Jessy Shaanin

<p>SouqMetrics Attribution is a lightweight plugin that captures marketing attribution data and stores it directly on WooCommerce orders.</p>
<p>The plugin works automatically after activation and requires no configuration.</p>
<p>It is designed to support analytics and reporting tools by making attribution data available via WooCommerce order metadata.</p>
<h3>Features</h3>
<ul>
<li>Captures UTM parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term)</li>
<li>Captures click IDs (fbclid, gclid, ttclid)</li>
<li>Stores attribution data on WooCommerce orders</li>
<li>Compatible with Cash on Delivery and paid orders</li>
<li>No configuration required</li>
<li>No external API calls</li>
</ul>


SouqMetrics Attribution

Capture marketing attribution data (UTMs and click IDs) and attach it to WooCommerce orders.

Attribution

<p>Plugin for <a href="http://attributionapp.com/?utm_source=wordpress&utm_medium=partners&utm_campaign=plugin_directory" title="Attribution" rel="nofollow ugc">Attribution</a></p>
<ul>
<li>Attribute marketing spend to revenue growth with precise calculations</li>
<li>Automatically pull in cost data from Google adwords and Facebook Ads</li>
<li>See a full browsing and purchase history of any specific customer</li>
</ul>
<p>Attribution uses precise methods to calculate the ROI from your online ads.</p>
<p>Attribution diligently tracks every touchpoint each visitor makes before a purchase is made.</p>
<p>We automatically track Organic and Social traffic broken down into categories for each search engine and social network.</p>
<p>When Google and Facebook are connected we pull in your campaigns and automatically tag your your Facebook ad URLs so we can see which ad each customer came from.</p>
<p>Attribution allows you to define custom traffic sources by URL path, referrer, or any combination of UTM tags or URL params.</p>
<p>When a purchase is made, we divide credit between each touchpoint that influenced the purchase decision.</p>
<p>We divide credit based on the attribution model you choose: time decay, linear, first touch, or last touch.</p>
<h4>See Your True ROI</h4>
<p>Attribution is the only platform that pulls your cost data from ad platforms, correlates that cost to specific users, then tracks revenue from those users over time.</p>
<h4>Eliminate Duplicate Tracking</h4>
<p>Use multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing. Get the full picture with first touch, last touch, linear and time decay attribution models.</p>
<h4>Tracking Any Type of Spending</h4>
<p>Apply any type of spending to any channel. Want to track ROI on a niche ad platform? No problem. Want to track the ROI of your social media consultants? We can do that too.</p>
<h4>Get Your Customer’s Full Story</h4>
<p>Each customer tells an interesting story that you’ll never get from a spreadsheet or an ad platform. Understand those stories and use them to power better marketing decisions.</p>
<h4>Track Real Lifetime Value</h4>
<p>Attribution lets you track both the revenue collected as it happens, and the revenue expected based on the account. You define your lifetime value and we track the ROI.</p>
<h4>Track Real People Across All Devices</h4>
<p>Our model is based on people, not devices, so you can seamlessly track customers across multiple devices, phones, and apps.</p>


SouqMetrics Attribution vs Attribution for WordPress