Tempaloo

The pricing problem with most WebP plugins
WordPress generates 5-8 thumbnails for every image you upload (<code>thumbnail</code>, <code>medium</code>, <code>medium_large</code>, <code>large</code>, <code>full</code>, plus theme-specific sizes). Most popular optimizers count each thumbnail as a separate credit, so a single product photo or blog hero can burn through 6-8 credits before you’ve touched your second image.
Tempaloo charges 1 credit per upload, no matter how many sizes WordPress derives from it. Same quota, 6-8x more usable conversions.
Concrete comparison — 1,000 uploads / month
<ul>
<li>ShortPixel / Imagify (per-thumbnail billing): 6,000 to 8,000 credits consumed → you need a 10k or 20k plan.</li>
<li>Tempaloo (per-upload billing): 1,000 credits consumed → our 5,000-image Starter plan covers you 5x over.</li>
</ul>
If your site averages 4+ thumbnails per upload (which it does, by default), Tempaloo is the lowest cost-per-converted-image on the market.
Built for
<ul>
<li>Agencies managing 10–100 client sites tired of credit math and license-per-site upcharges (our Growth plan covers 5 sites; Business covers unlimited).</li>
<li>WooCommerce stores with 50+ photos per product who blow through ShortPixel quotas in days.</li>
<li>Photographers, portfolios, magazines who want AVIF + high quality without the Imagify Pro tier.</li>
</ul>
What’s in version 1.0
<ul>
<li>Async upload pipeline — conversion runs in a fresh PHP process via non-blocking loopback, so your uploads finish instantly and we never fight other plugins on the same WordPress filter chain (security scanners, page builders, other optimizers). Most optimizers convert sync inline; that’s where conflicts come from.</li>
<li>Bulk converter with adaptive backoff, pause/resume, and live progress (current image, savings counter, ETA).</li>
<li>Diagnostic + reconcile tab — drift detection across filesystem, attachment metadata, bulk state, and retry queue. One click to repair desynchronized state. Most optimizers leave this to the user; we audit it.</li>
<li>AVIF on every paid tier — not a Pro-only add-on. Starter (5€/mo) already includes it.</li>
<li>WP-CLI — <code>wp tempaloo status / activate / bulk / restore / quota</code>. First-class deploy story for managed WordPress hosts.</li>
<li>Picture-tag and URL-rewrite delivery modes — picture-tag works with Gutenberg, Elementor, Bricks, Divi, Beaver Builder, WooCommerce, and any theme. URL rewrite stays out of your markup. CDN passthrough also supported.</li>
<li>Compatibility hardening — atomic temp+rename writes, explicit <code>nocache_headers()</code> + <code>DONOTCACHEPAGE</code> so LiteSpeed Cache, WP Rocket, and W3 Total Cache never serve stale admin data.</li>
<li>Developer hooks — three filters/actions to skip attachments, override quality, and react after conversion. See “Developer hooks” below.</li>
</ul>
Pricing
<ul>
<li>Free plan: 250 images / month, 1 site, no credit card required.</li>
<li>Starter (5 €/mo): 5,000 images/month, AVIF included.</li>
<li>Growth (12 €/mo): 25,000 images/month, 5 sites per license.</li>
<li>Business (29 €/mo): 150,000 images/month, unlimited sites.</li>
<li>Unlimited (59 €/mo): fair-use 500k/mo, priority SLA.</li>
</ul>
Paid plans include a 7-day trial and a 30-day money-back guarantee. Credits roll over up to 30 days on paid plans.
Full details at <a href="https://tempaloo.com/webp" rel="nofollow ugc">https://tempaloo.com/webp</a>.
Trademarks
WebP and AVIF are open image formats developed by Google and the Alliance for Open Media respectively. Tempaloo is an independent product and is not affiliated with, endorsed by, or sponsored by Google or the Alliance for Open Media. ShortPixel, Imagify, EWWW, Smush, and Optimole are trademarks of their respective owners and are referenced for comparison purposes only.
<h3>External services</h3>
This plugin connects to the Tempaloo conversion API hosted at <code>https://api.tempaloo.com</code> to:
<ul>
<li>Verify your license key when you activate the plugin.</li>
<li>Convert images to WebP or AVIF — the plugin sends your image files (temporarily, not stored) along with your license key and site URL.</li>
<li>Fetch your current monthly quota.</li>
<li>Receive webhooks from Freemius (our payment processor) for subscription events.</li>
</ul>
What data is sent
<ul>
<li>Your license key (required for authentication).</li>
<li>Your site URL (for license-to-site binding).</li>
<li>The image bytes to be converted (streamed, never persisted on our servers — originals stay on your server).</li>
<li>Your WordPress and plugin version (for compatibility diagnostics).</li>
</ul>
Data retention
<ul>
