identifiers such as cookies, fingerprinting signals, or IP addresses.</p>
<h3>Transparency and further information</h3>
<p>– Service information: https://www.scoby.io/<br />
– Terms of Use: https://www.scoby.io/terms<br />
– Privacy Policy: https://www.scoby.io/privacy</p>


Privacy-focused analytics for WordPress — designed to minimize data protection risk under EU GDPR and ePrivacy.

Tim Boulley

<p><strong>BT Visitor Insights</strong> is a privacy-friendly, self-hosted analytics plugin. Everything stays on your server — no Google Analytics, no third-party tracking scripts, no data sent to any external analytics platform.</p>
<p>Activate it and your dashboard starts filling with real visitor data: where they’re from, what pages they viewed, what device they’re on, and how long they’ve been around.</p>
<h4>Why use it?</h4>
<ul>
<li><strong>No third-party tracking.</strong> All visitor data stays in your WordPress database.</li>
<li><strong>Zero configuration.</strong> Activate the plugin and data starts collecting immediately.</li>
<li><strong>Lightweight.</strong> No bulky frontend tracking script — tracking happens server-side, so it works alongside any caching plugin.</li>
<li><strong>Real-time.</strong> See who’s on your site right now (last 15 minutes).</li>
<li><strong>Respectful.</strong> Honors the Do Not Track browser header and skips logged-in administrators.</li>
</ul>
<h4>Features</h4>
<ul>
<li>Real-time active-visitor count</li>
<li>IP geolocation — city, region, country, country flag</li>
<li>Page view tracking with titles and referrers</li>
<li>Device detection — desktop, mobile, tablet</li>
<li>Browser and operating system breakdown</li>
<li>Top pages, top referrers, top countries</li>
<li>30-day visual bar chart</li>
<li>Per-visitor history — click any IP to see every page they viewed</li>
<li>Date-range filters — today, 7 days, 30 days, 90 days, all time</li>
<li>Auto-cleanup — old data is purged based on your configurable retention period (default 90 days)</li>
<li>IP exclusion list and IP anonymization (in Settings)</li>
<li>CSV export of visitors and page views</li>
<li>Dashboard widget on the WP admin home screen</li>
<li>Admin bar badge with live visitor count</li>
<li>Skips bots, crawlers, and logged-in admins</li>
<li>Respects the Do Not Track header</li>
</ul>
<h4>Pro version</h4>
<p>A <a href="https://boulleytechnology.ca/bt-visitor-insights.php" rel="nofollow ugc">Pro version</a> adds:</p>
<ul>
<li><strong>Email digests</strong> — daily or weekly HTML report with stats, top pages, and trend comparisons</li>
<li><strong>Traffic-spike alerts</strong> — get an email when page views exceed your normal baseline</li>
<li><strong>Geo-blocking</strong> — block or redirect visitors from specific countries</li>
<li><strong>Scheduled CSV exports</strong> — weekly or monthly automated email exports</li>
<li><strong>Goals & conversions</strong> — track URL-based goals and unique converters</li>
<li><strong>REST API access</strong> — query stats, visitors, and page views via /wp-json/btvi/v1/</li>
<li><strong>Multi-site rollup</strong> — aggregate stats from multiple WordPress sites in one dashboard</li>
<li><strong>White-label dashboard</strong> — customize the menu label and page title for client sites</li>
<li><strong>Unlimited data retention</strong> — keep visitor history forever</li>
</ul>
<p>The Pro version is sold separately and is not required to use this free plugin.</p>
<h3>External Services</h3>
<p>This plugin uses the <strong>ip-api.com</strong> geolocation API to look up the city, region, and country for each new visitor IP address. This request is made server-side from your WordPress installation when a visitor is first seen.</p>
<ul>
<li>Service: ip-api.com</li>
<li>What is sent: the visitor’s IP address</li>
<li>When: once per unique visitor IP, server-side</li>
<li>Privacy policy: https://ip-api.com/docs/legal</li>
<li>Terms of service: https://ip-api.com/docs/legal</li>
</ul>
<p>No data is sent to Boulley Technology or any other third party.</p>


BT Visitor Insights

Lightweight, self-hosted visitor analytics with IP geolocation, page views, device detection, and a real-time dashboard. No third-party scripts.

Scoby Analytics vs BT Visitor Insights