MD RUBEL MIA

SJRubel Product Feed Generator is a flexible and scalable WooCommerce plugin that allows store owners to generate product feeds for multiple marketplaces and platforms from a single interface.
The plugin supports popular platforms such as Google Merchant Center, Facebook / Meta Catalog, OpenAI-compatible feeds, and other third‑party marketplaces that accept structured product data.
Feeds can be generated in multiple formats including XML, CSV, JSON, TSV, and TXT, making the plugin suitable for a wide range of marketing, advertising, and data‑sharing use cases.
To ensure stable performance, the plugin uses batch‑based processing and supports automatic feed updates via WordPress cron jobs, reducing server load even for large WooCommerce catalogs.
<h3>Key Features</h3>
Multi‑marketplace product feed generation
Supports Google Merchant Center, Facebook / Meta Catalog, OpenAI feeds, and custom marketplaces
Multiple feed formats: XML, CSV, JSON, TSV, TXT
Batch‑based feed generation for better performance
Automatic feed updates using cron jobs
Advanced product filtering system
Flexible field, attribute, and meta mapping
Category mapping support
Feed management dashboard
<h3>Supported Marketplaces</h3>
Google Merchant Center
Facebook / Meta Product Catalog
OpenAI‑compatible product feeds
Custom marketplaces and comparison shopping engines
Any platform that supports XML, CSV, or JSON feeds
<h3>Compatibility</h3>
The plugin is designed to work with:
WooCommerce
Multilingual plugins (WPML, Polylang)
Multi‑currency plugins
Dynamic pricing and discount rule plugins
Custom product‑type plugins (services, bookings, hotels, rentals)
Compatibility depends on how third‑party plugins store and expose product data.
<h3>Features</h3>
<h4>Product Filtering</h4>
Filter products by:
Categories
Tags
Stock status
Product types (simple, variable, variation, grouped)
Attributes
Sale status
Price range
Custom product meta
<h4>Multiple Feed Configurations</h4>
Create unlimited feed configurations for different platforms and use cases, including:
Google Shopping & Free Listings
Facebook / Instagram Ads
Performance Max campaigns
OpenAI or API‑based product data feeds
Marketplace‑specific feeds
<h4>Field & Attribute Mapping</h4>
Map WooCommerce fields, attributes, and metadata to marketplace‑specific attributes such as:
Brand
GTIN / MPN
Condition
Gender / Age group
Google Product Category
Facebook product fields
Custom taxonomies and meta fields
Dynamic variation‑level attributes
<h4>Category Mapping</h4>
Map WooCommerce categories to marketplace categories
Supports one‑to‑one and one‑to‑many mapping
Hierarchical category handling
<h4>Feed Management & Automation</h4>
The built‑in feed manager provides:
Unique feed URL for each feed
Feed generation status
Last generated time
Manual regenerate option
Automatic feed regeneration via WordPress cron jobs
Optimized output for marketplace compliance

SJRubel Product Feed Generator

Short Description: WooCommerce plugin to generate Google Merchant compatible XML product feeds with filtering and field mapping support.

Lincoln Islam

CODE REX

RexTheme

Product Feed Manager For WooCommerce – Sell on 200+ Online Marketplaces


The free plugin works and allows configuring and generating feeds, but I can't give it 5 stars because:




Some really basic features (like having product EAN code or brand name in the feeds) are deliberately restricted to the paid version only, even though they would realistically amount to maybe 20 lines of mostly copy-paste code.



Custom XML feeds are quite limited, partly due to existence of the paid version, and partly because some things are just not implemented at all. A common limitation many will likely face is the lack of possibility to configure a feed with non-flat structure of the product element (e.g. with multiple category or image URL elements grouped under a parent element). Basically, custom feeds can only be flat, like root > product > property or root > products > product > property. I have configured XML feeds of 5 types so far, and not one of them could be fully done as a feed of Custom type.



No extension mechanism to add your own custom merchant types is provided. If you can't find a suitable feed template and want to implement one yourself, you end up having to modify the mostly undocumented code of this plugin, meaning you can't benefit from easy automatic updates anymore, unless you hijack that functionality as well.



In my not-really-humble opinion, the source code of this plugin is overly complicated and difficult to grasp. Some classes seem unnecessary, and the shear amount of these classes, as well as their inconsistent naming and dated code style, contributes greatly to the feeling of working with a huge pile of mess. Although I'll admit I have a similar feeling each time I'm asked to do pretty much anything code-wise on a WordPress site, so it's either my personal problem, or a broader issue with the WordPress ecosystem.




EDIT. On the bright side:




A lot of preconfigured feed templates are provided. If they suit your needs, you can start serving your feeds pretty quickly.



The dude supporting this plugin on its support forum (I don't know if he's its author as well) is really friendly, positive and responsive, as can be seen from his comment below this review. I'm giving the plugin the fourth star just for that. :)



The plugin works, and its support is great, but...


Excellent plugin. Ran into a little problem, got a solution one day later. Definitively recommended!


Good plugin and fast support


Great Company Great Plugins, telling you as a developer that has created plugins


Rextheme the best

Generate WooCommerce product feeds for 200+ marketplaces. Sell on Google Shopping, Facebook, Instagram, Amazon, eBay, TikTok and more.

SJRubel Product Feed Generator vs Product Feed Manager For WooCommerce – Sell on 200+ Online Marketplaces