Ranel Shulman

Shulman UTM Attribution for Elementor brings real marketing attribution directly into your WordPress site.
Instead of relying only on external tools like Google Analytics, this plugin connects your traffic sources to actual leads and WooCommerce orders — so you can understand what truly drives results.
Know not just what happened — but what caused it.
<h4>Why This Matters</h4>
Most analytics tools show you traffic.
This plugin shows you what actually generated the lead or sale.
<ul>
<li>Which campaign brought the customer?</li>
<li>Which source deserves the credit?</li>
<li>What really works in your marketing?</li>
</ul>
No more guessing. No more “direct traffic” confusion.
<h4>Attribution Model</h4>
Built around a Last Non-Direct Click model (like Google Analytics):
<ul>
<li>Direct visits never overwrite real marketing sources</li>
<li>Internal navigation does not break attribution</li>
<li>Previous campaigns keep their credit</li>
</ul>
Optional: enable First Click + Last Click tracking for deeper funnel analysis.
<h4>Core Features</h4>
Built to give you reliable, real-world attribution — not just raw data:
<ul>
<li>Last Non-Direct Click attribution – direct visits and internal page navigation never overwrite a previously stored source, matching Google Analytics default behavior</li>
<li>7-day attribution window – UTM data persists for 7 days in localStorage and as a cookie</li>
<li>Auto-fills Elementor hidden fields – works with standard <code>utm_source</code>, <code>utm_medium</code>, <code>utm_campaign</code>, <code>utm_content</code>, <code>utm_term</code> field IDs</li>
<li>First Click + Last Click mode – optional per-form dual attribution using <code>fc_</code> / <code>lc_</code> prefixed field IDs</li>
<li>50+ referrer sources detected – search engines, social networks, messaging apps (WhatsApp, Telegram, Viber), email providers (Gmail, Outlook, Yahoo Mail), video platforms, Israeli news sites, and more</li>
<li>Click-ID detection – <code>gclid</code> (Google Ads), <code>fbclid</code> (Meta), <code>msclkid</code> (Bing), <code>ttclid</code> (TikTok), <code>li_fat_id</code> (LinkedIn), <code>twclid</code> (Twitter), <code>epik</code> (Pinterest), <code>dclid</code> (Google Display)</li>
<li>Priority chain – UTM params → Click-ID → Referrer → Direct (never overwrites)</li>
<li>localStorage fallback – if localStorage is blocked, falls back to cookie; marks lead as “untracked” when both are unavailable</li>
</ul>
<h4>UTM Attribution Dashboard (Elementor Pro)</h4>
When Elementor Pro is installed, every form submission is captured with full UTM attribution data and displayed in a dedicated reporting dashboard:
<ul>
<li>New admin page UTM Attribution → Attribution Dashboard — view lead attribution data at a glance</li>
<li>See source, medium, campaign, and attribution coverage for every captured lead</li>
<li>Color-coded Source column (paid = orange, organic = green, social = blue, email = purple)</li>
<li>Summary cards: Total leads · Attributed leads · Top source · Attribution rate %</li>
<li>Attribution rate context label — Good / Partial / Low tracking visibility thresholds (≥70% / 40–70% / <40%)</li>
<li>Key Insights panel — rule-based, deterministic insights: top source, unattributed rate, top combination, diversification tips</li>
<li>Attributed vs Direct/Unknown breakdown — percentage and count split with visual bar</li>
<li>Top Source / Medium / Campaign combinations — ranked table of most common attribution paths</li>
<li>Where journeys start vs convert — last-touch source comparison with bar charts; links to First Click configuration</li>
<li>Filter by form name and by UTM source to analyze top-performing traffic segments</li>
<li>Full-text search across name, email, source, campaign</li>
<li>Export attribution records to CSV for offline analysis (UTF-8 with BOM for Excel compatibility)</li>
<li>Bulk delete old records</li>
</ul>
This screen is designed for attribution and marketing analysis. Elementor’s native submissions table remains the primary source for full form-entry details.
<h4>WooCommerce Integration</h4>
Turn every order into actionable marketing insight:
<ul>
<li>See exactly which source generated each order</li>
<li>Filter orders by traffic source</li>
<li>Export attribution data for analysis</li>
<li>Works with HPOS and legacy storage</li>
</ul>
No external tools required.
Enable via UTM Attribution → Settings → Enable WooCommerce tracking:
<ul>
<li>Saves UTM source/medium/campaign/content/term/id to every order as order meta</li>
<li>Adds a color-coded UTM Source column to the WooCommerce Orders table</li>
<li>Adds a UTM Tracking meta box to each order detail page</li>
<li>Filter orders by UTM source using the dropdown in the Orders filter bar</li>
<li>UTM columns included in WooCommerce CSV export</li>
<li>Compatible with both HPOS and Legacy order storage</li>
</ul>
<h4>Elementor Form Setup</h4>
Last Click only (default — no configuration needed):
Add hidden fields with these IDs to your Elementor form: 
 utm_source · <code>utm_medium</code> · <code>utm_campaign</code> · <code>utm_content</code> · <code>utm_term</code> · <code>utm_id</code>
First Click + Last Click (configure Form ID in Settings):
Add hidden fields with these IDs: 
First click: <code>fc_source</code> · <code>fc_medium</code> · <code>fc_campaign</code> · <code>fc_content</code> · <code>fc_term</code> 
Last click: <code>lc_source</code> · <code>lc_medium</code> · <code>lc_campaign</code> · <code>lc_content</code> · <code>lc_term</code>
<h4>Privacy & GDPR</h4>
<ul>
<li>All data is stored locally in the visitor’s browser (localStorage + cookie)</li>
<li>No data is sent to external servers</li>
<li>Cookie name: <code>shulmanattrib_utm_data</code>, expiry: 7 days, contains only marketing source data (no PII)</li>
<li>Leads are stored in your own WordPress database for attribution reporting</li>
<li>Add the cookie to your cookie consent notice</li>
<li>No external APIs, no third-party tracking, no data sharing</li>
</ul>

