Ranel Shulman

<p><strong>Shulman UTM Attribution for Elementor</strong> brings real marketing attribution directly into your WordPress site.</p>
<p>Instead of relying only on external tools like Google Analytics, this plugin connects your traffic sources to actual leads and WooCommerce orders — so you can understand what truly drives results.</p>
<p>Know not just what happened — but what caused it.</p>
<h4>Why This Matters</h4>
<p>Most analytics tools show you traffic.</p>
<p>This plugin shows you <strong>what actually generated the lead or sale</strong>.</p>
<ul>
<li>Which campaign brought the customer?</li>
<li>Which source deserves the credit?</li>
<li>What really works in your marketing?</li>
</ul>
<p>No more guessing. No more “direct traffic” confusion.</p>
<h4>Attribution Model</h4>
<p>Built around a <strong>Last Non-Direct Click model (like Google Analytics)</strong>:</p>
<ul>
<li>Direct visits never overwrite real marketing sources</li>
<li>Internal navigation does not break attribution</li>
<li>Previous campaigns keep their credit</li>
</ul>
<p>Optional: enable <strong>First Click + Last Click tracking</strong> for deeper funnel analysis.</p>
<h4>Core Features</h4>
<p>Built to give you reliable, real-world attribution — not just raw data:</p>
<ul>
<li><strong>Last Non-Direct Click attribution</strong> – direct visits and internal page navigation never overwrite a previously stored source, matching Google Analytics default behavior</li>
<li><strong>7-day attribution window</strong> – UTM data persists for 7 days in localStorage and as a cookie</li>
<li><strong>Auto-fills Elementor hidden fields</strong> – works with standard <code>utm_source</code>, <code>utm_medium</code>, <code>utm_campaign</code>, <code>utm_content</code>, <code>utm_term</code> field IDs</li>
<li><strong>First Click + Last Click mode</strong> – optional per-form dual attribution using <code>fc_</code> / <code>lc_</code> prefixed field IDs</li>
<li><strong>50+ referrer sources detected</strong> – search engines, social networks, messaging apps (WhatsApp, Telegram, Viber), email providers (Gmail, Outlook, Yahoo Mail), video platforms, Israeli news sites, and more</li>
<li><strong>Click-ID detection</strong> – <code>gclid</code> (Google Ads), <code>fbclid</code> (Meta), <code>msclkid</code> (Bing), <code>ttclid</code> (TikTok), <code>li_fat_id</code> (LinkedIn), <code>twclid</code> (Twitter), <code>epik</code> (Pinterest), <code>dclid</code> (Google Display)</li>
<li><strong>Priority chain</strong> – UTM params <span aria-hidden="true" class="wp-exclude-emoji">→</span> Click-ID <span aria-hidden="true" class="wp-exclude-emoji">→</span> Referrer <span aria-hidden="true" class="wp-exclude-emoji">→</span> Direct (never overwrites)</li>
<li><strong>localStorage fallback</strong> – if localStorage is blocked, falls back to cookie; marks lead as “untracked” when both are unavailable</li>
</ul>
<h4>UTM Attribution Dashboard (Elementor Pro)</h4>
<p>When Elementor Pro is installed, every form submission is captured with full UTM attribution data and displayed in a dedicated reporting dashboard:</p>
<ul>
<li>New admin page <strong>UTM Attribution <span aria-hidden="true" class="wp-exclude-emoji">→</span> Attribution Dashboard</strong> — view lead attribution data at a glance</li>
<li>See source, medium, campaign, and attribution coverage for every captured lead</li>
<li>Color-coded Source column (paid = orange, organic = green, social = blue, email = purple)</li>
<li>Summary cards: Total leads · Attributed leads · Top source · Attribution rate %</li>
<li><strong>Attribution rate context label</strong> — Good / Partial / Low tracking visibility thresholds (≥70% / 40–70% / <40%)</li>
<li><strong>Key Insights panel</strong> — rule-based, deterministic insights: top source, unattributed rate, top combination, diversification tips</li>
<li><strong>Attributed vs Direct/Unknown breakdown</strong> — percentage and count split with visual bar</li>
<li><strong>Top Source / Medium / Campaign combinations</strong> — ranked table of most common attribution paths</li>
<li><strong>Where journeys start vs convert</strong> — last-touch source comparison with bar charts; links to First Click configuration</li>
<li>Filter by form name and by UTM source to analyze top-performing traffic segments</li>
<li>Full-text search across name, email, source, campaign</li>
<li>Export attribution records to CSV for offline analysis (UTF-8 with BOM for Excel compatibility)</li>
<li>Bulk delete old records</li>
</ul>
<p>This screen is designed for attribution and marketing analysis. Elementor’s native submissions table remains the primary source for full form-entry details.</p>
<h4>WooCommerce Integration</h4>
<p>Turn every order into actionable marketing insight:</p>
<ul>
<li>See exactly which source generated each order</li>
<li>Filter orders by traffic source</li>
<li>Export attribution data for analysis</li>
<li>Works with HPOS and legacy storage</li>
</ul>
<p>No external tools required.</p>
<p>Enable via <strong>UTM Attribution <span aria-hidden="true" class="wp-exclude-emoji">→</span> Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Enable WooCommerce tracking</strong>:</p>
<ul>
<li>Saves UTM source/medium/campaign/content/term/id to every order as order meta</li>
<li>Adds a color-coded <strong>UTM Source</strong> column to the WooCommerce Orders table</li>
<li>Adds a <strong>UTM Tracking</strong> meta box to each order detail page</li>
<li>Filter orders by UTM source using the dropdown in the Orders filter bar</li>
<li>UTM columns included in WooCommerce CSV export</li>
<li>Compatible with both HPOS and Legacy order storage</li>
</ul>
<h4>Elementor Form Setup</h4>
<p><strong>Last Click only (default — no configuration needed):</strong></p>
<p>Add hidden fields with these IDs to your Elementor form:<br />
    utm_source · <code>utm_medium</code> · <code>utm_campaign</code> · <code>utm_content</code> · <code>utm_term</code> · <code>utm_id</code></p>
<p><strong>First Click + Last Click (configure Form ID in Settings):</strong></p>
<p>Add hidden fields with these IDs:<br />
First click: <code>fc_source</code> · <code>fc_medium</code> · <code>fc_campaign</code> · <code>fc_content</code> · <code>fc_term</code><br />
Last click:  <code>lc_source</code> · <code>lc_medium</code> · <code>lc_campaign</code> · <code>lc_content</code> · <code>lc_term</code></p>
<h4>Privacy & GDPR</h4>
<ul>
<li>All data is stored locally in the visitor’s browser (localStorage + cookie)</li>
<li>No data is sent to external servers</li>
<li>Cookie name: <code>shulmanattrib_utm_data</code>, expiry: 7 days, contains only marketing source data (no PII)</li>
<li>Leads are stored in your own WordPress database for attribution reporting</li>
<li>Add the cookie to your cookie consent notice</li>
<li>No external APIs, no third-party tracking, no data sharing</li>
</ul>


