levmedia123

<p>Shrinkwell Image Optimizer helps WordPress site builders optimize images locally, without an external API or account. It compresses JPEG/PNG images, creates WebP and AVIF versions where supported, keeps original backups, checks image SEO, and gives clear proof of delivery and savings.</p>
<p>Use the safe 5-image test first, review the result, then optimize the full media library with more confidence.</p>
<h4>Local-first optimization</h4>
<ul>
<li>Automatically optimize JPEG and PNG uploads on upload.</li>
<li>Preserve existing WebP media items instead of recompressing them.</li>
<li>Choose from Balanced, High compression, Near lossless, or Custom compression profiles.</li>
<li>Use controlled compression settings designed to preserve quality while reducing file size.</li>
<li>Resize oversized images to a maximum width and height.</li>
<li>Optimize thumbnails and strip image metadata/EXIF where possible.</li>
</ul>
<h4>Safe media library workflow</h4>
<ul>
<li>Run a safe 5-image optimization test before committing to a full media library run.</li>
<li>Optimize existing images directly from Media > Shrinkwell.</li>
<li>Review saved space, skipped files, and recent results before continuing.</li>
</ul>
<h4>WebP and AVIF delivery checks</h4>
<ul>
<li>Generate WebP versions when supported by your server.</li>
<li>Generate AVIF versions when the local AVIF encoder and safety checks pass.</li>
<li>Use the local <code>cwebp</code> binary when available, with WordPress image editor fallback.</li>
<li>Generate missing WebP files without recompressing originals.</li>
<li>Serve AVIF first, then WebP, with safe JPEG/PNG fallback markup.</li>
</ul>
<h4>Page Proof reports</h4>
<ul>
<li>Run a Page Proof scan on a live frontend page to verify modern image delivery, estimate image payload savings, and identify cached JPG/PNG URLs.</li>
<li>Copy or download a plain-text proof report for your own checks or client handoff.</li>
</ul>
<h4>Image SEO Check</h4>
<ul>
<li>Find images with missing alt text, weak alt text, and weak filenames.</li>
<li>Use safe one-click alt text suggestions when Shrinkwell has a reliable source.</li>
<li>Avoid blindly reusing random filenames, GUIDs, or camera-style names as SEO text.</li>
<li>Save alt text inline without leaving the Shrinkwell screen.</li>
</ul>
<h4>Backups & Restore</h4>
<ul>
<li>Keep original backups before replacing any files.</li>
<li>Restore all optimized images at once from a single screen.</li>
</ul>
<h4>Quick Start</h4>
<ol>
<li>Install Shrinkwell and open Media > Shrinkwell.</li>
<li>Run the 5-image safe test.</li>
<li>Review savings, skipped files, and backups.</li>
<li>Run Media Optimization for the full media library.</li>
<li>Use Page Proof to verify WebP/AVIF delivery on a real frontend page.</li>
</ol>
<h4>Insights & Logging</h4>
<ul>
<li>View optimization status directly in the Media Library list view.</li>
<li>Review an optimization log showing saved bytes, WebP/AVIF counts, and skipped files with clear reasons such as file size, dimensions, and processing limits.</li>
<li>Review current settings from the Overview page at a glance.</li>
</ul>
<h4>Settings & Recommendations</h4>
<ul>
<li>Configure everything from the Shrinkwell admin page under Media > Shrinkwell.</li>
<li>Scan your media library and receive tailored setting recommendations for your site.</li>
<li>Apply recommended settings in one click after scanning.</li>
<li>Scan for image SEO issues without automatically modifying content.</li>
</ul>
<p>Review prompts appear only after Shrinkwell has produced measurable results.</p>
<h4>What Shrinkwell Does Not Do</h4>
<ul>
<li>Does not send images to an external optimization service for core local features.</li>
<li>Does not require an account for free local optimization.</li>
<li>Does not automatically rewrite SEO content.</li>
</ul>
<h3>Privacy</h3>
<p>Shrinkwell optimizes images locally on your WordPress server. Core optimization never sends media files to an external API.</p>
<h3>License & Assets</h3>
<p>Shrinkwell is licensed under GPLv2 or later.</p>
<p>The included Shrinkwell logo and wordmark are original Levmedia brand assets and are distributed with this plugin under GPLv2 or later.</p>


Shrinkwell Image Optimizer

Free local image optimization for WordPress. No account. No external API. WebP/AVIF, backups, SEO checks, and proof reports included.

