solvera

<p><strong>Solvera AI Ads for Google and Meta</strong> connects your WordPress site to <a href="https://solvera.cz" rel="nofollow ugc">Solvera</a> — a platform for planning and running performance advertising in <strong>Google Ads</strong> and <strong>Meta</strong> (Facebook / Instagram), with AI-assisted workflows.</p>
<p>The plugin slug is <code>solvera-ai-ads-for-google-meta</code>. No Solvera account is required to install the plugin; you create or link an account when you complete the flow on Solvera.</p>
<h4>What the plugin does</h4>
<ul>
<li>Builds a structured <strong>snapshot</strong> of your site (name, home URL, description or tagline, locale, WordPress version, <strong>administration email</strong> for account matching, site mode).</li>
<li>Sends the snapshot when an administrator starts the connection flow (registration or login on Solvera).</li>
<li>For <strong>WooCommerce</strong> stores: includes product-related data in the snapshot and can expose a <strong>token-protected product feed URL</strong> for catalog use on the platform.</li>
<li>Retrieves a <strong>site key</strong> after your Solvera account is linked (outbound HTTPS requests only) and can <strong>push snapshot updates</strong> to Solvera.</li>
<li>Optional <strong>daily</strong> snapshot refresh when you enable the advertising schedule (useful for shops).</li>
</ul>
<h4>Who develops this</h4>
<ul>
<li><strong>Product (platform):</strong> <a href="https://solvera.cz" rel="nofollow ugc">Solvera</a> — this plugin connects your site to that service (<strong>Plugin URI</strong> in the main file).</li>
<li><strong>Author / company:</strong> <a href="https://solvera.pro" rel="nofollow ugc">Solvera Pro</a> — agency behind the product (<strong>Author</strong> / <strong>Author URI</strong> in the main file).</li>
<li><strong>WordPress.org listing:</strong> the <em>Contributors</em> field is the WordPress.org username allowed to commit releases (<code>solvera</code>). For product support, billing, or campaigns, use <a href="https://solvera.cz" rel="nofollow ugc">solvera.cz</a>.</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>WordPress <strong>6.3+</strong>, PHP <strong>7.4+</strong>.</li>
<li>HTTPS recommended so redirects and API calls behave reliably.</li>
<li>Administrator access to use the plugin screen and start the connect flow.</li>
</ul>
<h4>Technical notes</h4>
<ul>
<li>Default platform URL is <code>https://solvera.cz</code>. Developers may override with <code>SOLVERA_CONNECT_PLATFORM_URL</code> in <code>wp-config.php</code>.</li>
<li>All outbound calls use the WordPress HTTP API (<code>wp_remote_post</code>) and JSON.</li>
<li>User-facing strings are in <strong>English</strong> (source). A <strong>Russian</strong> translation source file is included in the <code>languages/</code> folder. Compile it to <code>.mo</code> (e.g. Poedit or <code>msgfmt</code>), place it in <code>languages/</code>, and set the site language to Russian or use your preferred translation workflow.</li>
</ul>
<h3>External services</h3>
<p>This plugin relies on <strong>third-party services</strong> operated by Solvera.</p>
<ul>
<li><strong>Service:</strong> Solvera platform API (default host: <code>solvera.cz</code>, HTTPS only in normal configuration).</li>
<li><strong>Purpose:</strong> Signup/login handoff with a one-time token, delivery of site snapshot JSON, polling for the site key after the account is linked, and optional ongoing ingest of snapshot updates.</li>
<li><strong>Data sent:</strong> As assembled by the plugin: site URL, site title, description or tagline, locale, WordPress version, administration email (for matching the account), site mode (simple vs shop), optional WooCommerce-related product summary and public feed URL, plugin version, and similar snapshot fields. Exact fields may evolve with plugin updates; the snapshot is built in code under <code>includes/collector.php</code>.</li>
<li><strong>When:</strong> When an administrator starts the connect flow, when polling for credentials, when pushing snapshot updates, and on optional scheduled refresh if enabled.</li>
<li><strong>Terms / privacy:</strong> Use <a href="https://solvera.cz" rel="nofollow ugc">solvera.cz</a> for terms of use, privacy policy, and support for the Solvera platform.</li>
</ul>
<h3>Privacy</h3>
<ul>
<li>This plugin stores snapshot and configuration data <strong>in your WordPress database</strong> on your server.</li>
<li>It transmits snapshot-related data to <strong>Solvera</strong> over HTTPS as described under <strong>External services</strong>.</li>
<li>If your site needs a privacy policy under GDPR or similar rules, you should mention that you use Solvera for advertising-related services and link to Solvera’s policy where appropriate.</li>
</ul>
<h3>For developers</h3>
<p>The plugin exposes filters you can use in a custom plugin or theme:</p>
<ul>
<li><code>solvera_connect_intro_html</code> — HTML for the “What you get” block on the admin screen.</li>
<li><code>solvera_connect_pricing_html</code> — HTML for the plans / trial / store summary block.</li>
<li><code>solvera_connect_default_platform_url</code> — Default platform base URL if not overridden by constant or option.</li>
<li><code>solvera_connect_sync_url</code> — Ingest URL and snapshot when pushing data to the platform.</li>
</ul>


