Simple Web Marketing

The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not.
The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated.
The plugin is tested and works with:
<ul>
<li>HubSpot</li>
<li>Salesforce (Web-to-Lead)</li>
<li>Contact Form 7</li>
<li>WPForms</li>
<li>Ninja Forms</li>
<li>Gravity Forms</li>
</ul>
The plugin includes:
<ul>
<li>A lightweight JavaScript file to capture url attribution data from the browser.</li>
<li>An admin dashboard to view instructions for using the plugin.</li>
<li>A UTM tag generator and logging tool.</li>
<li>A HubSpot proxy to forward attribution data to your HubSpot account.</li>
<li>Resilient AJAX form integration for modern, single-page submission tracking.</li>
</ul>
<h3>External services</h3>
This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time.
Simple Web Marketing Cloud (opt-in)
<ul>
<li>Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com)</li>
<li>Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site.</li>
<li>Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance.</li>
<li>Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp.</li>
<li>When data is sent: Only when cloud sync is enabled in Settings and only on conversion events.</li>
<li>Terms & Privacy: <a href="https://www.simplewebmarketing.com/terms/" rel="nofollow ugc">Terms of Service</a> — <a href="https://www.simplewebmarketing.com/privacy-policy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
HubSpot Forms API (opt-in, existing feature)
<ul>
<li>Service: HubSpot Forms API (provided by HubSpot, Inc.)</li>
<li>Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.</li>
<li>Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).</li>
<li>Terms & Privacy: This service is subject to HubSpot’s <a href="https://legal.hubspot.com/terms-of-service" rel="nofollow ugc">Terms of Service</a> and <a href="https://legal.hubspot.com/privacy-policy" rel="nofollow ugc">Privacy Policy</a>.</li>
</ul>

Simple Web Marketing Attribution

A simple plugin to capture and store web marketing attribution tags with most forms.

Ben Marshall

A powerful site referrer analytics plugin. Get insights into types of referring traffic, automated <a href="https://support.google.com/analytics/answer/1033863" rel="nofollow ugc">GA campaign URLs</a>, and useful tracking data for advanced reporting, conversation tracking, and 3rd-party integration.
<h4>On-site Reporting & Statistics</h4>
A powerful tool that allows owners to gain valuable insights into referring traffic. View on-site reporting and statistics with interactive visual graphs and detailed logging including:
<ul>
<li>GDPR & <a href="https://www.benmarshall.me/ccpa-compliance/" rel="nofollow ugc">CCPA compliant</a></li>
<li>Date & time users were referred</li>
<li>IP addresses of referred users & their <a href="https://benmarshall.me/html5-geolocation/" rel="nofollow ugc">geolocation</a></li>
<li>Types of referring traffic: organic, bots, referral, etc.</li>
<li>Human-readable referrers (ex. Google, Facebook, etc.)</li>
<li>Referred destination URLs & top landing pages from referrers</li>
<li>Toplists of referrers, types of referrers, popular landing pages & more</li>
<li>Helpful recommendations to block known malicious referrers</li>
</ul>
<h4>Automated Google Analytics Integration</h4>
Automatically track <a href="https://support.google.com/analytics/answer/1033863" rel="nofollow ugc">Google Analytics campaign data</a> via automated URLs from referring sources — no need to manually generate campaign URLs!
Here’s how it works:
<ol>
<li>User visits the site from a referring URL like Google</li>
<li>It retrieves & parses the referrers info</li>
<li>Smart redirect with UTM parameters added (i.e. <code>utm_source</code>, <code>utm_medium</code> and <code>utm_campaign</code>)</li>
</ol>
When cookies are enabled, last known UTM values and referrer info is stored and can be accessed for advanced reporting, conversion tracking, etc.

Referrer Analytics

Track & store where users come from for enhanced reporting in Google Analytics, on-site statistics, conversion tracking & more.

Simple Web Marketing Attribution vs Referrer Analytics