ServerTrack.io

ServerTrack is a powerful Server-Side Tracking solution designed to fix signal loss caused by iOS14, Ad Blockers, and ITP (Intelligent Tracking Prevention). By moving your tracking from the browser to the server, you ensure 99% data accuracy and improve your ROAS.
Why use this plugin?
Most tracking solutions require complex setups involving Google Tag Manager (GTM), DataLayer plugins, and expensive monthly subscriptions.
ServerTrack is different. This plugin handles everything:
<ol>
<li>Generates the DataLayer: It automatically detects WooCommerce events (ViewContent, AddToCart, Checkout, Purchase) and creates the necessary data. You do NOT need “GTM4WP” or any other plugin.</li>
<li>Connects to CAPI: It loads the ServerTrack SDK to send events directly to your server and Facebook Conversion API.</li>
<li>Handles Deduplication: Automatically manages Event IDs to ensure Facebook does not double-count events from your Browser Pixel and Server.</li>
</ol>
Key Features:
<ul>
<li>Zero-Code Setup: Just paste your Auth Key and select “Full Plug-and-Play”.</li>
<li>Custom Domain Support: Use your own subdomain (e.g., <code>track.yourstore.com</code>) to set first-party cookies and bypass ad blockers completely.</li>
<li>Automatic WooCommerce Tracking: Tracks Product Views, Cart Additions, Checkouts, and Purchases out of the box.</li>
<li>Advanced Matching: Automatically captures and hashes customer data (Email, Phone, Name, City) from WooCommerce orders to improve Facebook Match Quality scores.</li>
<li>Custom Events: Fire custom tracking events on any URL pattern you define.</li>
<li>URL Exclusions: Disable tracking on specific pages (e.g., privacy policy, terms).</li>
<li>Configurable AddToCart Triggers: Add custom CSS class, ID, name, href, or data-attribute selectors to detect add-to-cart buttons on any theme.</li>
</ul>

ServerTrack – Server-Side Tracking & Tagging for WooCommerce

Plug & Play Server-Side Tracking for WooCommerce. Auto-generates DataLayer events & connects Facebook CAPI instantly. No GTM required.

codifycore

CodifyCore sGTM for FluentCart connects FluentCart checkout activity to Server-Side Google Tag Manager and Google Analytics 4 Measurement Protocol.
The plugin helps store owners send key ecommerce events from WordPress instead of relying only on browser-side scripts. It routes events to a server-side GTM endpoint and improves attribution with first-party checkout data. Advanced direct Meta CAPI routing, diagnostics, and event tools are available in the separately distributed Pro extension.
<h4>Key features</h4>
<ul>
<li>Server-side ecommerce event tracking for FluentCart.</li>
<li>Optional Frontend Pixel tab for Meta browser Pixel events using a Pixel ID, not a pasted script tag.</li>
<li>sGTM routing through GA4 Measurement Protocol.</li>
<li>Purchase, InitiateCheckout, AddToCart, PageView, ViewContent, and Search tracking.</li>
<li>Compatibility points for separately distributed CodifyCore extensions.</li>
<li>SHA-256 hashing options for selected customer matching fields.</li>
<li>Privacy Policy Tool that generates copy-ready privacy, cookie, and data sharing statements from saved settings.</li>
<li>Gross or net order value reporting.</li>
</ul>
<h4>Purchase event behavior</h4>
The Purchase event is deduplication-protected and fires after a reliable order signal:
<ul>
<li>Payment status changes to Paid.</li>
<li>Order status changes to Processing.</li>
<li>Shipping status changes to Shipped or Delivered.</li>
<li>The receipt page fallback only fires after a reliable paid or processing signal.</li>
</ul>
<h4>Requirements</h4>
This plugin requires FluentCart to be installed and active. Without FluentCart, the addon remains inactive and shows an admin notice.

CodifyCore sGTM for FluentCart

Server-side tracking for FluentCart using sGTM and GA4 Measurement Protocol.

ServerTrack – Server-Side Tracking & Tagging for WooCommerce vs CodifyCore sGTM for FluentCart