Shulman UTM Attribution for Elementor

Understand where your leads and sales really come from — built-in attribution (First & Last Click) directly inside WordPress.

Boone Gorges

lmrhody

Aram Zucker-Scharff

Amanda Regan

Joan Fragaszy Troyano

PressForward

Jeremy Boggs

PressForward is a free plugin that provides an editorial workflow for content aggregation and curation within the WordPress dashboard. It is designed for bloggers and editorial teams who wish to collect, discuss, and share content from a variety of sources on the open web.
PressForward helps you:
<ul>
<li>Collect content from the web via a feed reader and a bookmarklet</li>
<li>Discuss content through a collaborative editing interface</li>
<li>Share content using best practices for attribution and citation</li>
</ul>
Collect
<ul>
<li>Aggregate content using RSS/Atom feeds</li>
<li>Capture any web content with a bookmarklet</li>
<li>Import full text, image, video content, and post metadata</li>
<li>Batch add feeds using OPML files</li>
<li>Integrate standardized content with <a href="https://www.readability.com/" rel="nofollow ugc">Readability</a></li>
</ul>
Discuss
<ul>
<li>Discuss content internally with private commenting</li>
<li>Count nominations from teams of contributors and editors</li>
<li>Expose item metadata, including the name of the source and method of nomination</li>
</ul>
Share
<ul>
<li>Allow contributors to send items directly to their own Twitter account</li>
<li>Attach full content, attribution link, canonical URL, and metadata to WordPress Posts as Draft</li>
<li>Republish any content type supported by your theme (text, image, quote, snippet, etc.)</li>
<li>Optional auto-redirect back to original source</li>
<li>Export an RSS feed that combines all content from site’s feed list</li>
</ul>
Instructions for use are found in our <a href="https://github.com/PressForward/pressforward/wiki" rel="nofollow ugc">User Manual</a>.
<a href="https://github.com/PressForward/pressforward/wiki/FAQ#how-does-pressforward-compare-to-other-plugins" rel="nofollow ugc">See how we compare to other WordPress plugins</a>.
The PressForward Plugin has been developed and maintained by <a href="https://digitalscholar.org" rel="nofollow ugc">Digital Scholar</a> since 2019. <a href="https://boone.gorg.es" rel="nofollow ugc">Boone B. Gorges</a> is the lead developer. The plugin was originally developed by the <a href="https://chnm.gmu.edu" rel="nofollow ugc">Roy Rosenzweig Center for History and New Media</a> at <a href="https://gmu.edu" rel="nofollow ugc">George Mason University</a> as part of the <a href="https://pressforward.org" rel="nofollow ugc">PressForward Project</a>, generously funded by the Alfred P. Sloan Foundation. Previous developers include <a href="http://aramzs.me/" rel="nofollow ugc">Aram Zucker-Scharff</a>, and Jeremy Boggs. PressForward is free to use and modify under a <a href="https://www.gnu.org/licenses/gpl-3.0.en.html" rel="nofollow ugc">GNU GPL3 license</a>.
<a href="https://github.com/PressForward/pressforward/wiki/Devbook" rel="nofollow ugc">Detailed information about our code</a> can be found on our <a href="https://github.com/PressForward/pressforward/wiki/" rel="nofollow ugc">GitHub Wiki</a>.


This does so much more than PressThis! ever did and it does it well. The developers are also responsive to useful feedback and ideas.


More than just a replacement for Press This!

PressForward provides an integrated workflow for curating content aggregated from the web.

Shulman UTM Attribution for Elementor vs PressForward