WPMU DEV - Your All-in-One WordPress Platform

Alex Dunae

<p><strong>Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality.</strong></p>
<p>Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work.</p>
<p>Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer.</p>
<p><strong>Trusted by 1+ Million Sites | 4.8/5 Star Rating</strong></p>
<p>Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest.</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/4E5PgBsi6eI?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<h3>Compress images without losing quality</h3>
<p>Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work.</p>
<p>You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server.</p>
<h3>Lazy load images for faster pages</h3>
<p>Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration.</p>
<h3>Serve WebP and AVIF images automatically (<a href="https://wpmudev.com/project/wp-smush-pro/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme-next-gen" rel="nofollow ugc">PRO</a>)</h3>
<p>Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site.</p>
<h3>Deliver images faster with an Image CDN (<a href="https://wpmudev.com/project/wp-smush-pro/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme-cdn" rel="nofollow ugc">PRO</a>)</h3>
<p>Serve images through a global image CDN to reduce latency and improve load times for visitors around the world.</p>
<ul>
<li>119 global CDN servers</li>
<li>Up to 500 GB of bandwidth</li>
<li>Faster image delivery based on visitor location</li>
<li>Improved performance for image-heavy and high-traffic sites</li>
</ul>
<h3>Automatically resize and fix image dimensions (<a href="https://wpmudev.com/project/wp-smush-pro/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme-auto-resize" rel="nofollow ugc">PRO</a>)</h3>
<p>Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights.</p>
<p>It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work.</p>
<h3>Optimize your entire site, automatically</h3>
<p>Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work.</p>
<ul>
<li>Optimize images automatically on upload</li>
<li>Compress images in bulk or individually</li>
<li>Works with your existing media library</li>
<li>No need to re-upload images</li>
<li>Enable image lazy load across your site</li>
<li>Convert images to WebP and AVIF</li>
<li>Deliver images with an integrated image CDN</li>
<li>Automatically resize and serve correctly sized images</li>
<li>Optimize images outside the media library with Directory Smush</li>
</ul>
<h3>Built for performance</h3>
<p>Smush improves page speed and overall performance by reducing image weight and improving how images are delivered.</p>
<ul>
<li>Reduce page load times</li>
<li>Improve user experience</li>
<li>Better performance for image-heavy pages</li>
<li>Supports image lazy load and preload images (PRO) for faster perceived performance</li>
</ul>
<h3>Works with your existing setup</h3>
<p>Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins.</p>
<ul>
<li>Compatible with Gutenberg, Elementor, WPBakery, and more</li>
<li>Works with WooCommerce stores</li>
<li>No need to change your workflow</li>
<li>Easy to enable and configure</li>
</ul>
<h3>Designed to be simple</h3>
<p>You don’t need to be a performance expert to optimize images with Smush image optimizer.</p>
<ul>
<li>Works out of the box</li>
<li>Simple settings when you need them</li>
<li>No technical knowledge required</li>
<li>Safe to use on any site</li>
</ul>
<h3>Why choose Smush?</h3>
<p>There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle.</p>
<ul>
<li>Trusted by over 1 million WordPress users</li>
<li>Built specifically for WordPress</li>
<li>Regular updates and improvements</li>
<li>Backed by the WPMU DEV team</li>
</ul>
<h3>Get started in minutes</h3>
<p>Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images.</p>
<h3>About Us</h3>
<p>WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here:<br />
<a href="https://wpmudev.com/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme&utm_content=wpmu_dev_link" rel="nofollow ugc">https://wpmudev.com/</a></p>
<p>Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:<br />
<a href="https://wpmudev.com/blog/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme&utm_content=wpmu_dev_blog_link" rel="nofollow ugc">WPMU DEV Blog</a></p>
<p>Hey, one more thing… we hope you <a href="https://profiles.wordpress.org/wpmudev/#content-plugins" rel="nofollow ugc">enjoy our free offerings</a> as much as we’ve loved making them for you!</p>
<h3>Contact and Credits</h3>
<p>Originally written by Alex Dunae at Dialect (<a href="http://dialect.ca/?wp_smush_it" rel="nofollow ugc">dialect.ca</a>, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.</p>


Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Thank you for taking over half of the WordPress dashboard with your giant ad. It motivated me to remove your plugin and install EWWW Image Optimizer instead.

Huge black friday Ad. Stop advertising on my dashboard.


Unfortunately, it does not support WordPress Multisite and Arabic Language.


Does not support WodPresss Multisite and Arabic Language

Compress and optimize images, enable lazy load, serve WebP & AVIF, and speed up your site with a global image CDN.

Shrinkwell Image Optimizer vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN