Scoby Analytics

<p>Scoby Analytics is a privacy-focused analytics plugin for WordPress. It is designed to provide website operators with actionable usage statistics <strong>without using cookies, device fingerprinting, or cross-site identifiers</strong>.</p>
<p>The WordPress integration is a <strong>lightweight, client-side integration</strong> that prioritizes visitor privacy. Scoby’s goal is to enable analytics in a way that can typically be operated under <strong>legitimate interest</strong> (Art. 6(1)(f) GDPR) and <strong>without consent banners</strong>, provided it is used as intended and configured appropriately. Scoby does not provide legal advice; always assess your specific setup with your DPO/legal counsel. We’re happy to answer their questions at <a href="mailto:hello@scoby.io" rel="nofollow ugc">hello@scoby.io</a></p>
<h3>Privacy approach (GDPR / ePrivacy)</h3>
<p>Scoby is designed around the following principles:</p>
<ul>
<li><strong>No cookies / no storage on the user device</strong> (relevant for ePrivacy / TDDDG)</li>
<li><strong>No device fingerprinting</strong></li>
<li><strong>No user profiles or cross-site tracking</strong></li>
<li><strong>Anonymization before transmission</strong> and <strong>aggregated storage</strong> (no individual-level analytics)</li>
</ul>
<p>This means Scoby is not trying to “optimize consent rates”. Instead, it aims to reduce or avoid regulated processing operations in the first place by keeping analytics <strong>non-identifying</strong> and <strong>aggregate</strong>.</p>
<h3>What Scoby measures</h3>
<p>Scoby provides aggregated statistics such as:</p>
<ul>
<li>Page views and visits</li>
<li>Entry/exit pages and content performance</li>
<li>Engagement metrics (e.g., time-spent distributions/percentiles)</li>
<li>Conversion events (depending on your setup)</li>
<li>Referrers and traffic sources (without persistent identifiers)</li>
</ul>
<h3>What Scoby does not do</h3>
<ul>
<li>No cookies</li>
<li>No device fingerprinting</li>
<li>No cross-site tracking</li>
<li>No user/device profiles</li>
</ul>
<h3>Reporting & exports</h3>
<ul>
<li>WordPress dashboard reporting</li>
<li>Export to <code>.xlsx</code></li>
<li>Integrations with BI tools (e.g., Looker Studio, PowerBI, Tableau)</li>
</ul>
<h3>Third Party Services</h3>
<p>Scoby Analytics uses Scoby-operated servers for analytics processing.</p>
<h3>Service Used</h3>
<p><strong>Service:</strong> Scoby Analytics Servers<br />
<strong>Purpose:</strong> Capture, process, and store website usage statistics in an anonymized and aggregated form to provide analytics reporting.</p>
<h3>Data Handling and Privacy</h3>
<p>– <strong>Anonymization prior to transmission:</strong> Page views and associated metrics are anonymized before being transmitted to Scoby Analytics servers.<br />
– <strong>Aggregation:</strong> Stored data is aggregated and not intended to relate to identifiable individuals.<br />
– <strong>No personal identifiers:</strong> Scoby is designed to avoid collecting or storing identifiers such as cookies, fingerprinting signals, or IP addresses.</p>
<h3>Transparency and further information</h3>
<p>– Service information: https://www.scoby.io/<br />
– Terms of Use: https://www.scoby.io/terms<br />
– Privacy Policy: https://www.scoby.io/privacy</p>


Privacy-focused analytics for WordPress — designed to minimize data protection risk under EU GDPR and ePrivacy.

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