Simple Web Marketing

The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not.
The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated.
The plugin is tested and works with:
<ul>
<li>HubSpot</li>
<li>Salesforce (Web-to-Lead)</li>
<li>Contact Form 7</li>
<li>WPForms</li>
<li>Ninja Forms</li>
<li>Gravity Forms</li>
</ul>
The plugin includes:
<ul>
<li>A lightweight JavaScript file to capture url attribution data from the browser.</li>
<li>An admin dashboard to view instructions for using the plugin.</li>
<li>A UTM tag generator and logging tool.</li>
<li>A HubSpot proxy to forward attribution data to your HubSpot account.</li>
<li>Resilient AJAX form integration for modern, single-page submission tracking.</li>
</ul>
<h3>External services</h3>
This plugin utilizes the HubSpot Forms API to provide advanced attribution tracking for HubSpot forms.
<ul>
<li>Service: HubSpot Forms API (provided by HubSpot, Inc.)</li>
<li>Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.</li>
<li>Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).</li>
<li>Terms & Privacy: This service is subject to HubSpot’s <a href="https://legal.hubspot.com/terms-of-service" rel="nofollow ugc">Terms of Service</a> and <a href="https://legal.hubspot.com/privacy-policy" rel="nofollow ugc">Privacy Policy</a>.</li>
</ul>

Simple Web Marketing Attribution

A simple plugin to capture and store web marketing attribution tags with most forms.

Boone Gorges

lmrhody

Aram Zucker-Scharff

Amanda Regan

Joan Fragaszy Troyano

PressForward

Jeremy Boggs

PressForward is a free plugin that provides an editorial workflow for content aggregation and curation within the WordPress dashboard. It is designed for bloggers and editorial teams who wish to collect, discuss, and share content from a variety of sources on the open web.
PressForward helps you:
<ul>
<li>Collect content from the web via a feed reader and a bookmarklet</li>
<li>Discuss content through a collaborative editing interface</li>
<li>Share content using best practices for attribution and citation</li>
</ul>
Collect
<ul>
<li>Aggregate content using RSS/Atom feeds</li>
<li>Capture any web content with a bookmarklet</li>
<li>Import full text, image, video content, and post metadata</li>
<li>Batch add feeds using OPML files</li>
<li>Integrate standardized content with <a href="https://www.readability.com/" rel="nofollow ugc">Readability</a></li>
</ul>
Discuss
<ul>
<li>Discuss content internally with private commenting</li>
<li>Count nominations from teams of contributors and editors</li>
<li>Expose item metadata, including the name of the source and method of nomination</li>
</ul>
Share
<ul>
<li>Allow contributors to send items directly to their own Twitter account</li>
<li>Attach full content, attribution link, canonical URL, and metadata to WordPress Posts as Draft</li>
<li>Republish any content type supported by your theme (text, image, quote, snippet, etc.)</li>
<li>Optional auto-redirect back to original source</li>
<li>Export an RSS feed that combines all content from site’s feed list</li>
</ul>
Instructions for use are found in our <a href="https://github.com/PressForward/pressforward/wiki" rel="nofollow ugc">User Manual</a>.
<a href="https://github.com/PressForward/pressforward/wiki/FAQ#how-does-pressforward-compare-to-other-plugins" rel="nofollow ugc">See how we compare to other WordPress plugins</a>.
The PressForward Plugin has been developed and maintained by <a href="https://digitalscholar.org" rel="nofollow ugc">Digital Scholar</a> since 2019. <a href="https://boone.gorg.es" rel="nofollow ugc">Boone B. Gorges</a> is the lead developer. The plugin was originally developed by the <a href="https://chnm.gmu.edu" rel="nofollow ugc">Roy Rosenzweig Center for History and New Media</a> at <a href="https://gmu.edu" rel="nofollow ugc">George Mason University</a> as part of the <a href="https://pressforward.org" rel="nofollow ugc">PressForward Project</a>, generously funded by the Alfred P. Sloan Foundation. Previous developers include <a href="http://aramzs.me/" rel="nofollow ugc">Aram Zucker-Scharff</a>, and Jeremy Boggs. PressForward is free to use and modify under a <a href="https://www.gnu.org/licenses/gpl-3.0.en.html" rel="nofollow ugc">GNU GPL3 license</a>.
<a href="https://github.com/PressForward/pressforward/wiki/Devbook" rel="nofollow ugc">Detailed information about our code</a> can be found on our <a href="https://github.com/PressForward/pressforward/wiki/" rel="nofollow ugc">GitHub Wiki</a>.


This does so much more than PressThis! ever did and it does it well. The developers are also responsive to useful feedback and ideas.


More than just a replacement for Press This!

PressForward provides an integrated workflow for curating content aggregated from the web.

Simple Web Marketing Attribution vs PressForward