Simple Web Marketing

The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not.
The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated.
The plugin is tested and works with:
<ul>
<li>HubSpot</li>
<li>Salesforce (Web-to-Lead)</li>
<li>Contact Form 7</li>
<li>WPForms</li>
<li>Ninja Forms</li>
<li>Gravity Forms</li>
</ul>
The plugin includes:
<ul>
<li>A lightweight JavaScript file to capture url attribution data from the browser.</li>
<li>An admin dashboard to view instructions for using the plugin.</li>
<li>A UTM tag generator and logging tool.</li>
<li>A HubSpot proxy to forward attribution data to your HubSpot account.</li>
<li>Resilient AJAX form integration for modern, single-page submission tracking.</li>
</ul>
<h3>External services</h3>
This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time.
Simple Web Marketing Cloud (opt-in)
<ul>
<li>Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com)</li>
<li>Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site.</li>
<li>Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance.</li>
<li>Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp.</li>
<li>When data is sent: Only when cloud sync is enabled in Settings and only on conversion events.</li>
<li>Terms & Privacy: <a href="https://www.simplewebmarketing.com/terms/" rel="nofollow ugc">Terms of Service</a> — <a href="https://www.simplewebmarketing.com/privacy-policy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
HubSpot Forms API (opt-in, existing feature)
<ul>
<li>Service: HubSpot Forms API (provided by HubSpot, Inc.)</li>
<li>Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.</li>
<li>Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).</li>
<li>Terms & Privacy: This service is subject to HubSpot’s <a href="https://legal.hubspot.com/terms-of-service" rel="nofollow ugc">Terms of Service</a> and <a href="https://legal.hubspot.com/privacy-policy" rel="nofollow ugc">Privacy Policy</a>.</li>
</ul>

Simple Web Marketing Attribution

A simple plugin to capture and store web marketing attribution tags with most forms.