Shulman UTM Attribution for Elementor

Understand where your leads and sales really come from — built-in attribution (First & Last Click) directly inside WordPress.

Attribution

<p>Plugin for <a href="http://attributionapp.com/?utm_source=wordpress&utm_medium=partners&utm_campaign=plugin_directory" title="Attribution" rel="nofollow ugc">Attribution</a></p>
<ul>
<li>Attribute marketing spend to revenue growth with precise calculations</li>
<li>Automatically pull in cost data from Google adwords and Facebook Ads</li>
<li>See a full browsing and purchase history of any specific customer</li>
</ul>
<p>Attribution uses precise methods to calculate the ROI from your online ads.</p>
<p>Attribution diligently tracks every touchpoint each visitor makes before a purchase is made.</p>
<p>We automatically track Organic and Social traffic broken down into categories for each search engine and social network.</p>
<p>When Google and Facebook are connected we pull in your campaigns and automatically tag your your Facebook ad URLs so we can see which ad each customer came from.</p>
<p>Attribution allows you to define custom traffic sources by URL path, referrer, or any combination of UTM tags or URL params.</p>
<p>When a purchase is made, we divide credit between each touchpoint that influenced the purchase decision.</p>
<p>We divide credit based on the attribution model you choose: time decay, linear, first touch, or last touch.</p>
<h4>See Your True ROI</h4>
<p>Attribution is the only platform that pulls your cost data from ad platforms, correlates that cost to specific users, then tracks revenue from those users over time.</p>
<h4>Eliminate Duplicate Tracking</h4>
<p>Use multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing. Get the full picture with first touch, last touch, linear and time decay attribution models.</p>
<h4>Tracking Any Type of Spending</h4>
<p>Apply any type of spending to any channel. Want to track ROI on a niche ad platform? No problem. Want to track the ROI of your social media consultants? We can do that too.</p>
<h4>Get Your Customer’s Full Story</h4>
<p>Each customer tells an interesting story that you’ll never get from a spreadsheet or an ad platform. Understand those stories and use them to power better marketing decisions.</p>
<h4>Track Real Lifetime Value</h4>
<p>Attribution lets you track both the revenue collected as it happens, and the revenue expected based on the account. You define your lifetime value and we track the ROI.</p>
<h4>Track Real People Across All Devices</h4>
<p>Our model is based on people, not devices, so you can seamlessly track customers across multiple devices, phones, and apps.</p>


Shulman UTM Attribution for Elementor vs Attribution for WordPress