<li>Image data is held in memory only during conversion, then discarded.</li>
<li>Usage logs (count of conversions, byte totals, duration) are stored for billing and analytics, associated with your license.</li>
<li>No personal data beyond what is needed to authenticate your license: your account email (collected at activation or via Google OAuth) and the URL of the WordPress site where the license is active. Both are necessary for license enforcement and are detailed in our privacy policy at https://tempaloo.com/privacy.</li>
</ul>
Providers
<ul>
<li>Conversion API: Tempaloo (hosted in Frankfurt, EU).
<ul>
<li><a href="https://tempaloo.com/terms" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://tempaloo.com/privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
</li>
<li>Payment processing (paid plans only, triggered by clicking “Upgrade”): Freemius, Inc.
<ul>
<li><a href="https://freemius.com/privacy/" rel="nofollow ugc">Freemius Privacy Policy</a></li>
<li><a href="https://freemius.com/terms/" rel="nofollow ugc">Freemius Terms</a></li>
</ul>
</li>
</ul>
By activating this plugin and entering a license key, you agree to Tempaloo’s Terms and Privacy Policy.
<h3>Privacy</h3>
See the External services section above for a full disclosure of the data this plugin sends to the Tempaloo API.
<h3>Developer hooks</h3>
Three hooks let you tailor the plugin’s behavior from your own theme or custom plugin. They fire on both the auto-convert-on-upload path and the bulk path (CLI or admin), so a single rule applies everywhere.
<pre><code>apply_filters( 'tempaloo_webp_skip_attachment', false, $attachment_id, $mode )
</code></pre>
Return <code>true</code> to bypass conversion for a specific attachment. Useful to exclude a folder, a CPT, or images larger than a threshold.
<pre><code>apply_filters( 'tempaloo_webp_quality_for', $quality, $attachment_id, $format )
</code></pre>
Override the quality value (1–100) per attachment. Returned values are clamped to 1–100. Useful to lift quality on portfolio shots or drop it on product thumbnails.
<pre><code>do_action( 'tempaloo_webp_after_convert', $attachment_id, $info )
</code></pre>
Fired after a successful conversion (one or more sizes written). <code>$info</code> contains <code>format</code>, <code>converted</code>, <code>failed</code>, <code>mode</code>, <code>quality</code>, <code>sizes</code>. Useful for CDN purges, custom logging, webhooks, manifest rebuilds.
Example — skip conversion for any attachment in the <code>private/</code> upload subfolder:
<pre><code>add_filter( 'tempaloo_webp_skip_attachment', function( $skip, $id ) {
 $path = get_attached_file( $id );
 return $path && false !== strpos( $path, '/uploads/private/' );
}, 10, 2 );<h3>Source code</h3>
</code></pre>
Tempaloo WebP is open source under the GPLv2 (or later) license. All compiled assets are generated from human-readable sources included in this distribution — no obfuscated or auto-generated code without a matching source.
<h4>Compiled assets</h4>
The admin dashboard UI is built with Vite + React + TailwindCSS. The compiled output (<code>build/admin.js</code> and <code>build/admin.css</code>) is generated from the source files under <code>admin-app/</code>:
<ul>
<li>TypeScript / TSX source: <code>admin-app/src/</code></li>
<li>Build configuration: <code>admin-app/vite.config.ts</code>, <code>admin-app/tsconfig.json</code>, <code>admin-app/tailwind.config.js</code>, <code>admin-app/postcss.config.js</code></li>
<li>Dependency manifest: <code>admin-app/package.json</code> (and <code>admin-app/package-lock.json</code> for reproducible installs)</li>
</ul>
<h4>How to rebuild</h4>
From the plugin root:
<pre><code>cd admin-app
npm install
npm run build
</code></pre>
This regenerates <code>build/admin.js</code> and <code>build/admin.css</code>. Output is deterministic — same source plus same lock file produce the same bytes.
<pre><code>npm run typecheck runs the TypeScript compiler in `--noEmit` mode for a standalone type check.
</code></pre>
<h4>Third-party libraries</h4>
All third-party libraries are pulled in via npm (declared in <code>admin-app/package.json</code>) — none are vendored as pre-built minified files in this repository. Their licenses are MIT and compatible with GPLv2-or-later.
<ul>
<li>React 18 — https://react.dev (MIT)</li>
<li>React DOM 18 — https://react.dev (MIT)</li>
<li>clsx — https://github.com/lukeed/clsx (MIT)</li>
<li>@freemius/checkout — https://github.com/Freemius/checkout (MIT)</li>
<li>TailwindCSS — https://tailwindcss.com (MIT)</li>
<li>Vite — https://vitejs.dev (MIT)</li>
<li>PostCSS — https://postcss.org (MIT)</li>
<li>Autoprefixer — https://github.com/postcss/autoprefixer (MIT)</li>
</ul>

