Ranel Shulman

Shulman UTM Attribution for Elementor brings real marketing attribution directly into your WordPress site.
Instead of relying only on external tools like Google Analytics, this plugin connects your traffic sources to actual leads and WooCommerce orders — so you can understand what truly drives results.
Know not just what happened — but what caused it.
<h4>Why This Matters</h4>
Most analytics tools show you traffic.
This plugin shows you what actually generated the lead or sale.
<ul>
<li>Which campaign brought the customer?</li>
<li>Which source deserves the credit?</li>
<li>What really works in your marketing?</li>
</ul>
No more guessing. No more “direct traffic” confusion.
<h4>Attribution Model</h4>
Built around a Last Non-Direct Click model (like Google Analytics):
<ul>
<li>Direct visits never overwrite real marketing sources</li>
<li>Internal navigation does not break attribution</li>
<li>Previous campaigns keep their credit</li>
</ul>
Optional: enable First Click + Last Click tracking for deeper funnel analysis.
<h4>Core Features</h4>
Built to give you reliable, real-world attribution — not just raw data:
<ul>
<li>Last Non-Direct Click attribution – direct visits and internal page navigation never overwrite a previously stored source, matching Google Analytics default behavior</li>
<li>7-day attribution window – UTM data persists for 7 days in localStorage and as a cookie</li>
<li>Auto-fills Elementor hidden fields – works with standard <code>utm_source</code>, <code>utm_medium</code>, <code>utm_campaign</code>, <code>utm_content</code>, <code>utm_term</code> field IDs</li>
<li>First Click + Last Click mode – optional per-form dual attribution using <code>fc_</code> / <code>lc_</code> prefixed field IDs</li>
<li>50+ referrer sources detected – search engines, social networks, messaging apps (WhatsApp, Telegram, Viber), email providers (Gmail, Outlook, Yahoo Mail), video platforms, Israeli news sites, and more</li>
<li>Click-ID detection – <code>gclid</code> (Google Ads), <code>fbclid</code> (Meta), <code>msclkid</code> (Bing), <code>ttclid</code> (TikTok), <code>li_fat_id</code> (LinkedIn), <code>twclid</code> (Twitter), <code>epik</code> (Pinterest), <code>dclid</code> (Google Display)</li>
<li>Priority chain – UTM params → Click-ID → Referrer → Direct (never overwrites)</li>
<li>localStorage fallback – if localStorage is blocked, falls back to cookie; marks lead as “untracked” when both are unavailable</li>
</ul>
<h4>UTM Attribution Dashboard (Elementor Pro)</h4>
When Elementor Pro is installed, every form submission is captured with full UTM attribution data and displayed in a dedicated reporting dashboard:
<ul>
<li>New admin page UTM Attribution → Attribution Dashboard — view lead attribution data at a glance</li>
<li>See source, medium, campaign, and attribution coverage for every captured lead</li>
<li>Color-coded Source column (paid = orange, organic = green, social = blue, email = purple)</li>
<li>Summary cards: Total leads · Attributed leads · Top source · Attribution rate %</li>
<li>Attribution rate context label — Good / Partial / Low tracking visibility thresholds (≥70% / 40–70% / <40%)</li>
<li>Key Insights panel — rule-based, deterministic insights: top source, unattributed rate, top combination, diversification tips</li>
<li>Attributed vs Direct/Unknown breakdown — percentage and count split with visual bar</li>
<li>Top Source / Medium / Campaign combinations — ranked table of most common attribution paths</li>
<li>Where journeys start vs convert — last-touch source comparison with bar charts; links to First Click configuration</li>
<li>Filter by form name and by UTM source to analyze top-performing traffic segments</li>
<li>Full-text search across name, email, source, campaign</li>
<li>Export attribution records to CSV for offline analysis (UTF-8 with BOM for Excel compatibility)</li>
<li>Bulk delete old records</li>
</ul>
This screen is designed for attribution and marketing analysis. Elementor’s native submissions table remains the primary source for full form-entry details.
<h4>WooCommerce Integration</h4>
Turn every order into actionable marketing insight:
<ul>
<li>See exactly which source generated each order</li>
<li>Filter orders by traffic source</li>
<li>Export attribution data for analysis</li>
<li>Works with HPOS and legacy storage</li>
</ul>
No external tools required.
Enable via UTM Attribution → Settings → Enable WooCommerce tracking:
<ul>
<li>Saves UTM source/medium/campaign/content/term/id to every order as order meta</li>
<li>Adds a color-coded UTM Source column to the WooCommerce Orders table</li>
<li>Adds a UTM Tracking meta box to each order detail page</li>
<li>Filter orders by UTM source using the dropdown in the Orders filter bar</li>
<li>UTM columns included in WooCommerce CSV export</li>
<li>Compatible with both HPOS and Legacy order storage</li>
</ul>
<h4>Elementor Form Setup</h4>
Last Click only (default — no configuration needed):
Add hidden fields with these IDs to your Elementor form: 
 utm_source · <code>utm_medium</code> · <code>utm_campaign</code> · <code>utm_content</code> · <code>utm_term</code> · <code>utm_id</code>
First Click + Last Click (configure Form ID in Settings):
Add hidden fields with these IDs: 
First click: <code>fc_source</code> · <code>fc_medium</code> · <code>fc_campaign</code> · <code>fc_content</code> · <code>fc_term</code> 
Last click: <code>lc_source</code> · <code>lc_medium</code> · <code>lc_campaign</code> · <code>lc_content</code> · <code>lc_term</code>
<h4>Privacy & GDPR</h4>
<ul>
<li>All data is stored locally in the visitor’s browser (localStorage + cookie)</li>
<li>No data is sent to external servers</li>
<li>Cookie name: <code>shulmanattrib_utm_data</code>, expiry: 7 days, contains only marketing source data (no PII)</li>
<li>Leads are stored in your own WordPress database for attribution reporting</li>
<li>Add the cookie to your cookie consent notice</li>
<li>No external APIs, no third-party tracking, no data sharing</li>
</ul>

