Tempaloo

The pricing problem with most WebP plugins
WordPress generates 5-8 thumbnails for every image you upload (<code>thumbnail</code>, <code>medium</code>, <code>medium_large</code>, <code>large</code>, <code>full</code>, plus theme-specific sizes). Most popular optimizers count each thumbnail as a separate credit, so a single product photo or blog hero can burn through 6-8 credits before you’ve touched your second image.
Tempaloo charges 1 credit per upload, no matter how many sizes WordPress derives from it. Same quota, 6-8x more usable conversions.
Concrete comparison — 1,000 uploads / month
<ul>
<li>ShortPixel / Imagify (per-thumbnail billing): 6,000 to 8,000 credits consumed → you need a 10k or 20k plan.</li>
<li>Tempaloo (per-upload billing): 1,000 credits consumed → our 5,000-image Starter plan covers you 5x over.</li>
</ul>
If your site averages 4+ thumbnails per upload (which it does, by default), Tempaloo is the lowest cost-per-converted-image on the market.
Built for
<ul>
<li>Agencies managing 10–100 client sites tired of credit math and license-per-site upcharges (our Growth plan covers 5 sites; Business covers unlimited).</li>
<li>WooCommerce stores with 50+ photos per product who blow through ShortPixel quotas in days.</li>
<li>Photographers, portfolios, magazines who want AVIF + high quality without the Imagify Pro tier.</li>
</ul>
What’s in version 1.0
<ul>
<li>Async upload pipeline — conversion runs in a fresh PHP process via non-blocking loopback, so your uploads finish instantly and we never fight other plugins on the same WordPress filter chain (security scanners, page builders, other optimizers). Most optimizers convert sync inline; that’s where conflicts come from.</li>
<li>Bulk converter with adaptive backoff, pause/resume, and live progress (current image, savings counter, ETA).</li>
<li>Diagnostic + reconcile tab — drift detection across filesystem, attachment metadata, bulk state, and retry queue. One click to repair desynchronized state. Most optimizers leave this to the user; we audit it.</li>
<li>AVIF on every paid tier — not a Pro-only add-on. Starter (5€/mo) already includes it.</li>
<li>WP-CLI — <code>wp tempaloo status / activate / bulk / restore / quota</code>. First-class deploy story for managed WordPress hosts.</li>
<li>Picture-tag and URL-rewrite delivery modes — picture-tag works with Gutenberg, Elementor, Bricks, Divi, Beaver Builder, WooCommerce, and any theme. URL rewrite stays out of your markup. CDN passthrough also supported.</li>
<li>Compatibility hardening — atomic temp+rename writes, explicit <code>nocache_headers()</code> + <code>DONOTCACHEPAGE</code> so LiteSpeed Cache, WP Rocket, and W3 Total Cache never serve stale admin data.</li>
<li>Developer hooks — three filters/actions to skip attachments, override quality, and react after conversion. See “Developer hooks” below.</li>
</ul>
Pricing
<ul>
<li>Free plan: 250 images / month, 1 site, no credit card required.</li>
<li>Starter (5 €/mo): 5,000 images/month, AVIF included.</li>
<li>Growth (12 €/mo): 25,000 images/month, 5 sites per license.</li>
<li>Business (29 €/mo): 150,000 images/month, unlimited sites.</li>
<li>Unlimited (59 €/mo): fair-use 500k/mo, priority SLA.</li>
</ul>
Paid plans include a 7-day trial and a 30-day money-back guarantee. Credits roll over up to 30 days on paid plans.
Full details at <a href="https://tempaloo.com/webp" rel="nofollow ugc">https://tempaloo.com/webp</a>.
Trademarks
WebP and AVIF are open image formats developed by Google and the Alliance for Open Media respectively. Tempaloo is an independent product and is not affiliated with, endorsed by, or sponsored by Google or the Alliance for Open Media. ShortPixel, Imagify, EWWW, Smush, and Optimole are trademarks of their respective owners and are referenced for comparison purposes only.
<h3>External services</h3>
This plugin connects to the Tempaloo conversion API hosted at <code>https://api.tempaloo.com</code> to:
<ul>
<li>Verify your license key when you activate the plugin.</li>
<li>Convert images to WebP or AVIF — the plugin sends your image files (temporarily, not stored) along with your license key and site URL.</li>
<li>Fetch your current monthly quota.</li>
<li>Receive webhooks from Freemius (our payment processor) for subscription events.</li>
</ul>
What data is sent
<ul>
<li>Your license key (required for authentication).</li>
<li>Your site URL (for license-to-site binding).</li>
<li>The image bytes to be converted (streamed, never persisted on our servers — originals stay on your server).</li>
<li>Your WordPress and plugin version (for compatibility diagnostics).</li>
</ul>
Data retention
<ul>