Solvera AI Ads for Google and Meta

Connect your WordPress site to Solvera: site snapshot, WooCommerce catalog sync, one-click signup or login, Meta and Google Ads.

Thomas Geiger

<p>Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets<br />
using an intuitive web UI. To learn more about this tool, visit the <a href="https://marketingplatform.google.com/about/tag-manager/" rel="nofollow ugc">official website</a>.</p>
<p>This plugin places the GTM container code snippets onto your WordPress website so that you do not need to add it manually.<br />
Multiple containers are also supported!</p>
<p>The plugin complements your GTM setup by pushing page meta data and user information into the so called data layer.<br />
Google’s official help pages includes <a href="https://developers.google.com/tag-platform/tag-manager/datalayer#datalayer" rel="nofollow ugc">more details about the data layer</a>.</p>
<p><strong>PHP 7.4 is required to use this plugin.</strong></p>
<h4>GTM container code placement</h4>
<p>The original GTM container code is divided into two parts:</p>
<p>The first part is a javascript code snippet that is added to the <code><head></code> section of every page of the website.<br />
This part is critical to enable all features of GTM, and this plugin helps to place this part<br />
correctly on your site.</p>
<p>The second part is an iframe snippet that acts as a failsafe/fallback should users’ JavaScript be disabled.<br />
Google recommends – for best performance – to place this code snippet directly after the opening <code><body></code> tag on each page.</p>
<p>Albeit not ideal, it will work when placed lower in the code. This plugin provides a code placement option for the second code snippet.</p>
<p>If your WordPress theme is compatible with the additions of WordPress 5.2 then this plugin will place this second code to the right place.<br />
Users of the Genisis theme, GeneratePress theme, Elementor, Oxygen Builder and Beaver Builder Theme will also have this placed correctly.<br />
To utilize this, set the compatibility mode in plugin options to off.</p>
<p>All other users can place this second code snippet using a custom PHP code (“Manually coded” option) or select the so called “Footer” option to<br />
add the code lower in the code (it is not the recommended way but will work)</p>
<h4>Basic data included</h4>
<ul>
<li>post/page titles</li>
<li>post/page dates</li>
<li>post/page category names</li>
<li>post/page tag names</li>
<li>post/page author ID and name</li>
<li>post/page ID</li>
<li>post types</li>
<li>post format</li>
<li>post count on the current page + in the current category/tag/taxonomy</li>
<li>custom terms associated with any post type</li>
<li>logged in status</li>
<li>logged in user role</li>
<li>logged in user ID (to track cross device behaviour in Google Analytics)</li>
<li>logged in user email address (both unhashed and SHA256 hased values to be used with tracking)</li>
<li>logger in user creation date</li>
<li>site search data</li>
<li>site name and id (for WordPress multisite instances)</li>
<li>IP address of the visitor (please use the explicit consent of the visitor to utilize this)</li>
</ul>
<h4>Browser / OS / Device data</h4>
<ul>
<li>browser data (name, version, engine)</li>
<li>OS data (name, version)</li>
<li>device data (type, manufacturer, model)</li>
</ul>
<p>Data is provided using the WhichBrowser library: http://whichbrowser.net/</p>
<h4>Weather data</h4>
<p>(beta)</p>
<p>Push data about users’ current weather conditions into the dataLayer. This can be used to generate weather-related<br />
audience/remarketing lists on ad platforms and allows for user segmentation in your web analytics solutions:</p>
<ul>
<li>weather category (clouds, rain, snow, etc.)</li>
<li>weather description: more detailed data</li>
<li>temperature in Celsius or Fahrenheit</li>
<li>air pressure</li>
<li>wind speed and degrees</li>
</ul>
<p>Weather data is queried from Open Weather Map. Depending on your websites traffic, additional fees may apply:<br />
http://openweathermap.org/price</p>
<p>An (free) API key from OpenWeatherMap is required for this feature to work.</p>
<p>ipstack.com is used to determine the site visitor’s location. A (free) API key from IPStack.com is required for this feature to work:<br />
https://ipstack.com/product</p>