Shulman UTM Attribution for Elementor

Understand where your leads and sales really come from — built-in attribution (First & Last Click) directly inside WordPress.

dwynkoop

ngwkoop

This WordPress plugin that lets you intelligently evaluate your marketing campaign effectiveness. It is based on weighted lags – the time from when customers click on a marketing channel to when they buy or convert – to assign likelihood of that marketing channel’s influence on the convertion or purchase. It attributes a percentage of each conversion to each marketing channel the customer used, shows you the entire path of the customer, and which campaigns are performing well.
First, you should define all your digital marketing channels; affiliates, pay per click, SEO, email, social, etc. You can then define the number of days that the channel can influence a conversion. Of course, as time passes, the likelihood that an interaction influences a conversion is diminished in a lag curve. For example, if a customer clicks through on an email and converts, that email is almost guaranteed to have influenced that conversion.
Over time though, say a few days later, if the customer comes back to your site and converts without a new click-through, the email probably had some influence but it’s not as certain. So we would weight the conversion after click-through much higher than the conversion a few days after click-through.
Each channel’s lag curve will differ. Some digital marketing channels assist the purchase such as affiliate coupons. The may not be that influential since the customer’s is already along the journey to conversion. Some channels are subscription-based such as email or SMS. People who subscribe are already aware of your brand and while the marketing contact is influential, there’s an element of brand awareness that comes into play. Of course, there is marketing where the customer is doing a search, finds your product, may or may not have ever heard of your company, but clicks through to find out more. That path is highly influential.
Once each channel’s lag curve is setup (there is a wizard to help), then you can setup campaigns and delivery events. Campaigns are marketing programs that may or may not be tied to specific channels, e.g., \”father’s day sale\”). Usually they have a budget and a fixed period of time. Delivery events then are the channels used to deliver the marketing message for that campaign. For our father’s day sale, perhaps you will send a general email blast and then follow that up with some display ads and maybe even a followup targeted email.
Each delivery event is assigned a number. Simply add that number to the click-through URL such as vs_evt={delivery event number}. That is the trick to help the plugin track the responses to the marketing. There is no opportunity on SEO to add any parameters to the click-through. The plugin is smart enough to detect SEO from the referrers as long as your landing page is HTTPS.
Conversion can be tracking from WooCommerce or from a thank you page on your site. Currently, thank yous served from Ajax are not supported but are on the list for a future enhancement.
Once we have click-throughs and conversions, there is a procedure which will interrogate the data and assign influence and attribution and present that information in reports. It will also detect the path to conversion, that is, the marketing channel interactions that worked together in concert to influence the conversion.
See more on <a href="http://marketingperformanceplugin.com?vs_evt=1224" rel="nofollow ugc">MarketingPerformancePlugin.com</a>.
<h3>Support</h3>
Besides using WordPress.org plugin page, you can also email us directly from <a href="http://marketingperformanceplugin.com?vs_evt=1224" rel="nofollow ugc">MarketingPerformancePlugin.com</a>.

Marketing Performance

Get the real picture of marketing channels customers use to convert! Weighted paths across multiple channels, timing, channel characteristics, etc.

Shulman UTM Attribution for Elementor vs Marketing Performance