<li>Image data is held in memory only during conversion, then discarded.</li>
<li>Usage logs (count of conversions, byte totals, duration) are stored for billing and analytics, associated with your license.</li>
<li>No personal data beyond what is needed to authenticate your license: your account email (collected at activation or via Google OAuth) and the URL of the WordPress site where the license is active. Both are necessary for license enforcement and are detailed in our privacy policy at https://tempaloo.com/privacy.</li>
</ul>
Providers
<ul>
<li>Conversion API: Tempaloo (hosted in Frankfurt, EU).
<ul>
<li><a href="https://tempaloo.com/terms" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://tempaloo.com/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
</li>
<li>Payment processing (paid plans only, triggered by clicking “Upgrade”): Freemius, Inc.
<ul>
<li><a href="https://freemius.com/privacy/" rel="nofollow ugc">Freemius Privacy Policy</a></li>
<li><a href="https://freemius.com/terms/" rel="nofollow ugc">Freemius Terms</a></li>
</ul>
</li>
</ul>
By activating this plugin and entering a license key, you agree to Tempaloo’s Terms and Privacy Policy.
<h3>Privacy</h3>
See the External services section above for a full disclosure of the data this plugin sends to the Tempaloo API.
<h3>Developer hooks</h3>
Three hooks let you tailor the plugin’s behavior from your own theme or custom plugin. They fire on both the auto-convert-on-upload path and the bulk path (CLI or admin), so a single rule applies everywhere.
<pre><code>apply_filters( 'tempaloo_webp_skip_attachment', false, $attachment_id, $mode )
</code></pre>
Return <code>true</code> to bypass conversion for a specific attachment. Useful to exclude a folder, a CPT, or images larger than a threshold.
<pre><code>apply_filters( 'tempaloo_webp_quality_for', $quality, $attachment_id, $format )
</code></pre>
Override the quality value (1–100) per attachment. Returned values are clamped to 1–100. Useful to lift quality on portfolio shots or drop it on product thumbnails.
<pre><code>do_action( 'tempaloo_webp_after_convert', $attachment_id, $info )
</code></pre>
Fired after a successful conversion (one or more sizes written). <code>$info</code> contains <code>format</code>, <code>converted</code>, <code>failed</code>, <code>mode</code>, <code>quality</code>, <code>sizes</code>. Useful for CDN purges, custom logging, webhooks, manifest rebuilds.
Example — skip conversion for any attachment in the <code>private/</code> upload subfolder:
<pre><code>add_filter( 'tempaloo_webp_skip_attachment', function( $skip, $id ) {
 $path = get_attached_file( $id );
 return $path && false !== strpos( $path, '/uploads/private/' );
}, 10, 2 );<h3>Source code</h3>
</code></pre>
Tempaloo WebP is open source under the GPLv2 (or later) license. All compiled assets are generated from human-readable sources included in this distribution — no obfuscated or auto-generated code without a matching source.
<h4>Compiled assets</h4>
The admin dashboard UI is built with Vite + React + TailwindCSS. The compiled output (<code>build/admin.js</code> and <code>build/admin.css</code>) is generated from the source files under <code>admin-app/</code>:
<ul>
<li>TypeScript / TSX source: <code>admin-app/src/</code></li>
<li>Build configuration: <code>admin-app/vite.config.ts</code>, <code>admin-app/tsconfig.json</code>, <code>admin-app/tailwind.config.js</code>, <code>admin-app/postcss.config.js</code></li>
<li>Dependency manifest: <code>admin-app/package.json</code> (and <code>admin-app/package-lock.json</code> for reproducible installs)</li>
</ul>
<h4>How to rebuild</h4>
From the plugin root:
<pre><code>cd admin-app
npm install
npm run build
</code></pre>
This regenerates <code>build/admin.js</code> and <code>build/admin.css</code>. Output is deterministic — same source plus same lock file produce the same bytes.
<pre><code>npm run typecheck runs the TypeScript compiler in `--noEmit` mode for a standalone type check.
</code></pre>
<h4>Third-party libraries</h4>
All third-party libraries are pulled in via npm (declared in <code>admin-app/package.json</code>) — none are vendored as pre-built minified files in this repository. Their licenses are MIT and compatible with GPLv2-or-later.
<ul>
<li>React 18 — https://react.dev (MIT)</li>
<li>React DOM 18 — https://react.dev (MIT)</li>
<li>clsx — https://github.com/lukeed/clsx (MIT)</li>
<li>@freemius/checkout — https://github.com/Freemius/checkout (MIT)</li>
<li>TailwindCSS — https://tailwindcss.com (MIT)</li>
<li>Vite — https://vitejs.dev (MIT)</li>
<li>PostCSS — https://postcss.org (MIT)</li>
<li>Autoprefixer — https://github.com/postcss/autoprefixer (MIT)</li>
</ul>

