Jessy Shaanin

SouqMetrics Attribution is a lightweight plugin that captures marketing attribution data and stores it directly on WooCommerce orders.
The plugin works automatically after activation and requires no configuration.
It is designed to support analytics and reporting tools by making attribution data available via WooCommerce order metadata.
<h3>Features</h3>
<ul>
<li>Captures UTM parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term)</li>
<li>Captures click IDs (fbclid, gclid, ttclid)</li>
<li>Stores attribution data on WooCommerce orders</li>
<li>Compatible with Cash on Delivery and paid orders</li>
<li>No configuration required</li>
<li>No external API calls</li>
</ul>

SouqMetrics Attribution

Capture marketing attribution data (UTMs and click IDs) and attach it to WooCommerce orders.

StandaloneTech

UTM Attribution for WooCommerce helps you understand exactly which marketing campaigns drive traffic and sales on your WooCommerce store.
It automatically captures standard UTM parameters (<code>utm_source</code>, <code>utm_medium</code>, <code>utm_campaign</code>, <code>utm_term</code>, <code>utm_content</code>) the moment a visitor lands on your site. When that visitor places an order, the plugin attributes the purchase to the original UTM visit so you can see real revenue per campaign — without any third-party analytics service.
<h4>Key Features</h4>
<ul>
<li>Automatic UTM capture — Records source, medium, campaign, term, and content on every tagged visit.</li>
<li>WooCommerce order attribution — Links orders to the visit that drove them using a secure, signed cookie.</li>
<li>Revenue reporting — See total visits, conversions, conversion rate, and revenue in one dashboard.</li>
<li>Date range filter — Filter by Today, Last 7 / 30 / 90 Days, This Year, or a custom date range.</li>
<li>Performance chart — Visualise visits and conversions over time with an interactive Chart.js graph.</li>
<li>Top campaigns table — Ranked list of campaigns by visits, conversions, and revenue generated.</li>
<li>Visits & Conversions lists — Paginated admin tables showing every captured visit and attributed order.</li>
<li>Deduplication — Optional <code>utm_site_id</code> parameter prevents the same click being recorded twice.</li>
<li>Privacy-friendly — IP addresses are SHA-256 hashed before storage; IP hashing can be disabled via filter.</li>
<li>Developer-friendly — Extensible via WordPress filters (<code>utm_attribution_user_capability</code>, <code>utm_attribution_cookie_lifetime_days</code>, <code>utm_attribution_enable_ip_hashing</code>, etc.).</li>
</ul>

UTM Attribution for WooCommerce

Capture UTM parameters, attribute WooCommerce purchases to marketing campaigns, and view conversion reports — all inside your WordPress admin.

SouqMetrics Attribution vs UTM Attribution for WooCommerce