Phoenixheart

This plugin displays a greeting message to visitors that come from different urls (known as referrers). For example, you may want to welcome Diggers with a message that reminds them to digg your story, or you may want to ask Del.icio.us users to bookmark your post, and so on.
Not only about a cool greeting box, it greatly helps to more efficiently interacts with your readers and build a better relationship between you (your website) and them.
<h3>Features</h3>
<ul>
<li>A pure AJAXed admin interface with elements tidily divided into tabs. Entries can be added/modified/(de)activated/deleted without the need to reload the entire page, or even with just one click. Starting from 3.2, there are even bulk actions!</li>
<li>The greet box position can be set to before, after, or (starting from 3.2) both before and after the post. A <a href="http://www.phoenixheart.net/2008/11/referrer-detector/#custom_tag" rel="nofollow ugc">custom tag</a> can also be used in case you don’t want to show greetings on every post.</li>
<li>Users can also put a tag (<code><?php if (function_exists('referrer_detector')) referrer_detector(); ?></code>) into the template to show the greet box anywhere of choice.</li>
<li>Excluded URLs can be specified in order to hide the greet box from specific users (like ones from Google Reader).</li>
<li>A * wildcard character can be used in both referrers and excluded URLs. For example: google.* will apply for all localized Google domains.</li>
<li>Multiple URLs can be merged into one entry, seperated by commas. For example: del.icio.us,delicious.com.</li>
<li>Ability to include WordPress attributes like url, title, author, category etc. into the greetings.</li>
<li>A STAT panel to get data reporting about the visitor statistic.</li>
<li>Many installed-by-default entries (which can be restored anytime with one click). Upon installing, you will have these entries available:
<ol>
<li>9 rules</li>
<li>Bing</li>
<li>BuySellAds</li>
<li>Del.icio.us and Delicious.com</li>
<li>Digg</li>
<li>Gizmodo</li>
<li>Google</li>
<li>Lifehacker</li>
<li>Live Search</li>
<li>Reddit</li>
<li>StumbleUpon</li>
<li>TechCrunch</li>
<li>Technograti</li>
<li>TechRadar</li>
<li>Twitter</li>
<li>Yahoo!</li>
</ol>
</li>
<li>Compatible with caching plugins, since the core is written and run in JavaScript which is normally not cached.</li>
<li>Automatically detect user’s country and display the localized greetings (if any).</li>
<li>Ability to backup and restore entries, excluded URLs, and options, very convenient for transferring between sites.</li>
<li>Welcome box now can be shown in lightbox style using <a href="http://www.ericmmartin.com/projects/simplemodal/" rel="nofollow ugc">SimpleModal</a> jQuery plugin.</li>
<li>Optimized OOP code allows extreme readability and easy modifications for other plugin developers.</li>
</ul>
<h3>History</h3>
<ul>
<li>4.2.1.0</li>
</ul>
<ol>
<li>Temporarily removed Backup/Restore feature for security reasons.</li>
</ol>
* 4.2.0.3 
1. Add Bing and BuySellAds entries. You can either reset the entries or create on your own using the new icons inside referrer-detector/images/icons/ directory 
1. Deleting the plugin now removes all options and data – Don’t try it 😉 
1. Several fixes and enhancements 
* 4.2.0.2 Raise compatibility 
* 4.2.0.1 
1. Added an option to display the welcome box in light box style 
1. Fixed several IE bugs 
* 4.1.0 
1. Welcome box CSS rewritten 
1. Added ability to optionally display related posts 
* 4.0.1 – A hot fix attempting to fix allow_call_time_pass_reference problem 
* 4.0 
1. Completely rewritten code – now optimized OOP 
1. Data are now stored in database for better security 
1. Introduced the ability to backup entries, excluded URLs, options (you can choose from these 3) 
1. Introduced the ability to add localized messages to welcome user visiting from different countries. 
1. STATs reporting is now using Google Chart 
* 3.2 
1. Introduced Bulk Actions 
1. Supported wildcard (asterisk character) in both referrers and excluded URLs, for example google.* matches all Google domains. 
1. Introduced the ability to merge several URLs into one entry, seperated by commas. For example: del.icio.us,delicious.com 
1. The greeting box can now be place BOTH before and after a post. 
1. Some minor graphic changes and bug fixes. 
* 3.1 
1. Fix the javascript bug on IE that prevents the greeting box from being shown up. 
1. The javascript files are now <a href="http://www.crockford.com/javascript/jsmin.html" rel="nofollow ugc">minified</a> instead of <a href="http://dean.edwards.name/packer/" rel="nofollow ugc">packed</a> to improve performance. 
* 3.0.2 Made a mistake in 3.0.1 
* 3.0.1 Fixed the bug that made the home page XHTML invalid 
* 3.0 Added the Stats panel. Now the plugin can show (customizable) stats of visits from different referrers from time to time. 
* 2.2.0.1 Fixed the javascript bug when jQuery library is not included by default. 
* 2.2 Added ability to include search terms into the greet box. Supports almost all common search engines. 
* 2.1.1 A small fixed on form serialization and a (possible) security flaw. 
* 2.1 A minor release, introducing the ability to restore the entries to default. 
* 2.0 Second major release, which has some important changes: 
1. A much much clearer admin interface with tabs, along with some enhancements. 
1. An option to not show the greeting box for visitors that come from specified URLs (“excluded” ones), for example Google Reader. The list can be edited easily via admin panel. 
1. Users can now put a tag (<code><?php if (function_exists('referrer_detector')) referrer_detector(); ?></code>) into the template to show the greet box. 
1. Some javascript files are packed to save bandwidth and loading time. 
* 1.2 Several important fixes and improvements. 
1. Fixed the bug when multiple greet boxes are shown if the page is filled with multipe full posts (such as homepage). 
1. Fixed the bug in the initial SQL data where the default RSS feed url is set to mine (tooo bad I forgot to check it). 
1. Fixed the javascript error when the page has no referrer. 
1. Update the installation and FAQ section. 
1. And some little stuffs… 
* 1.1 Better support to work with cache plugins. Now the generic options take effect without the need to delete the cache. 
* 1.0.1 A quick fix for caching problem (if cache is enabled and the first user has no referrer, the plugin will fail). 
* 1.0 Initial version

Referrer Detector

Helps your blog detect where the user comes from and automatically displays the corresponding greetings.

Simple Web Marketing Attribution vs Referrer Detector