Simple Web Marketing

The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not.
The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated.
The plugin is tested and works with:
<ul>
<li>HubSpot</li>
<li>Salesforce (Web-to-Lead)</li>
<li>Contact Form 7</li>
<li>WPForms</li>
<li>Ninja Forms</li>
<li>Gravity Forms</li>
</ul>
The plugin includes:
<ul>
<li>A lightweight JavaScript file to capture url attribution data from the browser.</li>
<li>An admin dashboard to view instructions for using the plugin.</li>
<li>A UTM tag generator and logging tool.</li>
<li>A HubSpot proxy to forward attribution data to your HubSpot account.</li>
<li>Resilient AJAX form integration for modern, single-page submission tracking.</li>
</ul>
<h3>External services</h3>
This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time.
Simple Web Marketing Cloud (opt-in)
<ul>
<li>Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com)</li>
<li>Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site.</li>
<li>Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance.</li>
<li>Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp.</li>
<li>When data is sent: Only when cloud sync is enabled in Settings and only on conversion events.</li>
<li>Terms & Privacy: <a href="https://www.simplewebmarketing.com/terms/" rel="nofollow ugc">Terms of Service</a> — <a href="https://www.simplewebmarketing.com/privacy-policy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
HubSpot Forms API (opt-in, existing feature)
<ul>
<li>Service: HubSpot Forms API (provided by HubSpot, Inc.)</li>
<li>Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.</li>
<li>Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).</li>
<li>Terms & Privacy: This service is subject to HubSpot’s <a href="https://legal.hubspot.com/terms-of-service" rel="nofollow ugc">Terms of Service</a> and <a href="https://legal.hubspot.com/privacy-policy" rel="nofollow ugc">Privacy Policy</a>.</li>
</ul>

Simple Web Marketing Attribution

A simple plugin to capture and store web marketing attribution tags with most forms.

error

Welcome to a whole new way of keeping your blog, forum, guestbook, wiki or 
content management system free of link spam. Bad Behavior is a PHP-based 
solution for blocking link spam and the robots which deliver it.
Thousands of sites large and small, like SourceForge, GNOME, the U.S. 
Department of Education, and many more, trust Bad Behavior to help reduce 
incoming link spam and malicious activity.
Bad Behavior complements other link spam solutions by acting as a gatekeeper, 
preventing spammers from ever delivering their junk, and in many cases, from 
ever reading your site in the first place. This keeps your site’s load down, 
makes your site logs cleaner, and can help prevent denial of service 
conditions caused by spammers.
Bad Behavior also transcends other link spam solutions by working in a 
completely different, unique way. Instead of merely looking at the content of 
potential spam, Bad Behavior analyzes the delivery method as well as the 
software the spammer is using. In this way, Bad Behavior can stop spam attacks 
even when nobody has ever seen the particular spam before.
Bad Behavior is designed to work alongside existing spam prevention services 
to increase their effectiveness and efficiency. Whenever possible, you should 
run it in combination with a more traditional spam prevention service.
Bad Behavior works on, or can be adapted to, virtually any PHP-based Web 
software package. Bad Behavior is available natively for WordPress, MediaWiki, 
Drupal, ExpressionEngine, and LifeType, and people have successfully made it 
work with Movable Type, phpBB, and many other packages.
Installing and configuring Bad Behavior on most platforms is simple and takes 
only a few minutes. In most cases, no configuration at all is needed. Simply 
turn it on and stop worrying about spam!
The core of Bad Behavior is free software released under the GNU Lesser General 
Public License, version 3, or at your option, any later version.
<h3>Release Notes</h3>
<h4>Bad Behavior 2.2 Known Issues</h4>
<ul>
<li>
Bad Behavior 2.2 requires MySQL 5.0 or later and PHP 5.2 or later.
</li>
<li>
CloudFlare users must enable the Reverse Proxy option in Bad Behavior’s 
settings. See the documentation for further details.
</li>
<li>
Bad Behavior is unable to protect internally cached pages on MediaWiki. 
Only form submissions will be protected.
</li>
<li>
When upgrading from version 2.0.19 or prior on MediaWiki and WordPress, 
you must remove the old version of Bad Behavior from your system manually 
before manually installing the new version. Other platforms are not 
affected by this issue.
</li>
<li>
Bad Behavior on WordPress requires version 3.1 or later. Users of older 
versions should upgrade WordPress prior to installing Bad Behavior.
</li>
<li>
On WordPress when using WP-Super Cache, Bad Behavior must be enabled in 
WP-Super Cache’s configuration in order to protect PHP Cached or Legacy 
Cached pages. Bad Behavior cannot protect mod_rewrite cached (Super Cached) 
pages.
</li>
<li>
When using Bad Behavior in conjunction with Spam Karma 2, you may see PHP 
warnings when Spam Karma 2 displays its internally generated CAPTCHA. This 
is a design problem in Spam Karma 2. Contact the author of Spam Karma 2 for 
a fix.
</li>
</ul>

Bad Behavior

Although sometimes it can be tricky if you get a false positive, those are pretty rare (haven't seen one in a couple years). Works well to keep bad actors off your site.

works nicely

Bad Behavior prevents spammers from ever delivering their junk, and in many
cases, from ever reading your site in the first place.

Simple Web Marketing Attribution vs Bad Behavior