Simple Web Marketing

The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not.
The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated.
The plugin is tested and works with:
<ul>
<li>HubSpot</li>
<li>Salesforce (Web-to-Lead)</li>
<li>Contact Form 7</li>
<li>WPForms</li>
<li>Ninja Forms</li>
<li>Gravity Forms</li>
</ul>
The plugin includes:
<ul>
<li>A lightweight JavaScript file to capture url attribution data from the browser.</li>
<li>An admin dashboard to view instructions for using the plugin.</li>
<li>A UTM tag generator and logging tool.</li>
<li>A HubSpot proxy to forward attribution data to your HubSpot account.</li>
<li>Resilient AJAX form integration for modern, single-page submission tracking.</li>
</ul>
<h3>External services</h3>
This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time.
Simple Web Marketing Cloud (opt-in)
<ul>
<li>Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com)</li>
<li>Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site.</li>
<li>Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance.</li>
<li>Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp.</li>
<li>When data is sent: Only when cloud sync is enabled in Settings and only on conversion events.</li>
<li>Terms & Privacy: <a href="https://www.simplewebmarketing.com/terms/" rel="nofollow ugc">Terms of Service</a> — <a href="https://www.simplewebmarketing.com/privacy-policy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
HubSpot Forms API (opt-in, existing feature)
<ul>
<li>Service: HubSpot Forms API (provided by HubSpot, Inc.)</li>
<li>Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.</li>
<li>Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).</li>
<li>Terms & Privacy: This service is subject to HubSpot’s <a href="https://legal.hubspot.com/terms-of-service" rel="nofollow ugc">Terms of Service</a> and <a href="https://legal.hubspot.com/privacy-policy" rel="nofollow ugc">Privacy Policy</a>.</li>
</ul>

Simple Web Marketing Attribution

A simple plugin to capture and store web marketing attribution tags with most forms.

codepeople

CP Referrer and Conversion Tracking is a useful tool for evaluating the result of marketing campaigns. It records the referral website of each visitor and it can also be used to identify the referral of the conversions (purchases, contact form submissions, appointments, bookings).
The main features are:
<ul>
<li>
Records the referrer (HTTP referer) of each website visitor (tracking logs)
</li>
<li>
Provides graphics / stats of referral websites and visitors (tracking stats)
</li>
<li>
Allow to create different referral links for different marketing campaigns (referral sources)
</li>
<li>
Records the original referrer and the latest referrer of the conversions
</li>
<li>
Includes integration with multiple plugins for tracking its conversions
</li>
</ul>
<h4>Recording the referrer</h4>
The CP Referrer and Conversion Tracking plugin implements an efficient way to detect and store the referral website when the HTTP referer header is present(when the user clicks on a link pointing to a webpage). This automatically identify for example when the user comes from Google, Facebook or from other external website.
The visitors with identified referrers are listed under the “Tracking Logs” menu. The referrer, IP address and time of the first visit is recorded as part of the logs.
To avoid storing a large number of referrer logs, the old logs are deleted as default every 90 days. This number of days to delete old logs can be edited from the plugin settings.
<h4>Graphics / stats of referral websites</h4>
The recorded logs are used to render graphics indicating the evolution of logs received per day, the logs received per hour and the referral websites identified.
Stats are provided also for logs received per year, during the latest 12 months, during the latest 12 weeks and during the latest 30 days. This helps to evaluate evolution of referrers and visitors during different periods of time. Note: These stats may be impacted by the automatic deletion of old logs.
This section is located under the plugin menu “Tracking Stats”.
<h4>Creating different referral links for different marketing campaigns</h4>
The purpose of this section is to create links for different marketing platforms, making easier to identify the referral.
For example you can setup a different entry point for a Google Adwords campaign and for a Facebook Ads, this way the exact referrer source will be reported even if the automatic HTTP referer info is not sent.
This section is located under the plugin menu “Referral Sources”.
<h4>Tracking Conversions</h4>
The CP Referrer and Conversion Tracking plugin can identify the referral of conversions, for example contact form submissions, purchases, bookings, appointment requests, etc…
The conversions are listed with the referrer of the initial visit and also with the referrer of the latest user session in the case the visitor used a different referrer for the latest sessions when the conversion happened.
To register the conversions the related add-on must be activated (add-ons are included in the plugin). Currently the plugin support several conversion add-ons for different plugins (contact forms, appointment requests, bookings, paypal payments) and we will be continuously working adding new integrations to identify conversions of third party plugins.
This section is located under the menu “Tracking Conversions”.
<h4>Tracking conversions originated in other plugins</h4>
The “Add Ons” menu already includes several conversion add-ons for different plugins, for example to track conversions like the following:
<ul>
<li>Contact forms</li>
<li>Quote request forms</li>
<li>Appointment bookings</li>
<li>General bookings</li>
<li>Polls</li>
<li>Payment forms </li>
</ul>
Includes conversion tracking for the following plugins:
<ul>
<li><a href="https://wordpress.org/plugins/woocommerce/" rel="ugc">WooCommerce</a></li>
<li><a href="https://wordpress.org/plugins/contact-form-7/" rel="ugc">Contact Form 7</a></li>
<li><a href="https://wordpress.org/plugins/contact-form-to-email/" rel="ugc">Contact Form to Email</a></li>
<li><a href="https://wordpress.org/plugins/appointment-hour-booking/" rel="ugc">Appointment Hour Booking</a></li>
<li><a href="https://wordpress.org/plugins/appointment-booking-calendar/" rel="ugc">Appointment Booking Calendar</a></li>
<li><a href="https://wordpress.org/plugins/booking-calendar-contact-form/" rel="ugc">Booking Calendar Contact Form</a></li>
<li><a href="https://wordpress.org/plugins/calculated-fields-form/" rel="ugc">Calculated Fields Form</a></li>
<li><a href="https://wordpress.org/plugins/cp-contact-form-with-paypal/" rel="ugc">Contact Form with PayPal</a></li>
<li><a href="https://wordpress.org/plugins/cp-polls/" rel="ugc">CP Polls</a></li>
<li><a href="https://wordpress.org/plugins/wp-time-slots-booking-form/" rel="ugc">WP Time Slots Booking Form</a></li>
</ul>
New add-ons will be added soon.
For developers: If you need to track a custom conversion writing the please see in the FAQ the supported hooks.

CP Referrer and Conversion Tracking

CP Referrer and Conversion Tracking registers how the website visitors reached the website, identifying the referral website. Also track conversions.

Simple Web Marketing Attribution vs CP Referrer and Conversion Tracking