Tempaloo WebP

The image optimizer that doesn't charge you for thumbnails. 1 credit per upload, all sizes included — 6-8x more conversions for the same quota.

NerdCow

Make your website faster than ever with TIO’s smart optimization.
Upload your images like you’ve always done before, and we’ll handle the rest. The Image Optimizer compresses your image and converts it to a modern file format. The result is the lightest image possible, without losing the quality.
Already have a media library full of images? The new Bulk Optimize tab works through your existing uploads one at a time, with live progress, ETA, and pause/resume/stop controls — no need to leave it running in the foreground.
Why choose our plugin?
The Image Optimizer uses smart optimization parameters tuned specifically for website images. It’s designed to be a simple companion that gives you the perfect image every time. We decide on the perfect balance of size and quality for your uploaded image. TIO automatically converts your new uploads to the best format (including modern formats like WebP and AVIF), applies lossless conversion or uses lossy compression settings that don’t affect the quality.
It’s perfect for small marketing teams who don’t have the time and know-how to optimise images manually and busy agencies who can’t afford the time to do it manually at scale.
We developed TIO to solve our own frustration with image optimizers. As a result, we were able to achieve results up to 35% file size reduction compared to other compressors. Going the extra mile helps ticking off the Google PageSpeed insights image checks, especially those for next-gen image formats.
How it works?
You upload your images as you normally do — one by one or in bulk, either way is fine. You can do it via the WordPress media library and by uploading directly into your pages.
We categorise what’s in the image to apply the right optimization settings. We use suitable compression and file format conversion, as well as remove unnecessary metadata.
As an example, screenshot compression makes sure to not sacrifice text sharpness, while plain illustrations with low colour depth use more aggressive compression since it won’t affect the quality nearly as much.
We optimise the source file, so WordPress thumbnails come pre-optimised as well.
Bulk Optimize for existing media
Open Tools → The Image Optimizer → Bulk Optimize, hit Scan, then Start. The plugin processes one attachment per tick so your site stays responsive, shows live counts for done / savings / credits left, and gives you an ETA once it has enough data. Pause and resume any time — progress is saved server-side, so closing and reopening the tab picks up exactly where you left off.
Bulk runs preserve the original file format (JPG stays JPG, PNG stays PNG), so URLs in your posts and pages never break. Thumbnails are regenerated locally — you’re charged one credit per attachment, not one per thumbnail size. Images that can’t be optimized (too small, unsupported format, missing file, oversized, or already smaller than we can compress) are clearly labelled in the Media Library so you can see at a glance what’s been done.
Next-gen delivery (WebP & AVIF)
Optimizing an image now also creates WebP and AVIF copies of it — and of every thumbnail size — and serves them automatically to browsers that support them through a <code><picture></code> tag. The result is faster pages and a clean pass on Google PageSpeed’s “Serve images in next-gen formats” check. Your original files and their URLs never change (browsers that can’t take the modern formats simply get the original), it’s all part of the same one-credit-per-image optimization with nothing extra to switch on, and the copies are tidied up automatically when you delete an image. This applies both to new uploads and to your existing library when you run Bulk Optimize.
Supported file formats
The only excluded file format is GIF. We support all other file formats that WordPress allows, including HEIC.
Try it for free
TIO allows you to generate one license key with 50 free image credits per website. That’s enough to test a few core pages and measure the impact.
<ol>
<li>Get a free license key at <a href="https://theimageoptimizer.com/key" rel="nofollow ugc">theimageoptimizer.com/key</a></li>
<li>Paste the key in Tools > TIO Image Optimizer</li>
<li>Upload images as usual — they are compressed automatically</li>
</ol>
Credit restoration for peace of mind
Uploaded an image by mistake or we didn’t optimise it to your liking? You can reclaim the credit straight from the WordPress Media Library, subject to our <a href="https://theimageoptimizer.com/terms" rel="nofollow ugc">Terms</a>.
And if we notice that your image was already optimal, we won’t charge a credit in the first place — nothing to reclaim there!
External Service Disclosure
This plugin relies on The Image Optimizer API, a third-party service hosted at <code>api.theimageoptimizer.com</code>, to compress images. When you upload an image with auto-compress enabled, the plugin sends the image file and your site URL to this API. The API returns a compressed version of the image, which replaces the original in your media library.
No data is collected or stored beyond what is needed to process the compression request and manage your credit balance.
<ul>
<li>Service website: <a href="https://theimageoptimizer.com" rel="nofollow ugc">theimageoptimizer.com</a></li>
<li>Terms of Service: <a href="https://theimageoptimizer.com/terms" rel="nofollow ugc">theimageoptimizer.com/terms</a></li>
<li>Privacy Policy: <a href="https://theimageoptimizer.com/privacy" rel="nofollow ugc">theimageoptimizer.com/privacy</a></li>
</ul>

TIO – The Image Optimizer – Smart Image Compression & Optimization, Built for the Web

Automatically compress and convert your images to modern formats (WebP, AVIF). Get a perfectly optimized image every time and speed up your website.

Tempaloo WebP vs TIO – The Image Optimizer – Smart Image Compression & Optimization, Built for the Web