solvera

<p><strong>Solvera AI Ads for Google and Meta</strong> connects your WordPress site to <a href="https://solvera.cz" rel="nofollow ugc">Solvera</a> — a platform for planning and running performance advertising in <strong>Google Ads</strong> and <strong>Meta</strong> (Facebook / Instagram), with AI-assisted workflows.</p>
<p>The plugin slug is <code>solvera-ai-ads-for-google-meta</code>. No Solvera account is required to install the plugin; you create or link an account when you complete the flow on Solvera.</p>
<h4>What the plugin does</h4>
<ul>
<li>Builds a structured <strong>snapshot</strong> of your site (name, home URL, description or tagline, locale, WordPress version, <strong>administration email</strong> for account matching, site mode).</li>
<li>Sends the snapshot when an administrator starts the connection flow (registration or login on Solvera).</li>
<li>For <strong>WooCommerce</strong> stores: includes product-related data in the snapshot and can expose a <strong>token-protected product feed URL</strong> for catalog use on the platform.</li>
<li>Retrieves a <strong>site key</strong> after your Solvera account is linked (outbound HTTPS requests only) and can <strong>push snapshot updates</strong> to Solvera.</li>
<li>Optional <strong>daily</strong> snapshot refresh when you enable the advertising schedule (useful for shops).</li>
</ul>
<h4>Who develops this</h4>
<ul>
<li><strong>Product (platform):</strong> <a href="https://solvera.cz" rel="nofollow ugc">Solvera</a> — this plugin connects your site to that service (<strong>Plugin URI</strong> in the main file).</li>
<li><strong>Author / company:</strong> <a href="https://solvera.pro" rel="nofollow ugc">Solvera Pro</a> — agency behind the product (<strong>Author</strong> / <strong>Author URI</strong> in the main file).</li>
<li><strong>WordPress.org listing:</strong> the <em>Contributors</em> field is the WordPress.org username allowed to commit releases (<code>solvera</code>). For product support, billing, or campaigns, use <a href="https://solvera.cz" rel="nofollow ugc">solvera.cz</a>.</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>WordPress <strong>6.3+</strong>, PHP <strong>7.4+</strong>.</li>
<li>HTTPS recommended so redirects and API calls behave reliably.</li>
<li>Administrator access to use the plugin screen and start the connect flow.</li>
</ul>
<h4>Technical notes</h4>
<ul>
<li>Default platform URL is <code>https://solvera.cz</code>. Developers may override with <code>SOLVERA_CONNECT_PLATFORM_URL</code> in <code>wp-config.php</code>.</li>
<li>All outbound calls use the WordPress HTTP API (<code>wp_remote_post</code>) and JSON.</li>
<li>User-facing strings are in <strong>English</strong> (source). A <strong>Russian</strong> translation source file is included in the <code>languages/</code> folder. Compile it to <code>.mo</code> (e.g. Poedit or <code>msgfmt</code>), place it in <code>languages/</code>, and set the site language to Russian or use your preferred translation workflow.</li>
</ul>
<h3>External services</h3>
<p>This plugin relies on <strong>third-party services</strong> operated by Solvera.</p>
<ul>
<li><strong>Service:</strong> Solvera platform API (default host: <code>solvera.cz</code>, HTTPS only in normal configuration).</li>
<li><strong>Purpose:</strong> Signup/login handoff with a one-time token, delivery of site snapshot JSON, polling for the site key after the account is linked, and optional ongoing ingest of snapshot updates.</li>
<li><strong>Data sent:</strong> As assembled by the plugin: site URL, site title, description or tagline, locale, WordPress version, administration email (for matching the account), site mode (simple vs shop), optional WooCommerce-related product summary and public feed URL, plugin version, and similar snapshot fields. Exact fields may evolve with plugin updates; the snapshot is built in code under <code>includes/collector.php</code>.</li>
<li><strong>When:</strong> When an administrator starts the connect flow, when polling for credentials, when pushing snapshot updates, and on optional scheduled refresh if enabled.</li>
<li><strong>Terms / privacy:</strong> Use <a href="https://solvera.cz" rel="nofollow ugc">solvera.cz</a> for terms of use, privacy policy, and support for the Solvera platform.</li>
</ul>
<h3>Privacy</h3>
<ul>
<li>This plugin stores snapshot and configuration data <strong>in your WordPress database</strong> on your server.</li>
<li>It transmits snapshot-related data to <strong>Solvera</strong> over HTTPS as described under <strong>External services</strong>.</li>
<li>If your site needs a privacy policy under GDPR or similar rules, you should mention that you use Solvera for advertising-related services and link to Solvera’s policy where appropriate.</li>
</ul>
<h3>For developers</h3>
<p>The plugin exposes filters you can use in a custom plugin or theme:</p>
<ul>
<li><code>solvera_connect_intro_html</code> — HTML for the “What you get” block on the admin screen.</li>
<li><code>solvera_connect_pricing_html</code> — HTML for the plans / trial / store summary block.</li>
<li><code>solvera_connect_default_platform_url</code> — Default platform base URL if not overridden by constant or option.</li>
<li><code>solvera_connect_sync_url</code> — Ingest URL and snapshot when pushing data to the platform.</li>
</ul>


