tagflux

TagFlux connects your WordPress site to Google Ads to track form conversions automatically.
Features:
<ul>
<li>Google Ads connection via OAuth</li>
<li>Auto-detection of forms: WPForms, Divi 4, Contact Form 7, Elementor Pro, Ninja Forms</li>
<li>Pick which forms to track from the admin</li>
<li>Automatic conversion submission to Google Ads</li>
<li>Dashboard with key metrics: clicks, CPC, conversions, total cost</li>
<li>Breakdowns by form, campaign and landing page</li>
<li>Compatible with consent managers (GDPR-friendly)</li>
<li>Available in English and Spanish</li>
</ul>
<h3>External services</h3>
This plugin connects to two external services to provide conversion tracking. It does not work without them.
1. TagFlux backend (api.tagflux.io)
TagFlux relays conversion data to Google Ads through its own backend.
<ul>
<li>When you connect the site: activating the plugin sends nothing. Only after you explicitly click “Connect to TagFlux” on the plugin settings screen does it send this site’s URL and name to <code>https://api.tagflux.io/api/auth/register</code> to register the site and obtain an API key. No personal data is sent at this step.</li>
<li>When a tracked form is submitted: it sends a Google Click Identifier (<code>gclid</code>, stored in a first-party cookie tagged as <code>marketing</code>), the form/campaign identifiers and the conversion event to <code>https://api.tagflux.io</code>. The contents of the form fields (names, emails, messages) are not sent.</li>
</ul>
TagFlux terms: https://tagflux.io/plugin-terms/ — privacy policy: https://tagflux.io/plugin-privacy-policy/
2. Google Ads / Google OAuth
To connect your Google Ads account the plugin uses Google’s OAuth flow, and the backend reads/writes conversion data via the Google Ads API on your behalf.
Google terms: https://policies.google.com/terms — privacy policy: https://policies.google.com/privacy

TagFlux

Auto-detect WordPress forms and send conversions to Google Ads with zero manual setup.

apowellgt

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond — helping our customers get to better outcomes.
Our WordPress plugin allows you to learn detailed information about the source and web session of every caller from your website using a process called <a href="https://www.callrail.com/leads/dynamic-number-insertion-2/" rel="nofollow ugc">Dynamic Number Insertion</a>. It also powers our form tracking tool, which gives you the power to attribute form submissions back to their source and learn about what the user did on your site before submitting the form.
<ul>
<li>Learn more about <a href="https://www.callrail.com/" rel="nofollow ugc">CallRail</a>.</li>
<li>Check out our WP plugin <a href="https://support.callrail.com/hc/en-us/articles/201011537" rel="nofollow ugc">support documentation.</a></li>
</ul>

CallRail Phone Call Tracking

Constant integration issues with Adwords make our conversion data mostly useless. In Adwords this is a huge problem.

They recently lost 2/3 of our all time call recordings!!!!! This data was priceless and is unrecoverable.

Callrail's support is some of the worst I have encountered and even during emergency situations they are not in a hurry to help. Calls to support go unanswered and if we get a callback it is often the next day by someone who has little knowledge.

We are finding a new company to work with and I would suggest others to do the same.

I will update this post with a full breakdown of all our callrail issues once we have migrated to a new provider. Too many to list at the current moment :(

Callrail = Callfail

Dynamically swap CallRail tracking phone numbers based on the visitor's referring source.

TagFlux vs CallRail Phone Call Tracking