Tempaloo WebP

The image optimizer that doesn't charge you for thumbnails. 1 credit per upload, all sizes included — 6-8x more conversions for the same quota.

webwonderland

Web Wonderland SEO Image Optimiser helps you improve image performance and accessibility without breaking your theme.
The plugin can:
<ul>
<li>Convert images to modern formats (WebP/AVIF)</li>
<li>Serve WebP automatically on the front-end</li>
<li>Generate <code><picture></code> markup for improved Core Web Vitals</li>
<li>(Optional) Generate AI-based captions, alt text and titles in the same language as the WordPress site language</li>
<li>Integrate with Gutenberg, classic themes, Elementor, WPBakery, etc.</li>
<li>Use server-level rewriting or markup-based delivery modes</li>
<li>Restore original images at any time</li>
</ul>
This is a third-party plugin developed by Web Wonderland. 
It is not affiliated with or endorsed by WordPress, Elementor or WPBakery.
<h3>Local vs Cloud processing</h3>
The optimiser can work in two ways:
Local processing (always available) 
Runs entirely on your own server.
<ul>
<li>Unlimited WebP and AVIF generation (subject to your servers capabilities)</li>
<li>No monthly conversion caps</li>
<li>No api key required</li>
<li>Uses your own CPU and disk I/O</li>
</ul>
Cloud/API processing (api key required) 
Offloads heavy image work to the Web Wonderland Image API.
<ul>
<li>Uses a remote worker to generate WebP/AVIF for originals and all sizes</li>
<li>Reduces CPU load on your hosting, useful for busy or shared servers</li>
<li>Quotas and limits depend on your Lite, Pro or Unlimited plan</li>
<li>Works alongside local mode you can always fall back to local processing</li>
</ul>
You can choose your preferred processing mode in SEO Image Optimiser – Settings.
<h3>Free (Lite API Key)</h3>
The Lite API Key requires no card, only an email to issue an API key.
Included in the Lite API Key plan:
<ul>
<li>Unlimited local image conversions (WebP/AVIF) on your own server</li>
<li>Up to 50 cloud/API image conversions per month (WebP + AVIF) via the Web Wonderland Image API</li>
<li>Front-end WebP & AVIF delivery if available</li>
<li>Up to 30 AI alt tag & title generations per month</li>
<li>Automatic backups of originals with one-click restore</li>
<li>Works on one WordPress site</li>
</ul>
Your previously converted images remain on your server regardless of the API Key status. 
If your monthly cloud API quota is reached, the plugin can still optimise images locally.
<h3>Pro API Key</h3>
For busy sites and image-heavy blogs.
Includes everything in Lite plus:
<ul>
<li>Unlimited local image conversions (WebP/AVIF)</li>
<li>Effectively unlimited cloud/API image conversions for most sites 
(high cap WebP & AVIF generation via the Web Wonderland Image API)</li>
<li>Up to 3,000 AI alt tag & title generations per month</li>
<li>Background processing & bulk optimisation</li>
<li>Can be used on up to 5 WordPress sites</li>
</ul>
<h3>Unlimited API Key</h3>
For agencies or users managing many sites.
Includes everything in Pro plus:
<ul>
<li>Unlimited sites</li>
<li>Unlimited local image conversions (WebP/AVIF)</li>
<li>Unlimited cloud/API image conversions (WebP & AVIF for every image)</li>
<li>Up to 10,000 AI alt tag & title generations per month</li>
<li>Background processing & bulk optimisation</li>
</ul>
<h3>AI & Privacy</h3>
AI captioning is optional. If enabled, SmartAlt uses external services as documented in the External services section below. The plugin does not send personal data about site visitors.
<h3>External services</h3>
