Scoby Analytics

<p>Scoby Analytics is a privacy-focused analytics plugin for WordPress. It is designed to provide website operators with actionable usage statistics <strong>without using cookies, device fingerprinting, or cross-site identifiers</strong>.</p>
<p>The WordPress integration is a <strong>lightweight, client-side integration</strong> that prioritizes visitor privacy. Scoby’s goal is to enable analytics in a way that can typically be operated under <strong>legitimate interest</strong> (Art. 6(1)(f) GDPR) and <strong>without consent banners</strong>, provided it is used as intended and configured appropriately. Scoby does not provide legal advice; always assess your specific setup with your DPO/legal counsel. We’re happy to answer their questions at <a href="mailto:hello@scoby.io" rel="nofollow ugc">hello@scoby.io</a></p>
<h3>Privacy approach (GDPR / ePrivacy)</h3>
<p>Scoby is designed around the following principles:</p>
<ul>
<li><strong>No cookies / no storage on the user device</strong> (relevant for ePrivacy / TDDDG)</li>
<li><strong>No device fingerprinting</strong></li>
<li><strong>No user profiles or cross-site tracking</strong></li>
<li><strong>Anonymization before transmission</strong> and <strong>aggregated storage</strong> (no individual-level analytics)</li>
</ul>
<p>This means Scoby is not trying to “optimize consent rates”. Instead, it aims to reduce or avoid regulated processing operations in the first place by keeping analytics <strong>non-identifying</strong> and <strong>aggregate</strong>.</p>
<h3>What Scoby measures</h3>
<p>Scoby provides aggregated statistics such as:</p>
<ul>
<li>Page views and visits</li>
<li>Entry/exit pages and content performance</li>
<li>Engagement metrics (e.g., time-spent distributions/percentiles)</li>
<li>Conversion events (depending on your setup)</li>
<li>Referrers and traffic sources (without persistent identifiers)</li>
</ul>
<h3>What Scoby does not do</h3>
<ul>
<li>No cookies</li>
<li>No device fingerprinting</li>
<li>No cross-site tracking</li>
<li>No user/device profiles</li>
</ul>
<h3>Reporting & exports</h3>
<ul>
<li>WordPress dashboard reporting</li>
<li>Export to <code>.xlsx</code></li>
<li>Integrations with BI tools (e.g., Looker Studio, PowerBI, Tableau)</li>
</ul>
<h3>Third Party Services</h3>
<p>Scoby Analytics uses Scoby-operated servers for analytics processing.</p>
<h3>Service Used</h3>
<p><strong>Service:</strong> Scoby Analytics Servers<br />
<strong>Purpose:</strong> Capture, process, and store website usage statistics in an anonymized and aggregated form to provide analytics reporting.</p>
<h3>Data Handling and Privacy</h3>
<p>– <strong>Anonymization prior to transmission:</strong> Page views and associated metrics are anonymized before being transmitted to Scoby Analytics servers.<br />
– <strong>Aggregation:</strong> Stored data is aggregated and not intended to relate to identifiable individuals.<br />
– <strong>No personal identifiers:</strong> Scoby is designed to avoid collecting or storing identifiers such as cookies, fingerprinting signals, or IP addresses.</p>
<h3>Transparency and further information</h3>
<p>– Service information: https://www.scoby.io/<br />
– Terms of Use: https://www.scoby.io/terms<br />
– Privacy Policy: https://www.scoby.io/privacy</p>


Privacy-focused analytics for WordPress — designed to minimize data protection risk under EU GDPR and ePrivacy.

erravi

<p>Quantely Activity is a lightweight, first-party plugin for WordPress that records pageviews and events.</p>
<p>Quantely Activity is built to capture activity reliably under imperfect conditions through server-side recording and optional client-side signals, while supporting filtering for bots, unwanted pages, IP sources and selectable WordPress logged-in roles.</p>
<p>Quantely Activity can be used for:</p>
<ul>
<li>Monitoring site behavior</li>
<li>Reviewing traffic patterns</li>
<li>Security and bot analysis</li>
<li>Feeding downstream analytics layers</li>
</ul>
<p>Quantely Activity is turn-key: install it, and pageviews and events should begin appearing shortly after. Raw activity data is retained for a configurable short period, helping keep the plugin lightweight and privacy-conscious.</p>
<h3>What Quantely Activity is</h3>
<p>Quantely Activity is a capture and monitoring layer. It is designed to record activity on your site in a structured and reliable way, with a strong focus on signal capture and data integrity.</p>
<p>Unlike many analytics tools, it does not focus on marketing analytics, attribution modelling, or behavioral profiling. It also does not rely solely on browser JavaScript. A server-side baseline helps ensure pageviews are still captured when scripts or beacons fail.</p>
<h3>Hybrid capture engine</h3>
<p>The plugin combines server-side pageview capture with optional browser-side signals.</p>
<p>Typical flow:</p>
<p>Browser request<br />
<span aria-hidden="true" class="wp-exclude-emoji">↓</span><br />
Server pageview baseline<br />
<span aria-hidden="true" class="wp-exclude-emoji">↓</span><br />
Browser attach (Beacon)<br />
– engagement pings<br />
– interaction events<br />
<span aria-hidden="true" class="wp-exclude-emoji">↓</span><br />
Correlation via pageview identifiers<br />
<span aria-hidden="true" class="wp-exclude-emoji">↓</span><br />
Bot classification and exclusions<br />
<span aria-hidden="true" class="wp-exclude-emoji">↓</span><br />
Deduplication and storage</p>
<p>This architecture helps keep capture reliable under real-world conditions where browser-only tracking can miss signals.</p>
<h3>Event correlation and deduplication</h3>
<p>Quantely Activity links browser-side signals back to the pageview where they occurred.</p>
<p>Engagement pings, clicks, form submissions, and similar events can be correlated to their originating pageview. Built-in deduplication helps avoid duplicate records when similar signals are captured from both browser and server-side sources.</p>
<p>This keeps the activity stream more accurate and easier to interpret.</p>
<h3>Fully on-site</h3>
<p>All captured activity is stored in your own WordPress database.</p>
<p>Quantely Activity does not send captured activity data to external services. IP addresses are never stored in plain form, and the plugin does not perform cross-site tracking.</p>
<h3>Privacy-aware design</h3>
<p>The plugin is designed with privacy-conscious principles in mind:</p>
<ul>
<li>No plain IP addresses stored</li>
<li>Short configurable retention window</li>
<li>Optional honoring of GPC / DNT signals</li>
<li>No external tracking services</li>
<li>Data remains on your own site</li>
</ul>
<p>This gives site owners visibility into activity while keeping capture local and controlled.</p>
<h3>Hooks</h3>
<p>Quantely Activity exposes a small developer API for integrations and downstream processing.</p>
<ul>
<li><code>qmon_hit_before_insert</code> — Filter a normalized hit array before it is stored.</li>
<li><code>qmon_hit_recorded</code> — Action fired after a hit has been stored. This is the main integration point for forwarding or persisting captured records.</li>
<li><code>qmon_event_normalize</code> — Filter a normalized event payload before it is finalized.</li>
<li><code>qmon_event_db_dedupe_window_sec</code> — Filter the database deduplication window for events.</li>
<li><code>qmon_bot_verdict</code> — Filter the bot-classification verdict before it is finalized.</li>
</ul>


Quantely Activity

Quantely Activity is a lightweight, first-party plugin for WordPress that records pageviews and events.

Scoby Analytics vs Quantely Activity