<h4>Media player events</h4>
<p>(experimental)</p>
<p>Track users’ interaction with any embedded media:</p>
<ul>
<li>YouTube</li>
<li>Vimeo</li>
<li>Soundcloud</li>
</ul>
<p>DataLayer events can be chosen to fire upon media player load, media is being played, paused/stopped and optionally when<br />
the user reaches 10, 20, 30, …, 90, 100% of the media duration.</p>
<p>Tracking is supported for embedded media using the built-in oEmbed feature of WordPress as well as most other media plugins<br />
and copy/pasted codes. Players injected into the website after page load are not currently supported.</p>
<h4>Scroll tracking</h4>
<p>Fire tags based on how the visitor scrolls from the top to the bottom of a page.<br />
An example would be to separate “readers” (who spend a specified amount of time on a page) from “scrollers”<br />
(who only scroll through within seconds). You can use these events to fire Analytics tags and/or remarketing/conversion tags<br />
(for micro conversions).</p>
<p>Scroll tracking is based on the solution originally created by</p>
<ul>
<li>Nick Mihailovski</li>
<li>Thomas Baekdal</li>
<li>Avinash Kaushik</li>
<li>Joost de Valk</li>
<li>Eivind Savio</li>
<li>Justin Cutroni</li>
</ul>
<p>Original script:<br />
http://cutroni.com/blog/2012/02/21/advanced-content-tracking-with-google-analytics-part-1/</p>
<h4>Blacklist & Whitelist Tag Manager tags, triggers and variables</h4>
<p>To increase website security, you have the option to white- and blacklist tags/triggers/variables.<br />
You can prevent specific tags from firing or the use of certain variable types regardless of your GTM setup.</p>
<p>If the Google account associated with your GTM account is being hacked, an attacker could easily<br />
execute malware on your website without accessing its code on your hosting server. By blacklisting custom HTML tags<br />
and/or custom JavaScript variables you can secure the Tag Manager container.</p>
<h4>Integration</h4>
<p>Google Tag Manager for WordPress integrates with several popular plugins. More integration to come!</p>
<ul>
<li>Contact Form 7: fire an event when a Contact Form 7 form was submitted with any result (mail sent, mail failed, spam detected, invalid input)</li>
<li>WooCommerce:
<ul>
<li>Implementation of <a href="https://developers.google.com/tag-manager/ecommerce-ga4" rel="nofollow ugc">GA4 E-commerce</a></li>
<li>Does not support promotions since WooCommerce does not have such a feature (yet)</li>
<li>Does not support refunds</li>
<li>Compatibility with High Performance Order Storage (HPOS)</li>
</ul>
</li>
<li>AMP: load your AMP container on the AMP version of your pages</li>
<li>Cookiebot: use automatic cookie blocking mode if needed</li>
<li>Google Consent Mode v2: fire the “default” command with specific consent flags to integrat with non-certified Consent Management Platforms (CMPs) and plugins.</li>
</ul>
<h4>Server side containers</h4>
<p>If you are using a <a href="https://developers.google.com/tag-manager/serverside/send-data#update_the_gtmjs_source_domain" rel="nofollow ugc">server side container</a><br />
you can enter your custom domain name and custom path to load gtm.js from your there.</p>
<h4>Exclude specific user roles from being tracked</h4>
<p>You can set which user roles needs to be excluded from tracking when a user with that role visits the frontend. This will completely disable the container code for that user.</p>


GTM4WP – A Google Tag Manager (GTM) plugin for WordPress

The plugin worked well but then an issue is caused with another plugin. I offered my help to troubleshoot this but there is no response in weeks in the support forum. Also to other threads than mine.

No support since weeks

Working as expected.


I’m disappointed with the support for this plugin. I submitted a question over a week ago, but I have yet to receive any response from the support team.



While the plugin itself may work fine, having reliable support is critical, especially when issues arise. Unfortunately, the lack of responsiveness has made it difficult to trust this plugin for long-term use.



I hope the team improves their support response time in the future.


Poor Support Experience

Advanced tag management for WordPress with Google Tag Manager

Solvera AI Ads for Google and Meta vs GTM4WP – A Google Tag Manager (GTM) plugin for WordPress