This plugin can connect to external services operated by Web Wonderland to provide optional “cloud” features (remote image optimisation and AI-powered SmartAlt captions). Local-only optimisation features continue to work without any external service.
When any cloud feature is enabled/used, the plugin sends requests from your WordPress server (admin-side actions) to the endpoints below. The plugin does not send personal data about site visitors.
<h4>1) Web Wonderland Image Optimisation API (Remote conversions)</h4>
Service: Web Wonderland Image Optimisation API 
Domain: imageapi.webwonderland.co.uk 
Used for: Cloud/remote image conversions (WebP/AVIF generation) and job completion signalling.
Endpoints used: 
– https://imageapi.webwonderland.co.uk/v1/jobs (create remote jobs) 
– https://imageapi.webwonderland.co.uk/v1/jobs/{job_id}/complete (mark job completed)
Data sent: 
– API key (sent as a request header) 
– attachment ID and public image URL (or secure URL) for the image being processed 
– derived image sizes and output settings (format, quality, width/height) 
– plugin version and basic site identifier (e.g. domain) where needed for returning results
When sent: 
– Only when you enable Cloud/API processing and run optimisation from the plugin dashboard / bulk optimiser. 
– The “/complete” request is sent after the plugin has successfully downloaded and stored the processed files.
Terms: https://www.webwonderland.co.uk/wwsio-terms/ 
Privacy: https://www.webwonderland.co.uk/wwsio-privacy-policy/
<h4>2) Web Wonderland Cloud Services (Netlify-hosted endpoints)</h4>
Service: Web Wonderland Cloud Services endpoints (Netlify) 
Domain: stupendous-pie-54cb74.netlify.app 
Used for: Site connect/disconnect, cloud api usage metering, background job coordination, and SmartAlt caption proxy.
Endpoints used: 
– https://stupendous-pie-54cb74.netlify.app/api/sio/connect 
– https://stupendous-pie-54cb74.netlify.app/api/sio/disconnect 
– https://stupendous-pie-54cb74.netlify.app/api/sio/check-reserve 
– https://stupendous-pie-54cb74.netlify.app/api/sio/cron-sites 
– https://stupendous-pie-54cb74.netlify.app/.netlify/functions/sio-smartalt-caption
Data sent: 
– API key (Authorization: Bearer or X-API-Key header, depending on endpoint) 
– plugin version 
– site identifier (e.g. domain) and/or anonymous instance ID 
– for SmartAlt caption generation: the image URL or a data URI for the selected image, and a small request payload (e.g. “usage” mode)
When sent: 
– Connect/disconnect: when you add or remove an API key in the Cloud Services screen. 
– Metering: when cloud processing runs or when SmartAlt is used. 
– Cron coordination: when the plugin is activated and when the optimisation queue state changes. 
– SmartAlt caption proxy: only when you click generate caption / suggestions in the SmartAlt admin screen.
Terms: https://www.webwonderland.co.uk/wwsio-terms/ 
Privacy: https://www.webwonderland.co.uk/wwsio-privacy-policy/
<h4>3) Replicate (AI provider used by Web Wonderland Cloud)</h4>
Service: Replicate (replicate.com) 
Used for: AI image captioning behind the SmartAlt feature (processed by Web Wonderland Cloud).
Data sent: 
– the image data or image URL required to generate a caption (sent by Web Wonderland Cloud, not directly by your WordPress site)
When sent: 
– only when you use SmartAlt caption generation in the plugin admin.
Terms: https://replicate.com/terms 
Privacy: https://replicate.com/privacy

Web Wonderland SEO Image Optimiser

Convert images to WebP and AVIF, add picture markup, and optionally generate SEO alt text & titles using AI. Fast, safe, and theme-friendly.

Tempaloo WebP vs Web Wonderland SEO Image Optimiser