Solvera AI Ads for Google and Meta

Connect your WordPress site to Solvera: site snapshot, WooCommerce catalog sync, one-click signup or login, Meta and Google Ads.

fixelai

<p>Fixel is an easy to use, AI-based audience segmentation solution that dramatically improves PPC campaigns.</p>
<p>Our AI-based platform learns how visitors interact with your site, and by applying advanced machine learning algorithms, we highlight the visitors that matter most for your business.<br />
Users are scored on a simple scale – Highly engaged, Medium, Basic or Unengaged.<br />
These engagement scores are triggered directly into your preferred ad platforms (Google, Facebook and others), so you can create great audiences to target your campaigns to</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe class="youtube-player" width="560" height="315" src="https://www.youtube.com/embed/pO8iw1wIZ24?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation"></iframe></span>
<p>Ways to Work with Fixel:</p>
<p>With the help of Fixel, you’ll be able to vastly increase the volume of your retargeting campaigns, honing in on audience segments reserved for enterprise-level teams. Fixel is easy for any business to implement! It works right out of the box and allows you to focus on what’s really important, which is knowing that your retargeting efforts are working at maximum efficiency.</p>
<h3>Scale your Remarketing</h3>
<p>You can use Facebook Ads or Google Adwords to create dynamic retargeting campaigns aimed at highly engaged users, which we call Fixel High audiences.</p>
<ul>
<li><a href="https://docs.fixel.ai/docs/using-fixel/facebook/dynamic-remarketing/" rel="nofollow ugc">Using Fixel for Dynamic Remarketing on Facebook Ads</a></li>
<li><a href="https://docs.fixel.ai/docs/using-fixel/google-ads/dynamic-retargeting-to-highly-engaged-users-with-google/" rel="nofollow ugc">Using Fixel for Dynamic Retargeting on Google Ads</a></li>
</ul>
<h3>Create Superior Lookalikes</h3>
<p>You can use the Fixel High audience, which is of extremely high quality and comparable to cart abandonment, but larger, to create lookalike audience seeds with superior accuracy.</p>
<ul>
<li><a href="https://docs.fixel.ai/docs/using-fixel/facebook/highly-engaged-lookalikes/" rel="nofollow ugc">Using Fixel with Facebook Ads Lookalike Audiences</a></li>
<li><a href="https://docs.fixel.ai/docs/using-fixel/google-ads/creating-a-google-similar-audience-based-on-highly-engaged-users/" rel="nofollow ugc">Using Fixel with Google Ads Similar Audiences</a></li>
</ul>


Fixel – Smarter Segmentation for Remarketing and Lookalikes

Easily create engagement based audiences for Remarketing and Lookalike campaigns. Automatically integrates with your current Facebook and Google Analy …

Solvera AI Ads for Google and Meta vs Fixel – Smarter Segmentation for Remarketing and Lookalikes